Below is the original email exchange from December 21, 1994 between Jerry Yang and Eric Ward. Jerry was a student at Stanford, and Yahoo! was still a hobby for him and David Filo as they worked toward their degrees. Back then Yahoo! lived at akebono.stanford.edu/yahoo/ . You can see what Yahoo! looked like in this old image.
Eric’s company (NetPOST) was not quite a year old, and at the time Yahoo! did not have a category for “Web Promotion“. That’s hard to imagine today. Eric was submitting his new web site to Yahoo! and had to ask Jerry if he would create a new category for “Web Promotion”. Jerry said yes, and I guess that means Eric is to blame for everything.
From: firstname.lastname@example.org (Jerry Chih-Yuan Yang)
Subject: Re: new category request
Date: 21 Dec 1994 11:19:12 GMT
Organization: Computer Systems Laboratory, Stanford University
In-reply-to: email@example.com’s message of Tue, 20 Dec 1994 09:13:04 GMT
hi eric – i will create a category for web promotion and place you in it.
Can you help me create new category for Web promotion services? Yahoo does not have one. The closest match is at
I haven’t found any other companies that do what I do, so any help you can offer would be greatly appreciated.
NetPOST – Web Promotion Services