Link Building Outreach – Strategies for Seeking Links and Publicity (90 minute video with Eric Ward)
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Introduction: Attracting and earning attention, mentions, and links to your content (or your clients) is a deceptively difficult, subtle and vital skill. Outreach is a key part of the process, but quantifying a “success metric” that can be applied to any project, client, or vertical is tough to pin down. Why? This Hangout covered many outreach related topics, and was open to anyone to join in and listen. I was on-air for two hours, talking about outreach approaches, successes, and failures over 20+ years of outreach, and took questions, because I’m a glutton for punishment. I do these Live Hangouts a few times a year, for free for now. Come join the next one and ask me tough questions.
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