At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or pink?
Linking Strategy Columns by Eric Ward
In this section of my site I occasionally post new linking strategy columns, and also update previous columns. If you want my best and most current strategic linking advice, subscribe to LinkMoses Private. I also maintain an always growing library with links to over 300 link building articles, linking strategy columns, webcasts, and interviews I've published over the past 20+ years. You can find that page at http://www.ericward.com/bestpractices.html
Have you ever done this? Slut!
Eric Ward’s link development philosophy explained in 15 seconds (thanks to the awesome http://slide.ly/ this took less than 10 minutes to make). A few additional thoughts I may be in the minority since I’m happy Penguin is now baked in to Google’s algorithm. Time will tell, based on the law of unintended consequences. Some people say the new Penguin-baked-in algo […]
Link Building At The Speed Of Natural – Examples Of Natural Link Building (Author note: This post is an update to a column I wrote for Search Engine Land a couple years ago) “Natural link building” has long been a sore spot (some would call it an oxymoron) among many in the online marketing community. The […]
Link Building Outreach – Strategies for Seeking Links and Publicity (90 minute video with Eric Ward) Click below to watch Summary: Attracting and earning attention, mentions, and links to your content (or your clients) is a deceptively difficult, subtle and vital skill. Outreach is a key part of the process, but quantifying a “success metric” that […]