Much of my business comes from web development shops, PR firms, and other agencies. I also work directly with in-house web dev teams. I am best described as a combination link developer/content publicist. I help new content and the online audience it was intended for learn about one another, so that the content can earn the links and publicity it deserves.
For any content there are publicity and linking opportunities, some as big and exciting as this one, some as small and nicheified as this one. There are thousands of venues, nooks, and crannies in the online world that will care about truly good content, and link to it. The key is to understand who, where, and why, and interact with them in a respectful and appropriate way. I’ve been doing this since 1994.
Regardless of whether you consider me a content publicist or a linking and announcement service, if you represent quality content I can help you. Sometimes PR firms contact me, sometimes site builders contact me directly, and sometimes it’s a combination of factors that lead them to me. One of the most popular services that PR firms request from me is my Content Publicity and Linking Blueprint.
So, however it happens that you decide to bring me in to help you, I’ll handle my specialty, the online community. I specialize in a very focused niche, and that’s all I do. I raise awareness of quality content Web launches or Web events, just in the online world.
Most importantly, I am not a competitor for your clients. I know my limits and I work solo on purpose. I’m very happy doing what I do, and am widely regarded as one of the best linking strategists in the world. In 2008 I was one of 25 people profiled in the book Online Marketing Heroes, from Wiley & Sons, Inc. All of this happened quite by accident, BTW.