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"Eric Ward is THE authority on links"
Danny Sullivan, SearchEngineWatch.com
"Eric is the world's authority on linking strategies"
Dr. Ralph Wilson, Web Marketing Today
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.A Note to PR firms and Site Developers

I work with PR firms and ad agencies all the time. I am best described as a content publicist, not for people or companies, but rather for web content. I help the new content and the online audience it was intended for learn about one another, by contacting online venues that in my estimation would be inclined to care about the new content enough to  write about it and/or link to it.  An online venue could be anything from a blog to an e-newsletter to a topical web guide to a directory or even an RSS feed or discussion list. 

For any new content, there are venues, nooks, and crannies in the online world that will care about it. The key is to understand who and where they are, be respectful of the owner of that venue, interact in an appropriate way (i.e. no spamming, no bulk announcements, no joining a list just to dump a post, no blog comment link spamming), and being willing to do everything by hand, personalized, one-at-a-time). 

Regardless of whether you consider me a content publicist or a linking and announcement service, if you represent quality content I can help you. Sometimes PR firms contact me, sometimes site builders contact me directly, and sometimes it's a combination of factors that lead them to me.  One of the most popular services that PR firms request from me is my Content Publicity Strategic Plan.

So, however it happens that you decide to bring me in to help you, I'll handle my specialty, the online community. I specialize in a very focused niche, and that's all I do. I raise awareness of quality content Web launches or Web events, just in the online world.

I have crucial editorial contacts, all of whom are site reviewers, all over the world. Folks like the Yahoo Picks of the Week editors, or USA Today Hot Sites, or Marjan Glavac over at The Busy Educator's Guide To The Web. There are thousands of folks out there who write about Web sites every day for their living, and these are the people who I've built a news service for for the past 6+ years. You will never find their names in any PR manual or directory, and their Email addresses are never published. I know, because I am a site reviewer myself for the Netscape Open Directory, and believe me when I tell you that the most important site reviewers DO NOT want to be found. We get enough junk mail as it is. 

I also have affiliations with many online news publishers who carry my client's news. I've been at it online since 1994. 

In April of 1997 I was named by Websight Magazine as one of the 100 most influential people on the Internet. No other person at any Web awareness-building service can make that claim. Naturally the magazine went belly up shortly thereafter...I have several copies.

There is no reason EVER to perceive me as being a competitor for clients. I know my limits regarding traditional PR/Advertising. We are a two-person business, and my wife Melissa and I like our life simple, like it is now. I've been the corporate carrot-chaser guy in previous lives, and I'm over it. I'm very happy doing what I do, and am widely regarded as the best there is on the planet at this online niche. Use me to help your clients, like these folks have

Thanks again,

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