Publicist and Link Builder Eric Ward
Launches Link Bait Strategy Service
Eric Ward's link bait
strategy service utilizes his experience to determine what role link baiting
ought to play in your online marketing strategy
TN USA(--NOVEMBER 15, 2006--)...
What many online marketers
are calling linkbait or Link Bait, Eric Ward calls content. Call him old
fashioned, but if you try to create a buzz by creating pointless content,
the buzz you hear will be flies, because only flies like junk.
Eric uses a different approach,
based on nearly 15 years of successful link building.
A Solid Track Record
Eric Ward has been helping
clients with linking and link bait strategies since before the term existed.
He was involved with concepting and promoting several of the most
successful examples of content (aka link bait) ever, including Windows
Media Player, The Weather Channel's Weather on your Site, AMCTV's Monsterfest,
and Schering-Plough's Hepatitis C Infocenter. More recently Eric helped
the new Children's
Hospital Boston Virtual Stem Cell Laboratory.
It's About Content
Ward commented "the bottom
line for me is quality content=quality links. Will the content attract
links now and over time and will those links help you meet your marketing
objectives? Attracting a million links to a piece of ephemeral silly
content like the Diet Coke/Mentos video is fun, but ultimately meaningless
and inspires copycats. Attracting the right links that help you publicize
great new content is far more meaningful, so that's what I focus on".
Ward continued, "The truth
is most sites are developing the kind of link bait that will have very
little long term value. And a bad strategy can backfire, as we saw with
the fake Wal-Mart blog? I'm glad that blog (which I bet some marketing
consultant called link bait) wasn't my idea."
How Eric Ward Does Link
Eric uses his experience
to perform a link bait audit to determine what role link baiting ought
to play in your online marketing strategy. Eric concepts with you
what your linkbait could/should be, and once you create it, He shows you
step by step how to get links for it and promote it, as only he can.
Included in Eric
Ward's Link Bait Consulting and Strategy Plan
- A proprietary "Link Opportunity
Audit" for your site
- Creation of a strategic
link bait strategy for your site
- Two hours of private phone
discussion with Eric Ward
- Training on promotion
and link building for the new content
The price of Eric Ward's
Link Bait Consulting and Strategy Plan is $2,000
As with everything Eric
does, he believes in his expertise, methodology and approach strongly enough
that if after you are through you don't think it was worth it, he will
pay you the $2000 back.
If you'd like some contact
with Eric before deciding, feel free to send email to firstname.lastname@example.org,
or use the contact
page on www.ericward.com to reach
About Eric Ward and EricWard.com
Eric Ward founded the Web's first
services for announcing, linking, and building buzz for Web sites, called
in 1994, and in 1995 he launched the URLwire
Site Announcement Network, which today has millions of readers
and remains the only service devoted 100% to announcing useful web content.
Eric is best known as the person behind the first linking campaigns for
and PBS.org. His services won the 1995
Award For Internet Marketing Excellence, and he was selected as one
of the Web's 100 most influential people by Websight Magazine in
1997. Eric is a 4-star speaker at Jupiter's Search Engine Strategies conferences,
and he publishes a monthly how-to newsletter called THE
WARD REPORT: Link Building and Content Publicity Tactics. Eric
writes online marketing advice columns for Web
Marketing Today and MarketingProfs,
and previously for ClickZ.com
and Ad Age magazine. Eric, his wife Melissa and toddler
Noah live in Knoxville, Tennessee.
this press release