Link Bait Content Strategy and Concepting Service
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What many people are calling linkbait or Link Bait, I call content. Call me old fashioned, but if you try to create a buzz (and links) by creating contrived content, the buzz you hear will be flies.  — Eric Ward Eric Ward is THE authority on links
— Danny Sullivan, SearchEngineLand

Eric is  the old school mac daddy link master
— Lee Odden, Online Marketing Blog

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More about my Link Bait Content Strategy and Concepting Service

So you think you need some linkbait?

Maybe, maybe not. If you are seeking a linkbait service for the sole purpose of quick high search engine rankings, you might want to stop, because that's what everyone is trying.  In my opinion that approach isn't very wise. In this new era of personalized search results, links are more important than ever, and linkbait needs to be white-hat and about verticality, not just algorithms. 

My approach to linkbait...
What many people call linkbait or Link Bait, I call content. Matt Cutts agrees.

My approach is based on nearly 15 years of successful link building and publicity generation for timely or new content.  I use my experience to perform a link bait analysis/audit of any existing linkbait in your niche, to determine what role link baiting can play in your online marketing strategy. I then work with you by phone to concept the types of linkbait/content you can create for the best strategic effect. Once you've created that linkbait/content, I’ll help promote and build links to it, showing you how to do it (if you wish), each step of the way.

My track record...
Search Google, Yahoo and MSN for the term link building expert.  My rankings give me a unique insight into the engines. This allows me to analyze my site and its inbound links to study what the algorithms like and look for. 

I've been helping clients with linking and link bait strategies since before the term existed, so I tend to have a more strategic perspective.  I was involved with concepting and promoting several of the most successful examples of content (aka link bait) ever.  Like the Weather Channel's Weather on your Site, and the first Times Square Web Cam. Like Schering-Plough's Hepatitis C Infocenter.  I even helped with the very first launch of what is now called Windows Media Player. That's high quality content and if you want to call it linkbait, fine.  More recently I helped publicize and link the new Children's Hospital Boston Virtual Stem Cell Laboratory, a niche specific bit of link bait that now has several hundred links.

It's still about content...
The bottom line for me is quality content=quality links.  Will the content attract links now and over time and will those links help you meet your marketing objectives?  Attracting a million links to a piece of amusing content (Diet Coke/Mentos) is funny, sure, but ultimately meaningless unless you know what to do with that link equity and why. Attracting the right links that help you publicize great new content is a more meaningful and strategic approach.

Link bait lies...
The truth is most sites are developing the kind of link bait that will have very little long term value. And a bad online promotion strategy can backfire, right Wal-Mart?  Or how about the YouTube - Chevy Tahoe experience. I'm glad neither of those ideas were mine.

Fees and details, plus a guarantee...
I charge $2,000 for the Link Bait Consulting and Strategy Plan. Here's what's included:

  • I'll review your current content and other sites/content in your niche 
  • I'll suggest a logical and strategic link bait content creation strategy for your site, including my proprietary "Content Opportunity Analysis/Audit" that helps determine what type of content you can create that adds value and is truly linkworthy over time
  • I'll provide 2 hours of private phone consultation
  • I'll help you promote and build links for the new link bait/content
As with everything I do, I believe in my expertise, methodology and approach strongly enough that if after we are through you don't think it was worth it, I'll send you the $2000 back. 

If you'd like some contact with me before deciding, that's fine. Please use my contact page to reach me. If you're ready to begin, click below button, which will let you pay for the session via paypal. When I receive your request I'll email you to set a time for our first call. 

Note that my link bait service is quickly becoming popular, so please plan for a few days lead time between when you request the service and when I respond.

Click this button to...

If you prefer a regular invoice, let me know.  Note that the session will not be scheduled until I receive the payment, which is why PayPal is the faster option.

Thanks again,


Or...If you want to learn more about link building and content publicity, subscribe to THE WARD REPORT, my monthly report featuring the latest link building and publicity tactics for web content. For members only, it includes my advice, commentary, tips, and case studies, based on almost 15 years experience. Learn more
 
 

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EricWard.com homepage | Contact


EricWard.com, Knoxville, Tennessee USA - Phone (865) 637-2438 by appt. only
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Industry Testimonials

Eric is a promotion and link  building guru with contacts that would make the New York Times envious
Rand Fishkin, seomoz.org
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.Eric Ward stands out as the one prominent “old school SEO” authority on link building 
— Lee Odden, Online Marketing Blog
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Those who value time and want the job done right by the best in the business flock to Eric Ward and count themselves lucky that the maestro isn't booked into the next millennium
Jim Sterne, Inc. magazine
 

hi eric  - i will create a category for web promotion and place you in it
jerry yang, yahoo, Dec, 1994
 

Eric is the world's authority on linking strategies
Dr.Ralph Wilson, Web Marketing Today
 

The impact of Eric Ward's approach is optimal
NetGuide Magazine
 

Eric Ward may well be the foremost expert on promoting Web site launches and Web event
Interactive PR News