EricWard.com - Etiologic Content Linking Strategies (Est 1994)
Experienced, practical, and ethical link building services, linking strategy, and training
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Bait Tactics, Strategies, Coaching and Consulting
Includes Linkbait Feasibility Analysis
Link bait strategies have become a dime a dozen. You think you need some linkbait? Maybe so, maybe not.
My approach to link bait is based on nearly 15 years of successful link building and publicity generation for timely or new content. I've been helping clients with linking and link bait strategies since before the term existed, so I tend to have a more strategic perspective. I was involved with concepting and promoting several of the most successful examples of content (aka link bait) ever. Like the Weather Channel's Weather on your site. Like the very first Times Square Web Cam. Like Schering-Plough's Hepatitis C Infocenter. I even helped with the very first launch of what is now called Windows Media Player. That's high quality content and if you want to call it linkbait, fine.
More recently I helped publicize and link the new Children's Hospital Boston Virtual Stem Cell Laboratory, a highly specialized bit of link bait that now has hundreds of highly relevant and impactful links. The odd truth about linkbait is that getting thousands of temporary "curiosity driven" links is far less valuable over the long haul than getting a couple hundred merit-driven links from the right places. It's about quality in both directions.
My $2,500 Linkbait Coaching and Consulting includes and results in the following:
Search Google, Yahoo or bing for the term link building expert. My rankings give me a unique insight into the engines. This allows me to analyze my site and its inbound links and learn from them.
It's still about content...What many people are calling linkbait or Link Bait, I call content. Call me old fashioned, but if you try to create a buzz (and links) by creating contrived content, the buzz you hear will be flies.
The bottom line for me is quality content=quality links. Will the content attract links now and over time and will those links help you meet your marketing objectives? Attracting a million links to a piece of amusing content (Diet Coke/Mentos) is funny, sure, but ultimately meaningless unless you know what to do with that link equity and why. Attracting the right links that help you publicize great new content is a more meaningful and strategic approach.
Link bait lies...
Starting the process...
is a promotion and link building guru with contacts that would make
the New York Times envious
eric - i will create a category for web promotion and place you in
is the world's authority on linking strategies
impact of Eric Ward's approach is optimal
Ward may well be the foremost expert on promoting Web site launches and