More
about my Link Bait Content Strategy and Concepting Service
So you think you need some linkbait?
Maybe, maybe not. If you are
seeking a linkbait service for the sole purpose of quick high search engine
rankings, you might want to stop, because that's what everyone is trying.
In my opinion that approach isn't very wise. In this new era of personalized
search results, links are more important than ever, and linkbait needs
to be white-hat and about verticality, not just algorithms.
My approach to linkbait...
What many people call linkbait
or Link Bait, I call content. Matt
Cutts agrees.
My approach is based on nearly
15 years of successful link building and publicity generation for timely
or new content. I use my experience to perform
a link bait analysis/audit of any existing linkbait in your
niche, to determine what role link baiting can play
in your online marketing strategy. I then work with you by phone
to concept the types of linkbait/content you can create for the best strategic
effect. Once you've created that linkbait/content, I’ll help promote
and build links to it, showing you how to do it (if you wish), each
step of the way.
My
track record...
Search
Google,
Yahoo
and MSN
for the term link
building expert. My rankings give me a unique insight into the
engines. This allows me to analyze my site and its inbound links to study
what the algorithms like and look for.
I've been
helping clients with linking and link bait strategies since before the
term existed, so I tend to have a more strategic perspective. I was
involved with concepting and promoting several of the most successful examples
of content (aka link bait) ever. Like the Weather Channel's Weather
on your Site, and the first Times
Square Web Cam. Like Schering-Plough's
Hepatitis C Infocenter. I even helped with the very first launch
of what is now called Windows
Media Player. That's high quality content and if you want to call it
linkbait, fine. More recently I helped publicize and link the new
Children's
Hospital Boston Virtual Stem Cell Laboratory, a niche specific bit
of link bait that now has several
hundred links.
It's
still about content...
The bottom
line for me is quality content=quality links. Will the content attract
links now and over time and will those links help you meet your marketing
objectives? Attracting a million links to a piece of amusing content
(Diet
Coke/Mentos) is funny, sure, but ultimately meaningless unless you
know what to do with that link equity and why. Attracting the right
links that help you publicize great new content is a more meaningful
and strategic approach.
Link
bait lies...
The truth
is most sites are developing the kind of link bait that will have very
little long term value. And a bad
online promotion strategy can backfire, right Wal-Mart? Or how
about the YouTube
- Chevy Tahoe experience. I'm glad neither of those ideas were mine.
Fees
and details, plus a guarantee...
I charge
$2,000 for the Link Bait Consulting and Strategy Plan. Here's what's included:
-
I'll review your current content
and other sites/content in your niche
-
I'll suggest a logical and strategic
link bait content creation strategy for your site, including my proprietary
"Content Opportunity Analysis/Audit" that helps determine what type of
content you can create that adds value and is truly linkworthy over time
-
I'll provide 2 hours of private
phone consultation
-
I'll help you promote and build
links for the new link bait/content
As with everything
I do, I believe in my expertise, methodology and approach strongly enough
that if after we are through you don't think it was worth it, I'll send
you the $2000 back.
If you'd
like some contact with me before deciding, that's fine. Please use my contact
page to reach me. If you're ready to begin, click below button, which
will let you pay for the session via paypal. When I receive your
request I'll email you to set a time for our first call.
Note that my link bait service
is quickly becoming
popular, so please plan for a few days lead time between when you request
the service and when I respond.
Click this button to...
If
you prefer a regular invoice, let me know. Note that the session
will not be scheduled until I receive the payment, which is why PayPal
is the faster option.
Thanks again,
Or...If you want to
learn more about link building and content publicity, subscribe to THE
WARD REPORT, my monthly report featuring the latest link building
and publicity tactics for web content. For members only, it includes my
advice, commentary, tips, and case studies, based on almost 15 years experience.
Learn
more
.
EricWard.com
homepage | Contact
EricWard.com,
Knoxville, Tennessee USA - Phone (865) 637-2438 by appt. only
|
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Industry
Testimonials
Eric
is a promotion and link building guru with contacts that would make
the New York Times envious
— Rand
Fishkin, seomoz.org
.
..
. Eric
Ward stands out as the one prominent “old school SEO” authority on link
building
— Lee Odden,
Online
Marketing Blog
.
..
 Those
who value time and want the job done right by the best in the business
flock to Eric Ward and count themselves lucky that the maestro isn't booked
into the next millennium
—Jim Sterne,
Inc.
magazine
hi
eric - i will create a category for web promotion and place you in
it
— jerry
yang, yahoo, Dec,
1994
 Eric
is the world's authority on linking strategies
—Dr.Ralph
Wilson,
Web Marketing Today
 The
impact of Eric Ward's approach is optimal
— NetGuide
Magazine
Eric
Ward may well be the foremost expert on promoting Web site launches and
Web event”
— Interactive
PR News
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