Content Strategies and Consulting, Including Content Viability Analysis
Fees vary by project
Link bait strategies have become a dime a dozen. You think you need some linkbait? Maybe so, then again maybe not.
What many people call linkbait or Link Bait, I call content. Call me old fashioned, but if you try to create a buzz (and links) by creating contrived content, the buzz you hear will be flies.
My approach is based on 20 years of successful link building and publicity generation for timely or new content. I’ve been helping clients with linking and content strategies since before the term link bait existed, so I have a more strategic perspective.
I was involved with concepting and promoting many of the more successful examples of content (aka link bait) ever. Like the Weather Channel’s Weather on your site. Like the very first Times Square Web Cam. Like Home Depot’s Kitchen Design Center. Like Sothebys.com online auction of an original copy of The Delcaration of Independence. I even helped with the very first launch of what is now called Windows Media Player.
In narrower niches, I helped publicize and link the Children’s Hospital Boston Virtual Stem Cell Laboratory, highly specialized content that was able to earn hundreds of highly relevant and impactful links. More recently I helped generate attention for UK-based DS Music, who created content where 1,000 guitar teachers joined DS Music to give out free guitar teaching material.
Drive By Clicks are Often Worthlesss
One of the realities about linkbait is that getting thousands of temporary “curiosity driven” links/likes/tweets or shares is only valuable if over the long haul you also earn merit-driven links from the right places. It’s about quality in both directions.
My Coaching and Consulting includes and results in the following:
- I perform a Content Feasibility Strategic Analysis, where I study and analyze your site and other sites in your niche to determine what type of content you can create that will add value and remain linkworthy over time.
- After my analysis is complete, together we’ll do some live content brainstorming by phone and screen sharing. Based on my experience I’ll suggest a several content ideas and strategies for your site.
My track record…
Search Google for the term link building expert. My rankings give me a unique insight into the engines. This allows me to analyze my site and its inbound links and learn from them. The bottom line for me is will your content attract links now and over time and will those links help you meet your marketing objectives? Attracting a million links to a piece of amusing content (Diet Coke/Mentos) is funny, sure, but ultimately meaningless unless you know what to do with that link equity and why. Attracting the right links that help you publicize great new content is a more meaningful and strategic approach.
Link bait lies…
The truth is most sites are developing the kind of link bait that will have very little long term value. And a bad online promotion strategy can backfire, right Wal-Mart? Or how about the YouTube – Chevy Tahoe experience. I’m glad neither of those linkbait ideas were mine.
Starting the process…
If you’d like some contact with me before deciding, please use my contact page to reach me. If you’re ready to begin, click the below button, which will let you pay for the session via paypal. I can also send you and invoice. When I receive your request I’ll email you to set a time for our first phone call.