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EricWard.com - Etiologic Content Linking Strategies (Est 1994) Experienced, practical, and ethical link building services, linking strategy, and training Recognizing the nuances of linking that enable content discovery |
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Bait Coaching
Fee: $5,000 Link bait strategies have become a dime a dozen. You think you need some linkbait? Maybe so, maybe not. If your rationale for wanting to create link bait is for higher search engine rankings, you might want to re-think that approach, because that's what everyone is trying, and failing at. If you're after click traffic, great, but you still need to think through what type of traffic you want and why. When done properly, link bait, or linkbait can accomplish both higher search rank and higher direct click traffic. My approach to link bait is based on nearly 15 years of successful link building and publicity generation for timely or new content. I've been helping clients with linking and link bait strategies since before the term existed, so I tend to have a more strategic perspective. I was involved with concepting and promoting several of the most successful examples of content (aka link bait) ever. Like the Weather Channel's Weather on your site. Like the very first Times Square Web Cam. Like Schering-Plough's Hepatitis C Infocenter. I even helped with the very first launch of what is now called Windows Media Player. That's high quality content and if you want to call it linkbait, fine. More recently I helped publicize and link the new Children's Hospital Boston Virtual Stem Cell Laboratory, a highly specialized bit of link bait that now has hundreds of highly relevant and impactful links. The odd truth about linkbait is that getting thousands of temporary "curiosity driven" links is far less valuable over the long haul than getting a couple hundred merit-driven links from the right places. It's about quality in both directions. What the $5,000 includes...
What many people call linkbait or Link Bait, I call content. Matt Cutts agrees. My approach is based on nearly 15 years of successful link building and publicity generation for timely or new content. I use my experience to perform a link bait analysis/auditof any existing linkbait in your niche, to determine what role link baiting can play in your online marketing strategy. I then work with you by phone to concept the types of linkbait/content you can create for the best strategic effect. Once you've created that linkbait/content, I’ll jump start the process of promoting it, as well as providing advice as to how to be your own content publicist, promoting and building links. After all, content publicity is something I know a litte bit about. My track record...
It's still about content... The bottom line for me is quality content=quality links. Will the content attract links now and over time and will those links help you meet your marketing objectives? Attracting a million links to a piece of amusing content (Diet Coke/Mentos) is funny, sure, but ultimately meaningless unless you know what to do with that link equity and why. Attracting the right links that help you publicize great new content is a more meaningful and strategic approach. Link bait lies...
Starting the process
and a guarantee...
If you'd like some contact with me before deciding, that's fine. Please use my contact page to reach me. If you're ready to begin, click below button, which will let you pay for the session via paypal. When I receive your request I'll email you to set a time for our first call. Click either button below to pay for and request a link bait strategy session Pay $5,000 via PayPal
Pay $5,000 via Google Checkout If you prefer a regular invoice, let me know. Note that the session will not be scheduled until I receive the payment. .
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