ew-sesew.jpgLink building services from link building expert Eric Ward
EricWard.com - Etiologic Content Linking Strategies (Est 1994)
Experienced, practical, and ethical link building services, linking strategy, and training
Recognizing the nuances of linking that enable content discovery
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Link Bait Coaching 

Fee: $5,000 

Link bait strategies have become a dime a dozen. You think you need some linkbait?  Maybe so, maybe not. 

If your rationale for wanting to create link bait is for higher search engine rankings, you might want to re-think that approach, because that's what everyone is trying, and failing at. If you're after click traffic, great, but you still need to think through what type of traffic you want and why.  When done properly, link bait, or linkbait can accomplish both higher search rank and higher direct click traffic. 

My approach to link bait is based on nearly 15 years of successful link building and publicity generation for timely or new content.  I've been helping clients with linking and link bait strategies since before the term existed, so I tend to have a more strategic perspective.  I was involved with concepting and promoting several of the most successful examples of content (aka link bait) ever.  Like the Weather Channel's Weather on your site.  Like the very first Times Square Web Cam. Like Schering-Plough's Hepatitis C Infocenter.  I even helped with the very first launch of what is now called Windows Media Player. That's high quality content and if you want to call it linkbait, fine.  

More recently I helped publicize and link the new Children's Hospital Boston Virtual Stem Cell Laboratory, a highly specialized bit of link bait that now has hundreds of highly relevant and impactful links.  The odd truth about linkbait is that getting thousands of temporary "curiosity driven" links is far less valuable over the long haul than getting a couple hundred merit-driven links from the right places.  It's about quality in both directions.

What the $5,000 includes...
My Linkbait Coaching and Consulting includes and results in the following:

  • I'll review and analyze your current site and other sites in your niche, including my proprietary "LinkBait Citation Audit" which helps determine what type of content you can create that will add value and remain linkworthy over time.
  • I'll concept and suggest a several link bait content creation ideas and strategies for your site
  • I'll provide 10 hours of private phone consultation in whatever length needed. Some clients use the 10 hours in a week, others use one hour per week for ten weeks. That's up to you.
  • I’ll jump start the process of promoting your linkbait, as well as providing advice as to how you can promote and build links on your own over time.
  • I'll provide personal private Q/A help via private email for six months.
My approach to linkbait...
What many people call linkbait or Link Bait, I call content. Matt Cutts agrees. My approach is based on nearly 15 years of successful link building and publicity generation for timely or new content. I use my experience to perform a link bait analysis/auditof any existing linkbait in your niche, to determine what role link baiting can play in your online marketing strategy. I then work with you by phone to concept the types of linkbait/content you can create for the best strategic effect. Once you've created that linkbait/content, I’ll jump start the process of promoting it, as well as providing advice as to how to be your own content publicist, promoting and building links.  After all, content publicity is something I know a litte bit about.

My track record...
Search Google, Yahoo and MSN for the term link building expert.  My rankings give me a unique insight into the engines. This allows me to analyze my site and its inbound links to study what the algorithms like and look for. 

What many people are calling linkbait or Link Bait, I call content. Call me old fashioned, but if you try to create a buzz (and links) by creating contrived content, the buzz you hear will be flies.
It's still about content...
The bottom line for me is quality content=quality links.  Will the content attract links now and over time and will those links help you meet your marketing objectives?  Attracting a million links to a piece of amusing content (Diet Coke/Mentos) is funny, sure, but ultimately meaningless unless you know what to do with that link equity and why. Attracting the right links that help you publicize great new content is a more meaningful and strategic approach.

Link bait lies...
The truth is most sites are developing the kind of link bait that will have very little long term value. And a bad online promotion strategy can backfire, right Wal-Mart?  Or how about the YouTube - Chevy Tahoe experience. I'm glad neither of those ideas were mine.

Starting the process and a guarantee...
As with everything I do, I believe in my expertise, methodology and approach strongly enough that if after we are through you don't think it was worth it, I'll send you the $5000 back. 

If you'd like some contact with me before deciding, that's fine. Please use my contact page to reach me. If you're ready to begin, click below button, which will let you pay for the session via paypal. When I receive your request I'll email you to set a time for our first call. 

Click either button below to pay for and request a link bait strategy session

Pay $5,000 via PayPal

Pay $5,000 via Google Checkout


If you prefer a regular invoice, let me know.  Note that the session will not be scheduled until I receive the payment.

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EricWard.com homepage | Contact


EricWard.com, Knoxville, Tennessee USA - Phone (865) 637-2438 by appt. only
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Industry Testimonials

Eric is a promotion and link  building guru with contacts that would make the New York Times envious
Rand Fishkin, seomoz.org
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.Eric Ward stands out as the one prominent “old school SEO” authority on link building 
— Lee Odden, Online Marketing Blog
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Those who value time and want the job done right by the best in the business flock to Eric Ward and count themselves lucky that the maestro isn't booked into the next millennium
Jim Sterne, Inc. magazine
 

hi eric  - i will create a category for web promotion and place you in it
jerry yang, yahoo, Dec, 1994
 

Eric is the world's authority on linking strategies
Dr.Ralph Wilson, Web Marketing Today
 

The impact of Eric Ward's approach is optimal
NetGuide Magazine
 

Eric Ward may well be the foremost expert on promoting Web site launches and Web event
Interactive PR News