I could write a million words explaining why I think my approach works so well.  But a less biased opinion can be more powerful.  Below is a quote about my approach from Matt Cutts of Google.

Eric follows the right link building approach. He’s interested in links that are given based on merit, and those are the links that stand the test of time – Matt Cutts, Google

If you wish, you can read a few more here:

Eric Ward is THE authority on links
- Danny Sullivan, SearchEngineLand.com

Those who want the job done right by the best in the business flock to Eric Ward and count themselves lucky that the maestro isn’t booked into the next millennium
Jim Sterne, Inc. magazine

Eric is a promotion and link  building guru with contacts that would make the New York Times envious
- Rand Fishkin, moz.com

I can personally testify that working with Eric is exceptional. He sets a very high standard and you can tell he truly enjoys his work
- Lee Odden, Online Marketing Blog

hi eric  – i will create a category for web promotion and place you in it.
- jerry yang, yahoo, Dec, 1994 – read the full email