19 years of link building strategy, advice, and a little philosophy. So ignore it, because what would I know?
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Commandments of Link Building
I - Linkest
not just to seek favor from Google*
II - Those
who link in exchange for gold are link whores*
III - Thou shalt not link to thine own site from 367 different social media profiles. And don't get me started on link wheels.
IIIb - Thou shalt not take advantage of Google's current love-fest with Pinterest (look who ranks#1 for link building infographics even though LinkMoses has never created one), nor will thee send an email to all employees telling them to Plus the corporate homepage.*Caveats
a) It is acceptable to include a couple of those cute little share, add, tweet, plus, etc., buttons on your own content. They work nicely. Here, try one Tweet this
b). If you seed YELP with fake reviews, a swarm of locusts will follow you to the next SMX conference. Or worse, you might get sued.
IV - If thou beginest thy link request email "To whometh it may concern", it shall hastily be deleteth
IVb - Please stop telling LinkMoses "You just came across my site". No, you didn't.V- Thou shalt not refer to content as "link bait", any more than thou shall refer to your site's users as "carp"
VI - Thou
shalt study or analyze, but not covet, thy neighbor's links*
VII - Thou
shalt never use the name Matt Cutts in vain*
VIII - Just
because you thinketh
VIIIb - Although if you do so under the guise of "testing", it's not a formal violation of this commandment.IX - If thou has truly reformeth, beg forgiveness via the reconsideration formeth
(If you receive no response, do not hang thine head. Contact LinkMoses and he may be able to deliver a formal scroll documenting your heathenism so it can be cleansed in an attempt at link reformation. LinkMoses does of course charge for this as he has three children who require 15 Happy Meals per week)
X - The link schemer may eat today, but the link earner eateth from a bountiful table for a lifetime*
About the Author
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“ Eric Ward is THE authority on links” — Danny Sullivan, SearchEngineLand