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Eric Ward's Link Building and Content Publicity Services
|Social Media Optimization
Nots - 3 Rules
by Eric Ward, aka LinkMoses
Original: December 14 2006 has a terrific blog post which links out to several other posts all related to the same topic. I think all told we are up to about 20 rules, which is sort of funny, given that the web was never about rules, otherwise it wouldn't have happened. Some committee in Washington would still be arguing over whether URLs should start with http:// or site= or some other silliness.
But in reading over the many good natured attempts to offer a set of voluntarily accepted SMO practices, I see very few that get to the very heart of the social media issues public relations professionals face. I don't want to lecture and nobody likes being lectured to. So, since I've been around doing online publicity since before the first search engine appeared (that's 1993 folks) here are a few of the "What Not To DO" rules I'd like to share with regards to using Social Media and by extension, Optimization of Social Media.
Rule #1 - Do not create fake accounts (sock puppet accounts) at places like Digg, Del.icio.us, technorati, etc., just so you can fill them with links, diggs, tags, etc., in hopes of artificially boosting your page to the top of those venues. Fake accounts have been around since the first days of email, and who among us doesn't have multiple email accounts, or multiple blogs? So don't act innocent. If you have a bunch of accounts you create solely for the purpose of creating a false sense of buzz for your own site or your client's, then stop it.
Use a little discretion and logic when tagging
your posts and articles about any given topic
Rule #2 - Limit your ego-diggs. If you ask a friend or two to digg your latest article/blog post, that's fine, but if you are digg-pandering to hundreds of your "closest pals" then stop kidding yourself. That's just another form of stuffing the ballot box, and you know it.
Rule #3 - Stop tag abuse. Say you have a client who's a dermatologist who specializes in the treatment of acne scars. Use a little discretion when tagging your posts or articles about that topic. There are 37,000 posts tagged Acne over at Technorati, but only 356 tagged Acne scars. Bingo. And even within that smaller set of 356 I see plenty-o-tag spam.
Link well my friend,
|About the Author|
Ward founded the Web's first services for announcing, linking, and
building buzz for Web sites, called NetPOST,
in 1994, and in 1995 he launched the URLwire
Site Announcement Network, which today has millions of readers
and remains the only service devoted 100% to announcing useful web content.
Eric was selected as one of the Web's 100 most influential people by Websight
Magazine in 1997. Eric is best known as the person behind the first
linking campaigns for
and PBS.org. His services won the 1995
Award For Internet Marketing Excellence, and he is a regular speaker
at Search Engine Strategies conferences. Eric publishes a monthly
how-to newsletter called THE
WARD REPORT: Link Building and Content Publicity Tactics.
Eric writes online marketing advice columns for Web
Marketing Today and MarketingProfs,
and previously for ClickZ.com
and Ad Age magazine. Eric, his wife Melissa and toddler
Noah live in Knoxville, Tennessee.