 Eric
follows the right link building approach. He's interested in links that
are given based on merit,
and those are the links that stand the test of time Matt Cutts, Google |
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| . |
|
Eric
follows the right link building approach. He's interested in links that
are given based on merit,
and those are the links that stand the test of time Matt Cutts, Google |
||
| . |
 .LinkMoses...from
Eric
Ward
Seasoned advice about link building and content publicity "because I've been doing it longer than anyone,I know what the hell works" About LinkMoses |  |Socialize
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| Link Analysis Beyond Search Rank
By Eric Ward
But for this week's column let's imagine my link analysis has absolutely nothing to do with search rank. What good is all my link analysis if I don't use it to try and improve search rank? How do you study thirty or forty thousand links if search rank, PageRank, high trust domains etc., don't matter? What's the point? What do you look for? Plenty. In fact, some of the most fascinating and useful information can be found if you remove search engines from your link analysis objectives. The challenge is knowing what to look for, and that will only come with practice...read the full column at SearchEngineLand Link well my friend
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| About the Author |
 Eric
Ward founded the Web's first services for announcing, linking, and
building buzz for Web sites, called NetPOST,
in 1994, and in 1995 he launched the URLwire
Site Announcement Network, which today has millions of readers
and remains the only service devoted 100% to announcing useful web content.
Eric is best known as the person behind the first linking campaigns for
Amazon.com,
Rodney.com,
and PBS.org. His services won the 1995
Award For Internet Marketing Excellence, and he was selected as one
of the Web's 100 most influential people by Websight Magazine in
1997. Eric is a 4-star speaker at Jupiter's Search Engine Strategies conferences,
and he publishes a monthly how-to newsletter called THE
WARD REPORT: Link Building and Content Publicity Tactics.
Eric writes several online marketing columns including LinkWeek
for SearchEngineLand.com,
and previously wrote for ClickZ.com
and Ad Age magazine. Eric, wife
Melissa and four year old Noah
live in Knoxville, Tennessee. |
|
EricWard.com Content Publicity & Link Building Strategies since 1994 
I help content sites attract and obtain online publicity, topically
relevant links, trusted
links, and quality
editorial links
I create linking strategies
and conduct link training
sessions
I help people understand the nuances of linking that enable their sites
to thrive
100% white-hat tactics honed since 1994
View other's blog comments about EricWard and comments about EricWard.com |
Eric Ward is
THE authority on links Danny Sullivan,
SearchEngineLand
© EricWard.com
I'm
an extreme believer in linking analysis and competitive linking intelligence.
I have tools that analyze millions of links every week. I have scripts
that compare, contrast, group, separate, divide and categorize links to
a degree that would make your eyes cross. As I type this one of my competitive
link audit scripts is in its third hour of chewing on tens of thousands
of inbound links linking to several sites my client's site competes with.