“ Eric follows the right link building approach. He's interested in links that are given based
on merit, and those are the links that stand the test of time”  - Matt Cutts, Google

LinkMoses - from Eric Ward
Since 1994 I've been helping content publishers with content discovery. That means many things. Here, I write about linking strategies, content publicity, give a little advice, and toss in a bit of philosophy. You are free to ignore all of it, or if you find it useful, let others know. Who is LinkMoses?

Now Available by Subscription Only: LinkMoses Private
Receive Linking Strategies and Link Opportunity Alerts Directly from Eric Ward

Teeny Weenie Bikini Linkbait
by Eric Ward (Original: March 22, 2007)

I always get bummed when I don't clearly state my position on a link building topic and it gets blown out of proportion. I had the pleasure of being a guest on the SEO Rockstars podcast last Friday, where among the topics discussed was linkbait as a link building tactic.  To be funny, I mentioned industrial ball bearings. A listener (well known SEO pro whom I greatly respect ) thought I implied linkbait was not possible for certain sites about certain topics, and went on to blog about me in a way that I feel needs clarification. 

Just to be clear, I never said you couldn't link bait certain types of content. I’d be wrong and that would be silly for me to say, since that's how I got started in 1994 when I suggested to a local coffee company that they run an online special Christmas offer, which back then was unheard of.  The site is gone, now, but here's the original post.  A few months later a local boat company (Sea Ray) with a vanilla web site went with the idea of giving 360 degree views of the boats and interiors. That's linkbait circa 1995. Site gone, but bones remain.

.
Don't pin your hopes for business success 
solely on linkbait. Use it as part of a larger strategy...
.
Like anyone, I can sit here and think up endless types of link bait. Girls in bikinis for ball bearings. Yep, no brainer. That's sort of what Ridgid tools has done in the offline world forever with those calendars you see in auto shops. They make an unsexy topic sexy.  And by the way, pssst... hey Ridgid.com, what are you waiting for?  You are sitting on a vein of linkbait gold and all you give us is this? With no real online linkbait you managed to get quite a few mentions and links. Imagine if you actually tried. 

So again, I NEVER said you couldn't linkbiat any given topic. I said it may not be the best approach for every site, and if you DID do it, remember it's just one piece of an overall link building strategy. I'm not out to bash anyone or any tactic. But please don't misunderstand me. Yes, you can link bait for any type of site. 

Linkbait Directions: 

Step one, create site
Step two, add bikinis

Bingo.

Link and share wisely,

Eric Ward
 

.
About the Author

Eric Ward founded the Web's very first service for announcing, linking, and building awareness for Web sites, back in 1994. Ward is best known as the person behind the publicity and linking campaigns for Amazon.com, Weather.com, The Link Exchange, Rodney.com, AMA.org, and PBS.org. His services won the 1995 Award for Internet Marketing Excellence, and he was selected as one of the Web's 100 most influential people by Websight magazine. In 2009 Eric was one of 25 people profiled in the book Online Marketing Heroes. In 2013 Eric wrote The Ultimate Guide To Link Building for Entrepreneur Press. Eric has spoken at over 100 industry conferences. Today, Eric publishes LinkMoses Private, a subscription based linking strategy newsletter read by people in over 20 countries. He also consults and trains others on how to maximize their online presence. Eric has written linking strategy and advice columns for SearchEngineLand, MarketingProfs, ClickZ, Search Marketing Standard, SearchEngineGuide, Web Marketing Today, and Ad Age magazine. Learn more about Eric and his content publicity services at ericward.com|Contact Eric