1). If you have a web site offering outstanding content or experience, I create online publicity and linking strategies designed to help that content earn the right kind of links and publicity. I then execute those strategies by conducting a linking and publicity campaign. My approach helps sites attract and obtain impactful and relevant trusted inbound links (citations).

2). For people interested in learning my unique techniques and processes, I provide link building coaching and training. Along the way you'll gain an understanding of the complexity and variety of link building approaches that enable content discovery. My Link building philosophy is based on 14+ years of experience, and to succeed, a site must provide a mix of intent and content that engage and enlighten. Those sites are the sites my processes were created to help, using specific tactics and linking analysis tools I created just for use with my clients.

Private Linking Strategy Session & Competitive Linking Analytics
Creation of Custom Linking Blueprints
Link Building Training, Link Bait Coaching, Link Building Boot Camp

One Page Summary of All EricWard.com Link Building Services

Overview of Services: . Competitive Linking Strategy Session plus Linking Analytics Full details | Request Strategy Session Now Maximize your site's inbound links for today's Web. 100% white hat as always. Includes my proprietary Linking Analytics and Competitive Link Audit, a private Strategy Report, and a High Trust Target Analysis created for your site, plus 2 hours by phone. Put my experience to work helping your site succeed. .

30 Day Private Link Building Boot Camp with Eric Ward A month long combined link building and training service, where I teach and train you on the same techniques used for my clients. I'll create and give you link building and tracking tools you can use after we finish. I cut through all the linking rumors and inaccurate "expert" advice and maximize your investment in your site. And then I give you a private IM address to use to reach me, so I can answer questions and clarify anything that needs to be. Learn more .

URLwire Site Announcement Network - Established in 1994 URLwire was established in 1994 as a private and discreet news service to announce meritorious Web content to the exact resource seekers and trusted influencers who care about it. URLwire subscribers represent some of the most trusted sources in the world, who can have tremendous impact on your organic rankings.  If you don't know what this means read this .

Link Bait Coaching I help coach you through the process of creating a Linkbait strategy that makes sense for your site. Learn more

Custom Link Building Blueprint|Strategic Link Building Plan Have me do the leg —and brain— work to identify the proper topically relevant link targtets, trusted link targets, and high value editorial link targets for your content, including key influencers and social media.  Then have me teach you the process of obtaining these high quality links. Or, hire me to do it for you. Learn more.

Eric Ward Bio|How I Work: An Up Close Look
Link Building Philosophy|Acknowledgements
Link Building Interviews|Client comments|
Note to PR firms/agencies
Does my approach to link building work?|Interviews Given
Link Building Training and Link Building Seminars
LinkMoses Link Building Articles and Advice
Linking Commandments|Link Experts Tell All
Search|Press

My services have been written about in books, magazines, newsletters, on T.V. and Radio, and in college courses on Internet marketing. 

Read my articles at the following venues
LinkWeek from SearchEngineLand
WebMarketingToday|MPDailyfix.com|SearchMarketingStandard
ClickZ|Ad Age B2B magazine
(older columns may be gone)

.Follow Eric Ward on Twitter   Link Building Best Practices Q&A Recent post...How Twitter Can Impact Link Building I'm one of 25 people profiled in Online Marketing Heroes, from Wiley & Sons, Inc. Written by Michael Miller, the book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. Preview The Book

Eric Ward Bio Acknowledgements Link Building Interviews  How I Work: An Up Close Look Eric's profile at Google

“Eric offered incredibly effective advice and services that were instrumental in making ArtNexus.com the leading Latin American art magazine. He is the most effective link-builder on the planet. I'd recommend him strongly to anyone who has an important story to tell online”
—Mike Freedman, ArtNexus.com
 
 

WATCH:
WebProNews "The Insider" link building video discussion with Eric Ward. 
In this link building video, WebProNews Managing Editor Mike McDonald connects with Eric Ward via webcam to discuss the finer points of link building today, what constitutes good link bait, and creating a good balance of organic and paid links.
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Speaking: 

Eric Ward's Upcoming and Prior Presentations, Seminars, and Conferences 

Link Lore - from 1998:
Link Building for Non Profits

"Eric follows the right link building approach. He's interested in links that are given based on merit, and those are the links that stand the test of time"
—Matt Cutts, Google

“Those who value time and want the job done right by the best in the business flock to Eric Ward and count themselves lucky that the maestro isn't booked into the next millennium.
—Jim Sterne, in Inc. Magazine, 

They Said It A Long Time Ago But I Wont Take It Down:
Thanks for the great work on our launch, Eric. Your efforts and report were excellent—Jeff Bezos, Amazon.com

Eric is the world's authority on linking strategies” 
—Dr. Ralph Wilson, Web Marketing Today

“Eric Ward stands out as the one prominent 'old school SEO' authority on link building” 
—Lee Odden, Online Marketing Blog

Private Linking Strategy Session - $1,000
Let me show you the key online venues where your site is missing linking opportunities.  I'll identify weakness in your linking strategy, mine and analyze competitor and industry site links to help your own site's link development.  This session Includes written reports and two hours of personal private phone consultation.

Training and Consulting for Content Publicity & Link Building
I offer several types of link building and link development training services, from one-to-one to group sessions, in-person and web based.

Link Building Services, aka NetPOST (Now in my 15th year)
Custom link development & link building, content publicity and site announcements for your site, using a holistic linking approach based on your site's subject, features, and content. 100% white hat link building services and training.  I also provide strategy sessions to help you maximize your content's ability to attract the right links the right way. 

My expertise works with content oriented sites that are
Existing content 
Niche/topical sites 
New launches  
Re-launches 
Time sensitive

URLwire News Network
Your new web site announced to the right online editors and site reviewers, via Email, Web, RSS feed, Blog, Groups and other methods.  URLwire is matched by topic, and sent only to those who write about and link to quality web sites.

On-site reading
Besides my current Link Building Best Practices Q and A, I also provide many previous articles and ebooks. LinkMoses Link Building Articles and Advice was a very popular feature, and Ten Things to Ask Before Hiring A Company to Promote Your Web Site is an old column that still resonates today. Several years ago I partnered with Robin Nobles and John Alexander to create an ebook titled, 131 (Legitimate) Link Building Strategies. 

I contributed to the ebook (PDF) "The Most Effective Articles Of 71 of The World's Top Marketers", in which seventy one of the World's "top marketers" shared the most effective articles they ever wrote.  573 pages of ideas, tips and techniques.

Time warp...
The year: 1994. The web is catching on. But there aren't any web promotion companies yet.  So I start the first one, and ask Yahoo! founder Jerry Yang to create a new Yahoo! directory category, since none exists.   Read the original 1994 email exchange between Jerry and I. 

"Ward has been the Svengali behind the scenes of some of the Web's best known launches, from Amazon.com to Rodney.com" — THE WALL STREET JOURNAL OnLine.
 

"Eric Ward may well be the foremost expert on promoting Web site launches and Web events" — Interactive PR News
 

"The payoff of the NetPOST technique is greater" — Internet WORLD Magazine
 

"The impact of Eric Ward's approach is optimal"
— NetGuide Magazine
 
 
 

In April of 1997 I was named by Websight Magazine as one of the 100 most influential people in the world on the Internet. I was honored to be listed among people like Jerry Yang and Mark Andreesen.  And oh yes, Thomas Dolby. No other person in the Web publicity and Link Building industry was on that list. I consider it validation of my approach and confirmation that one doesn't have to live in New York, Seattle  or San Francisco to have a significant industry impact. Of course, the magazine then proceeded to go out of business just after I bought 50 copies of the issue with me in it.

Read:

LinkWeek
Every other week you can read my most current LinkWeek column over at SearchEngineLand.  Thank-you to Danny Sullivan and Chris Sherman for the pulpit.

Link building podcast
Written transcript of the April 5, 2007 podcast between Eric Enge and Eric Ward. 

Watch:

Webcast: Eric Ward's Online Publicity and Link Building Webcast for Search Marketing Now
 

Listen:

My Interview from the STC Podcast Series with Eric Enge of Stone Temple Consulting. (mp3, new window)
 

Listen: Todd Friesen (Oilman) and Greg Boser (WebGuerrilla) of SEO RockStars talk with Eric Ward about link strategies, tactics and content driven sites. Listen Now(mp3, new window)

An Etiologic content linking strategy focuses on cause and effect as it relates to content driven link building. Etiologic linking recognizes the citation potential for meritorious content compared to all other content, and most importantly, an etiologic content linking strategy seeks to speed the process of attracting the most germane and trustworthy citations, aka links. Etiologic content linking is not about manufactured tactics like article creation, directory submission, link trading or buying, or any other link building approach that anyone can impliment for any site. Etiologic linking is about content integrity, merit, worth, cause, and effect.