Content Linking Strategies from Eric Ward
I've been helping websites with their linking strategies for twenty years. My expertise is developing linking strategies that attract and earn links and awareness for web sites and other digital content. I also publish the linking strategies newsletter “LinkMoses Private", which has subscribers in 20+ countries. I've helped over 1,500 sites, and once upon a time I helped with Amazon.com's debut using a dial-up modem from my kitchen table. Here's my full bio
The Evolution of Links Over Time
Desktops. Tablets. Phones. Being online means more than just "the web", and links exist everywhere; on a web page, inside an app, in a tweet, on a Pinterest board, on a receipt sent to your phone, or even somewhere as crazy as on a sugar cookie (seriously). The best linking strategy experts understand this, adapt and evolve, and never stop learning.
The Evolution of Google Over Time
The web is big. Bigger than Google. If your primary linking strategy is to outsmart Google's evolving algorithm, you're playing a fool's game. I don't risk my client's reputations. The reality is "link building" is a dated concept, and doesn't do justice to the process needed to succeed today. I've spent thousands of hours (and dollars) analyzing how the web's vast link graph impacts how content is dscovered. I use what I've learned to help you.
Every Site Deserves Its Own Strategy
Every project I work on requires its own strategy. I often work in tandem with my clients, which allows us to maximize each other's knowledge. The linking strategies I develop with you are based on your content assets, business niche, strategy gaps, and most of all, realistic expectations. By using a combination of techniques and tactics ranging from laser focused online public relations to link development, we succeed together.
Step One - Starting the Process of Working With Me
If you'd like to work with me the best starting point is to request a Live Linking Strategy Review. I'm confident enough about my ability to help you that if you and aren't happy with my findings and recommendations, I'll send your fee back and wish you the best.
If you're hesitant to send the payment without some contact with me first, I understand. You can use the link below to contact me. I do my best to return emails within 24 hours.
More About My Process
During my years online I've been cautious about how I've pursued links and citations for my own site, and I've done pretty well, especially for a one-person business.
By speaking at 150+ conferences (Danny Sullivan would introduce me as LinkMoses), writing a few hundred columns, the book The Ultimate Guide to Link Building, and participating in 40+ link building videos and webinars, I've been able to attract and encourage links.
However... if you're thinking I'm your secret to #1 rankings at Google, I'm not. The web is way bigger than one search engine, and your online marketing strategies need to be as well. The more you rely on Google for the majority of your organic success, the more likely it is you wont be around in a couple years. It's fine to maximize what Google will give you, but get busy diversifying. My site is proof that diversification works.
If you've read this far, thank you. I hope you'll keep reading. I have my own way of doing things. Please excuse my occasionally terse tone, but I'm tired. Tired of companies who sell useless linking services. Tired of "guaranteed rankings". Tired of agencies selling the identical "linking campaign" to bakeries and dentists.
As for my site, it's text heavy on purpose. At this point in my career I don't feel the need to impress you with fancy graphics.
How I Help You Request A Private Strategy SessionSubscribe to LinkMoses PrivateLinking Strategy Services
Watch my recent 90 minute Q/A
Outreach Strategies for Seeking Links and Publicity
Link Building Fear and Confusion...
A vast amount of amazing content exists online, but most of it fails to get the attention it deserves because people are fearful about what types of tactics and awareness building strategies are safe and effective. I've NEVER had a client penalized, and my clients succeed.
My business life changed forever the day Jeff Bezos asked me to announce and publicize Amazon.com’s debut. I carried out my work for Jeff from my kitchen table on a dial-up modem. That project proved to me that my business model could succeed.
The Google Trap...
For years, too many companies relied on free traffic from Google for their success. At trade shows I'd caution people that Google was not going to be fooled forever. I'd try to explain how links were like footprints that tell a story about your site. Google would get smarter and understand that story. Easy rankings would go away. Many people doubted my logic, especially since various link schemes proliferated and worked. An entire niche industry based on manipulative links grew and grew. I'd even see link selling vendors exhibiting at trade shows. Links had become a commodity. My logic must be flawed.
But it turns out my logic wasn't flawed after all. It took a while, but Google did get smarter, and more aggressive about how they handle manipulative links.
Don't make the same mistake...
I'll help you carefully maximize what you can get from Google, but also show you how to develop multiple traffic streams so the next Google update isn't a catastrophe. My expertise has always been helping digital content attract attention, publicity, earn links and mentions, and ultimately find its rightful place online. While I recognize Google can be part of that, there are many more ways to make sure your digital assets get the attention they deserve.
Adapt - Evolve - Never Get Complacent...
My linking and awareness building methods have adapted, sharpened and improved over my career. Sixteen years ago I was asked to contribute a chapter for Mitchell Levy's book Evolve-Or-Die along with many of the world's top online marketers. Since then hundreds of "experts" have vanished, while I continue to thrive. Why? I chose to evolve.
Outreach Strategies for Seeking Links and Publicity
Put my skills to work for you...
Site owners and agencies reach out to me for my experience and understanding of the web's vast link ecosystem. I've analyzed millions of links and thousands of backlink profiles over the past two decades, written a top-selling book, and every month I publish a linking strategies newsletter with subscribers all over the world. I also maintain a free archive of over 300 of my previous linking strategy columns, videos, webcasts, and interviews.
True to my roots...
I've worked with many of the biggest names in our industry, while purposely remaining a one-man operation and staying true to my roots. My office is above my garage, where I'm near my kids and the Smoky Mountains. My preference is helping medium and small niche businesses succeed. A few of the bigger name clients I've worked with include Amazon.com, Disney.com, Discovery.com, NBC Sports, TravelChannel.com, Law.com, BBC.com, NationalGeographic.com, PBS.org, Berklee.edu, Weather.com, the United States Olympic Committee, The New York Times, and NASA.gov.
I've also worked with hundreds of smaller niche businesses, like JewishGiftPlace.com, Furniture.com, Mountain Laurel Handrails, and 1-800-bakery.com
Lastly, I do not work with pharmacy, gambling, or adult sites.
Some Closing Words About My Process
Smart marketers accept that trying to manipulate Google with links is a dangerous strategy. If you understand the risks and are willing to accept them, you can use whatever linking strategy you want. This isn't an issue of law, it's about risk vs. reward. But I won't help you manipulate Google. I've never had a client penalized and never will. You've already heard one of my core beliefs; your linking strategies must allow your site to succeed with and without traffic from Google.
The Web is Bigger Than One Search Engine
At the same time, I recognize Google's importance. Google has stated that "The right kind of links are still critical to their algorithm. Links are the backbone of the web and remain the primary way Google determines quality". Links are the very fabric of the online world. Links are also how people get from one place to another online, whether by desktop, tablet, or smartphone, inside an app, by search or serendipity, with a mouse or a finger tap.
So how do we reconcile this? By earning legitimate links and attracting attention using skills from a variety of fields, including marketing, public relations, a little data science, and even philosophy. There is no single "best way". There is "the best way for your site", which will be different for every site.
And This is My Strength
My industry longevity validates and vindicates my methodologies. I’ve watched hundreds of so-called linking strategists come and go, and I’ve survived every Google update, because my methods aren't based on tricks. There's a reason I’ve ranked #1 or #2 at Google for the phrase “link building expert” since the day Google launched.
Long before engines incorporated links into their algorithms, I've been offering link development services, content publicity plans, strategies, backlink audits and workshops that increase awareness of web sites. I work with individual site owners as well as small agencies who aren't afraid to roll up their sleeves.
The linking strategies I implemented for Amazon.com in 1995 were much different than the strategies I used for this Summer's Rio Olympics site and apps. I've also worked with hundreds of smaller niche sites, using methods that are 100% earned.
Now more than ever you need broader and diverse traffic sources and attention strategies. My approach, methodology, techniques and tactics will help you succeed. My clients agree
Those who want the job done right by the best in the business flock to Eric Ward and count themselves lucky that the maestro isn't booked into the next millennium"
- Jim Sterne, founder of the Digital Analytics Association
Eric Wrote The Book…
How to Build Backlinks, Authority and Credibility for Your Website. From Entrepreneur Press. (Now in its 3rd printing) And check out my 100 Hand Picked Link Building Resources.
There have been thousands of books published about online marketing. Ours ranks in Amazon’s Top 35 of All Time.
Live Site Evaluation
A one-on-one 75 Minute Linking Strategy Call that includes live screen sharing
Link Bait Strategy - Reality Check
I'll do some analysis to determine what role your existing (or new) content should play in your online linking strategy
Custom Content Promotion & Linking Plan Creation
An 100% custom and complete online awareness building plan for your web content
Link Building BootCamp
Weekly meetings of combined link building and training services
I'm a content linking strategist
I develop earned linking strategies that increase awareness of your web content. This can be done in many ways depending on the type and topic of content you're trying to publicize. Earned links are just part of a well developed content publicity strategy, and I use methods based on my own personal experience and philosophy. My services include consulting, training, backlink audits, analysis and evaluation, and individualized content linking plans.
Do my linking strategies work?
Below are a few of my peer's opinions
“Eric Ward is hands-down the smartest thinker in the link building space”
CMO & Managing Director at Acronym
“When Eric talks about link building, you listen…”
Joost de Valk
Founder and CEO – Yoast.com
“When we’ve needed our sites announced to the right people and linked by the right places, Eric Ward is who we call”
“Eric is a promotion and link building guru…”
“ Thanks for the great work on our launch, Eric. Your efforts and report were excellent”
“Eric follows the right link building approach. He’s interested in links that are given based on merit, and those are the links that stand the test of time.”
“Eric Ward is THE authority on links.”