At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or pink?
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Understanding Google’s Latest Assault On Unnatural Links By Eric Ward on August 13, 2013 (Updated 2/22/17, originally written for SearchEngineLand) Without much fanfare or publicity, Google quietly updated the Link Schemes/Unnatural Links document inside the Webmaster Tools section of their site last month. If not for the excellent work of Barry Schwartz, many of us […]
Eric Ward’s link development philosophy explained in 15 seconds (thanks to the awesome http://slide.ly/ this took less than 10 minutes to make). A few additional thoughts I may be in the minority since I’m happy Penguin is now baked in to Google’s algorithm. Time will tell, based on the law of unintended consequences. Some people say the new Penguin-baked-in algo […]
Link Building At The Speed Of Natural – Examples Of Natural Link Building (Author note: This post is an update to a column I wrote for Search Engine Land a couple years ago) “Natural link building” has long been a sore spot (some would call it an oxymoron) among many in the online marketing community. The […]
Link Building Strategies Q/A Live Video with Eric Ward aka LinkMoses (recorded live) Over 1,000 views thus far – this newly edited Live Video Linking Strategies Q/A was recorded on Friday, October 9th from 9 am – 11:00 ET. The share buttons were just added, so please use them! For 101 minutes I answered linking […]
by Eric Ward Updated November 2011 – original 2005 | More posts from Eric Ward In their frenzy to build links to curry favor with the engines, some link builders miss a far more important target: People. Most will tell you that links from Yahoo! and DMOZ are really important, and to a certain (minimal) […]
Link Mensch – Articles On Link Building Strategies and Tactics Link Popularity and Guestbook Links – Useful or a Bunch of Baloney? April 2003 by Eric Ward, aka The Link Mensch You have probably been to a site that had a section called a “Guestbook”. Many sites ask you to “sign their guestbook”, and […]
Have you ever done this? Slut!
By Eric Ward August 27, 2007 The full text with hyperlinks for this Link Week column can be read at SearchEngineLand.com here Last week’s column Aggressively Seeking Links – How Much Is Too Much? sparked several comments and questions. In the past, I’ve hesitated to revisit previous columns, preferring to let them stand on their […]
By Eric Ward for SearchEngineLand’s LinkWeek June 11, 2007 The term “Social Media” is used ad nauseum to describe an ever growing collection of tools and services by which people share content, links, opinions, experience and perspectives with each other. Keeping up with the latest Social Media services and sites can make you dizzy. Wikipedia […]