By Eric Ward August 13, 2007 The full text including hyperlinks for this Link Week column can be read at SearchEngineLand.com here A big part of my professional life is spent teaching and training corporate clients how to become self sufficient at in-house link building and content publicity. Those readers here who have heard me […]
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By Eric Ward July 30, 2007 The full text including hyperlinks for this Link Week column can be read at SearchEngineLand.com here Here in the Link Week column, we mostly discuss intermediate to advanced linking related subjects, but I’m compelled to cover a very basic topic this week. Link requests. The link builders are out […]
The Internet is filled with nooks, crannies, and pockets that make tracking online media coverage of your Web site or event a nightmare. Here’s why… Updated February 2002 by Eric Ward, aka The Link Mensch It’s one of the first questions you ask after the launch of your Web site or Web event: “Did we […]
Have you ever done this? Slut!
Updated February 2004 by Eric Ward You know you should have more links pointing to your site, but you’re not sure what the best approach is to pursue them. One of my favorite approaches is to use the search results for terms that are important for my site. I do a search at Google for […]
By Eric Ward Originally written for SearchEngineLand’s LinkWeek June 18, 2007 If you had the chance to hire a full-time employee to engage in content publicity and link building, what type of person would you look for? What sorts of skills would you want? What personal traits would you value? As companies realize that content […]
Link Bait. Man-o-man do I hate that term. As if your site’s users are nothing but a school of carp swimming about waiting to be hooked. Dangle a tasty little piece of content, any content, and BAM, got another click…
At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or pink?
Many of you have already heard about BuzzStream, a wickedly cool tool for managing the processes of link building and buzz monitoring. I’m one of their advisers and have been thrilled with how they continue to improve it. To that end, this week BuzzStream announced a series of improvements and features that I wanted to […]
Riding The Twitter Link Waves Author’s note: since this column is old, the search links within it will most likely not produce the same results they did when this was originally written. However, I’m leaving the links intact, as this helps illustrate the fleeting nature of social shares, and the importance and permanence of web […]