If your content is truly linkworthy, I can help you. Naturally. Natural link building sounds like an oxymoron, because for backlinks to be natural it means those links were given without anyone pursuing or asking for them them, right?
There are safe ways to accelerate the process of obtaining the links your site should naturally expect to get, and there are ways to implement content strategies that facilitate and speed the process of obtaining natural links. That’s where my two decades of experience come into play. My site is proof my methods work.
My backlink audit, analytics and strategy sessions includes a backlink audit and reports created specifically for your site by me. Also included is ninety minutes by phone one to one with live screen sharing, recorded so you can watch again later.
Eric’s process is unique and effective, and was a wise investment considering the outstanding results we obtained
Higher search rank is the residue of great content properly linked. I know what works and why, and I can analyze your site and industry link profile and show you whether or not your site is on the right linking path or not.
Most sites are wasting time and money on linking tactics destined to fail. There’s a reason I have never used the tactics most link builders do. Their tactics don’t produce merit based earned links. Among the techniques I will not and have never used are mass directory submissions, mass article marketing, link networks, link farms, anchor text requests or any other manipulated tactic.
Natural link building is not just about search rank either. If it was, the first three years of my link building career would have been pointless, because Google didn’t exist yet. On the other hand, there’s a reason I’ve earned the reputation I have. See this search result for Link Building Expert Eric Ward. I don’t and have never thought of myself as an SEO. What I do is more related to public relations, marketing, promotion, and of course, links.
Our meetings are conducted live by phone utilizing either Skype or GoToMeeting screen sharing. The sessions include me performing backlink analytics for your site, then using those findings to produce a linking strategy fully customized for your site. This linking strategy can then be used by you for in house link building, or RFP/proposal creation.
- Competitive Backlink audit / Linking analytics for your site
- I use any backlink data you already have, augmented with backlink data I compile
- I create two custom reports – One containing backlink data, the other containing findings and suggesions
- Two private phone discussions with screen sharing (90 minutes total)
- I’ll record our phone discussions/screen share and give you the recordings
- Perhaps most important I’ll keep you from wasting money on linking tactics and services that will not work
More about the backlink audit and linking strategy sessions…
For me, link building is more public relations than SEO, and link audits, linking analytics and content publicity is not a fad, it’s a way of life. Part science, part math, part psychology, part art. Since I’ve been building links since before Google existed, I have a different perspective than just about every other linking strategist working today. I’ve been creating long term linking strategies, building links and teaching others about publicity for web content for years, for some of the most well known web sites in the world, as well as for small topical sites known only where they need to be known to succeed.
The obligatory search result confidence builder…
Although I don’t put much emphasis on search rankings alone, I know many of you reading this do. So let’s have a look.
Here are the organic rankings for my site (EricWard.com) for the search term: link building expert
Google search result
Hopefully my site is somewhere in the top 3. More often it fluctuates. For me the larger question is how can a one-man business like mine outrank thousands of much larger companies all over the world for that term? The answer is because I understand what works and why it works.
For those of you who like your search results a little more granular, click any of the following terms to see if I can be found at Google:
Some of these rankings are great, some are good, some vary day to day. I try not to fret over it. That said, my rankings give me a unique insight into the engines, and allow me use what I know for my client’s sites. I have experienced-based knowledge of what your site’s inbound link profile or link portfolio needs to look like, because my site and my clients have it. This does not mean I can replicate my inbound link profile for every site. It means I can show you what you need to do to create your own industry specific version of an inbound link profile that will help you.
If your content is truly linkworthy, I can help you get where you want to go.
Most people are after links for the wrong reasons and from the wrong sites. There are many companies selling linking services that are 100% worthless. Terms like Link Popularity, Pagerank, hubs, authorities, anchor text, etc. are used as if they are the all that matter. Marketers obsess over concepts like Pagerank sculpting, siloing, no-follow, triangulation, link architecture, link equity, redirects, and IP Blocks. Most of these terms do nothing more than give you a false sense of security, or more accurately, insecurity. As if by giving something a name will make it easier to understand, and by extension easier to sell to you.
A practitioner’s approach…
I work with sites of any size, as long as the content is meritorious. I’ve worked with sites as large as PBS.org and Discovery.com, and as small as PanedExpressions.com. I do this all day every day. I’m hands on. I do not farm my work out, I do it myself. I identify the best targets. I request the links. I send the site announcements. I know what it takes to get coverage and links in the right places from the right people. That’s why people hire me. I know what the hell I’m doing and guarantee it.
I also train agencies, PR firms, site developers and individuals in the art of link building and online publicity. I’ve spoken at over 150 search marketing conferences, and my articles about linking and online publicity appear all over the world. My linking services are mentioned in college courses about web marketing, and Websight magazine once named me one of the world’s 100 most influential people on the web.
I mention all this to give you confidence, but I’m not foolish enough to believe my own press clippings. I do know that if someone as respected as Danny Sullivan wants to call me the “World’s authority on linking”, I must have a clue or two.
If you have any questiones please use my contact page to reach me.