I read a great post this morning at InventorSpot titled
Prediction #6 was this.
Social Media will become a major brand and link-building device.
While I agree, I also felt compelled to leave the below comment.
But…those of us who are in the link building business need to recognize and respect the distinct culture of social media networks. Social media is not there to be exploited for SEO. Don’t ask “what can social media do for my links”. That’s just spam2.0. Instead, ask, “what can I do to contribute to the conversation aside from link drops”. If you have nothing to add but company and/or client links, frankly, your wasting your time, and ours. If you worked for the engines, would you really trust anything about social links enough to incorporate it into a ranking adjustment? Maybe In certain cases, and for cetain topics, but if you spend some time looking through the social apps, you’ll see they are polluted already by the usual suspects.
Some perspective. A couple years ago I wrote an article for SearchEngineLand titled Social Link Manipulation, where I tried to explain my position that SEO or marketing driven social linking is a pointless and ugly link building tactic. For goodness sake just become an advertiser. Don’t pollute the river.
I’ll flesh this out in a longer Social Media Linking Best Practices post soon, but you tell me, am I just spitting in the wind?