Spring/Summer 2007
Special Foucs Issue: Personalized Search Results - Impact on Link Building
This issue of TWR focused entirely on personalized search results, with the majority of the emphasis on how personalized search results (PSR's) could (or should) affect your link building and content publicity strategies. Understanding PSR is crucial to understanding the potential impact personalized search could have, not just in SEO, but in all forms of online marketing. I'll go through the nuts and bolts of personalized search; what it is, isn't, where you can see evidence of it, and how it will possibly creep over the web in the coming years. My goal in this issue is to provide you with information that helps you understand the key issues that will impact the decisions you have to make for your specific site. There's no shortage of discussion about personalized search, but tangible actionable tips related to link building and content publicity are hard to find. 

Winter 2007 Issue II
High Trust Inbound Links You Can Go Get Right Now
In some ways I used the title of this article to lure you into a trap. Links can be built fast or slow, in bulk or one at a time, and for free or paid. I won't sermonize on the virtues of each method here, other than to say that every link building tactic has its result, good or bad or ignored.

How To Conduct Linking Intelligence - Part Two
For Part Two, we move deeper into the strategic side of link building, starting by conducting a Basic Competitive Link Audit.   I have two primary goals when I perform a Basic Competitive Link Audit for a client's site.

How News Search Engines Generate Links and Publicity
Each of the "Big Four" search engines provide a way for users to search a constantly updating collection of "news" stories. 

Methods for Utilizing A Linking To Us Page
Linking instructions pages are a common and popular technique for encouraging organic links. I see a variety of implementations of the linking instructions page every day. Some are good. Others are confusing, threatening, and occasionally, inspired.

Social Media and Links - Things You Might Not Know
"Social media" is a vague term used to describe the many online tools people use to share content, links, opinion, experience and perspectives with each other. The content shared can be text, links, images, audio, or video. 

Winter 2007 Issue I
Big Link Lies
It truly amazes me how Search Engine Industry folks are willing to make bold statements of fact with no evidence to back those statements up. Here are a few of the lies I hear on a daily basis, and my response and opinions.

Search Engine Strategies Chicago - Conference Notes and What Stuck With Me
I presented several sessions to hundreds of attendees, and also listened in on several other sessions that were relevant to my world of linking, buzz building, publicity and online public relations.

The Great Link Bait Debate
First some definitions. Link Bait is more or less anything you create anywhere on the Web that inspires other people to link to it. People might link to it via a their web page, their blog, a social bookmark site, tagging site, newsletter, or any other method that tells others about the content/bait.

Press Releases - Lessons Learned Over 13 years
I sent my first online press release back around 1994, for a small coffee company website launch. During that same content publicity campaign I sent some shorter announcements to a few other online venues that were a natural fit for the announcement.

RSS 'til you Drop...
I've been asked many times what publications I read and how I keep up with the news in my industry. Hey, that's what you pay me for right? For this issue's One for the Road segment, I leave you with a list of about 40 of the 100+ RSS feed, newsletters, etc. that I subscribe to.