The Premier Event for Search Engine Marketing & Optimization
February 27 - March 2, 2006 • Hilton New York • NYC
 


Buying & Selling Links 
Wednesday March 1, 2006 - 11:00am - 12:30pm

Eric Ward - EricWard.com

www.ericward.com/ses

 
 
Buying Links - Thinking Outside The Site

Paid links don't have to be just on web sites. There are...

Blogs - blogads | crispads | blog ad network search
Newsletters - newsletteraccess | subscriber.ivillage.com (44)
E-Zines - go-ezines.com | ezinesearch | ezinehub | ezinelocater 
 
Buying Links Indirectly Via Publicity and Editorial Reviews
There are hundreds of email based pubs that write about (and link to) web sites.  Many have over 100K subscribers, like FORBES Best of the Web, Lockergnome and Yahoo Picks of the Week. Others, such as the highly regarded LII.org,  have fewer readers, with thousands more visiting the online companion site. Search engines can't count email based links, but they are fabulous links to get and will send thousands of quality visitors to your site.  BONUS:  If the email based pub is archived on the web, the link will be found by the engines and these "editorial" links will be from "authorities". 
TIP : You cannot reach these editors by using a mass wire service.   If your site is featured/linked, the benefits are great.  You can try to contact them yourself, or pay for a service that specializes in this exact niche (disclosure).

Example editorial link venues
Yahoo Picks of the Day/Week
Forbes Best of The Web
USA Today Web Guide/Hot Sites
NY Public Library Best of the Web
The Scout Report
Education World
NetGuide
Child & Family WebGuide from Tufts University
Exploratorium's Web Picks
Librarians Internet Index -
Guardian Web Watch
Berit's Best Sites for Kids
Busy Educator's Guide to the Web
Netsurfer Digest
Surfing the Net With Kids
Parents Best Web Sites
BestHistorySites
Best of PhysicsWeb
Classroom Earth Best of the Web -

Take aways...

Buy links, but not just on web pages

Linking articles and training

The Case for Topically Irrelevant High Pagerank Links
Linking's Holy Grail: The Passively-Obtained Backlink 
Looking for Links In All The Wrong Places? 
The Yahoo Link That Can Make You A Star

Linking Analysis & Strategy Session
WardReport - Newsletter