Link Building Expert Eric WardExpert Link building services from link building expert Eric Ward
 

EricWard.com - Content Promotion and Natural Linking Strategies
Established in 1994, I create content marketing, promotion, publicity and linking strategies. I also offer consulting, training, backlink analysis and evaluation, linking blueprints, and outreach services. I publish a content strategies newsletter, and curate a web content promotion reading room with hundreds of my columns, videos, and presentations.

 
 

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Media coverage and bragging

Since my start on the web in 1994, I've been written about in over 150 books, magazines, newsletters, and been on T.V. and Radio shows. Here's a Google Book search with some examples. The services I created have also been used as examples in college courses on Internet marketing.  Some are included below.
 
June 2014
Guest on LINKARATI | The Backlink Show with Jon Ball: The Future of SEO and Link Building
December 2013
On Webmaster Radio's Digital Marketing Matters: Accountability: Playing to the Google Algorithm
 
May 2013
Linking Matters' Ken McGaffin interviews Eric Ward on 'Earned Links'
2013
Optimize :How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. by Lee Odden (pg.188)
May 2012
I'm featured and quoted in CIO Magazine's article 25 Link-Building Tips to Drive Traffic to Your Website
June 2011
Interviewed in Small Business Computing Magazine: Top 10 Small Business SEO Tips for Link Building, by James A Martin. 
2011
Third Edition - Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin is written for anyone who has a web site and has yet to embark on the time-consuming process of optimizing the site for search engines. Both authors are experienced SEOs, and the book reflects the systematic approach they've developed whenever working with a new client. Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web. 
2010
Social Media Metrics: How to Measure and Optimize Your Marketing Investment
By Jim Sterne
2010
Quoted extensively in the TechWorld magazine article:
The dark side of online marketing
2010
Guest on Daron Babin's SEO Rockstars along with Rich StokesArchive
2009
I am one of 25 people profiled in the book:
Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus (Hardcover)
by Michael Miller
Book Description
This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 interviews with today's top Internet marketers -- email marketers, web marketers, advertising executives, and the like.
2008
Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin is written for anyone who has a web site and has yet to embark on the time-consuming process of optimizing the site for search engines. Both authors are experienced SEOs, and the book reflects the systematic approach they've developed whenever working with a new client.
Refreshingly, this approach focuses not only on technical tactics, but also on the reasons why SEO is important beyond just achieving high rankings in search engine results—things like business goals, creating appealing marketing messages and designing human-usable web sites.
Fall 2007
Eric Ward Link Building Q/A with 
Detlev Johnson | Search Return
Summer 2007
Toronto Search Engine Strategies Conference Review
By John Alexander
"Highly interesting session..."

link building video
Spring 2007
WebProNews THE iNsidER link building video discussion with Eric Ward. In this link building video, WebProNews Managing Editor Mike McDonald connects with Eric Ward via webcam to discuss the finer points of link building today, what constitutes good link bait, and creating a good balance of organic and paid links.
Spring 2007
SEO Rockstars (Listen to the Podcast)
"The legendary Link Moses, Eric Ward talks to Greg Boser and Todd Friesen" 
Winter 2006
The eleventh edition of the Search Pulse has now been archived. We were able to discuss in detail about half of the topics I wanted. This week, we had on Eric Ward to discuss one of the most discussed topics of the week, a Google blog post on link building. 
Winter 2006
In Danny Sullivan's final post to SearchEngineWatch readers before heading to his new digs at Search Engine Land, Danny wrote...

“Information posted as part of my web development work in 1996 expanded and relaunched as Search Engine Watch on June 9, 1997. It rapidly drew more attention and traffic, in no small part due to Eric Ward's fantastic way of getting news around.”

 
Fall 2006
In an article titled "Make Links Work for You—Carefully", By Brian Quinton " in Multichannel Merchant, Brian writes...

“To some SEOs and Webmasters, there is no “wrong” way, of course; whatever brings people to your site and visibility to your page is worth trying. But search marketing consultant Eric Ward doesn’t agree. Ward specializes in consulting on link-building and link campaigns, and he says the pursuit of a quick ranking or traffic hit comes with the risk of a long, slow, painful penalty from the search engines if you get caught.”

 
Winter 2005
My URLwire service is recommended on page 237 of Peter Kent's book Search Engine Optimization for Dummies
Fall 2004
My services and site were included in Business 2.0's "Best Business Links on the Web"
Spring 2004
Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns
by Steve O'Keefe 

Here's what Steve said about me:
"There are only two services to which I can give unqualified recommendations. The first is NetPOST, Eric Ward's service at www.netpost.com. Eric is the master of Web site launches. He gets results because he's obsessive about it..."

Spring 2004
Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide
by Ralph F. Wilson 

My URLwire service was featured on page 244.

Spring 2003
The Publicity Handbook, New Edition: The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
by David R. Yale 

My URLwire service was featured in the "Services for Publicists" section on page 425
 

Summer/Fall 2002
Larry Chase wrote about my Netpost and URLwire services in both editions of his book "Essential Business Tactics for the Net".  Here's a quote from page 267.

"Eric Ward is the most respected in the field" 

Spring 2002
"WebMama" Barbara Coll covered my services in her WebMama's Journal Special Tools Issue (May 2002)
Here's what she said:
"Eric Ward's Link Building Services - Eric is the best at developing and executing a campaign to increase external links to a website. He also owns URLWIRE, a website announcement service, which I have used for clients."
Spring 2002
I was invited to contribute to the new book "The Most Effective Articles Of 71 of The World's Top Marketers"

This brand new ebook features a truly unique marketing resource. 71 of The World's Top Marketers have agreed to share the Most Effective Articles they ever wrote - and, in most cases, to comment on the background behind that effectiveness.  573 pages of ideas, tips and techniques.

Winter 2002
URLwire was featured in an article in marketingsherp'a ContentBiz newsletter.

Read the article here or if the original is still online it will be here.

Winter 2002
URLwire was featured in an article in the United Airlines Member magazine in January, 2002

Read the article here or if the original is still online it will be here.

I was invited to be one of the experts included in Promotion World's Expert Interviews section.  I'm thrilled to be included with legends like Danny Sullivan in this section.

Read the interview here or if the original is still online it will be here.

c/net's Builder.com site featured one of my how-to articles.
My URLwire service was featured in an article in the April 2001 SEARCHER Magazine.
In the November/December 2000 issue of Inc. magazine, there's an article by Jim Sterne that covers my company and approach in great detail.  I am honored that Jim said about me: "Ward's understanding of site publicity is unsurpassed... those who want the job done right by the best in the business flock to Ward and count themselves lucky that the maestro isn't booked into the next millennium".

Read the article here or if the original is still online you may be able to find it here.

April 2002
Entrepreneur Magazine wrote about my services in their article Making The List

Read the article here or if the original is still online you may be able to find it here.

In the August 2000 issue of BUSINESS2.0, I'm mentioned and quoted in an article by Glenn Fleishman about paid Yahoo listings. 

Read the article here or if the original is still online you may be able to find it here.

My services were recommended in an article in the new print and online magazine, BOB Interactive.

Read the article here or if the original is still online it will be here.

http://www.netpost.com/press/standard/
I was interviewed for this article in The Industry Standard: 

Getting the Right Spin: PR on the Net
The Internet has begun to change the art of public relations. If it cuts down on unsolicited phone calls, reporters will be forever grateful. By James Ledbetter and Bernhard Warner.

Read the article here or if the original is still online it will be here.

My services are discussed in the just released second edition of the book "101 Ways to Promote Your Web Site". The first edition of the book sold over 13,000 copies. The second edition, which has recently hit the shelves, is filled with the latest Internet Marketing tips, tools, techniques and resources as well as seven new chapters.    You can view my site's reference in Chapter 18 - Maximizing Media Relations on page 367.
I wrote the special center section for the book "Advertising on the Internet".  Thanks to Robbin Zeff and Brad Aronson
I was interviewed for this ABC (national) radio program on search engines, by Chris Stamper, who wrote "The War on Spamdexing". If the interview is gone you may be able to find it here.
ZD Internet magazine interviewed me for the article No Site Unseen, by Lori Piquet.
awards 95 logo
Many Web-years ago (1995), I received the Tenagra Award for Internet Marketing Excellence.Other winners of this award include names like Yahoo, Netscape, and FedEx. No other firm in the Internet awareness building business has won it except me, and I'm sort of proud that my small biz is now mentioned with the big boys from Netscape and Yahoo. 
I was the Technical Editor for Tom Vassos/Macmillan Publishing's Strategic Internet Marketing: "Proven strategies for successfully marketing your products and services"
Book Cover
In Steve O'Keefe's book: Publicity on the Internet, my services are the first he recommends, and he covers them extensively.
The New Internet Business Book
I was included in The New Internet Business Book by Jill and Matthew Ellsworth
Richard Seltzer includes me in his Internet WORLD magazine article, April, 1996. Pg.69: "HEADS UP - After you create your Web site, you need to let everyone know it's there."
Jim Sterne sings my praises, and I didn't even have to pay him, in his excellent book: World Wide Web Marketing:  "Integrating the Internet into Your Marketing Strategy" 
How to Grow Your Business on the Internet -Your Expanded and Updated Complete Guide to Making Money at the Speed of Light by Vince Emery 
NETrageous.com
If you want to know all the boring details of how I ended up in this business, read this interview from Netrageous Results magazine (Thanks to Jim and Audri Lanford)
The late Ivan Weltman from the esteemed TUDOGS said

"Eric is well know at conferences and in professional news groups for his consistent philosophy of 'Do It By Hand'. Every news release he sends out is individually written and addressed, geared to the needs of the journalist and his/her audience. It has paid off for Eric, for the fortunate few he accepts as clients, and for the journalists who rate Eric as one of their most important contacts".

 
Older press coverage, interviews, publications and places that have covered and recommended my services:
  • NetGuide Magazine, December, 1996. Pg.97: "Top Web Marketing Tips"
  • Al Bredenburg's book: The Small Business Guide to The Internet 
  • Interactive PR: "The Newsletter on New Media for Communications Professionals"
  • America Online, as an invited guest on the Internet "InBiz" show 
  • CIO's WEBMASTER magazine 
  • WEBster, the CyberSpace Surfer WebZine
  • Web Diamonds by Tom Vassos 
  • The Scout Report from InterNIC 
  • UK's largest print Internet magazine, Internet
  • Folio: / MediaCentral

 

EricWard.com home | Contact
 

EricWard.com ~  Knoxville, Tennessee USA ~ Phone (865) 637-2438 by appt.