Since my start on the web in 1994, my techniques have been written about in over 150 books, magazines, newsletters, and been on T.V. and radio shows. Here’s a Google Book search with some examples. The content and techniques I use have also been used as examples in college courses on Internet marketing, and included in University library Resource Guides.
Some examples are included below.
My collection of columns, tutorial videos, and interviews is included in the Rutgers University Library – “Electronic Commerce: SEO Resources” by Ka-Neng Au
I’m quoted in SEL article ” Evaluating Link Quality For SEO Campaigns” by Andrew Dennis
I was one of 23 online marketing professionals asked to contribute a chapter to the book Success Secrets of the Online Marketing Superstars. My chapter was titled “Let There Be Links: But What Kind?”
Quoted in the CIO magazine article “Top 25 DIY Tips for Better SEO”
Guest on LINKARATI | The Backlink Show with Jon Ball: The Future of SEO and Link Building
I’m featured in Chapter eight of of the book the Ultimate Guide to Optimizing Your Website, by John Rognerud.
I’m a guest on Webmaster Radio’s Digital Marketing Matters: Accountability: Playing to the Google Algorithm
Linking Matters’ Ken McGaffin interviews Eric Ward on ‘Earned Links‘
Optimize :How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. by Lee Odden (pg.188)
I’m featured and quoted in CIO Magazine‘s article 25 Link-Building Tips to Drive Traffic to Your Website
Interviewed in Small Business Computing Magazine: Top 10 Small Business SEO Tips for Link Building, by James A Martin.
Third Edition – Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin is written for anyone who has a web site and has yet to embark on the time-consuming process of optimizing the site for search engines. Both authors are experienced SEOs, and the book reflects the systematic approach they’ve developed whenever working with a new client. Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.
Social Media Metrics: How to Measure and Optimize Your Marketing Investment
By Jim Sterne
Quoted extensively in the TechWorld magazine article:
The dark side of online marketing
Guest on Daron Babin‘s SEO Rockstars along with Rich Stokes. Archive
I am one of 25 people profiled in the book:
Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus (Hardcover)
by Michael Miller
Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin is written for anyone who has a web site and has yet to embark on the time-consuming process of optimizing the site for search engines. Both authors are experienced SEOs, and the book reflects the systematic approach they’ve developed whenever working with a new client.
Eric Ward Link Building Q/A with
Detlev Johnson | Search Return
Toronto Search Engine Strategies Conference Review
By John Alexander
“Highly interesting session…”
WebProNews THE iNsidER link building video discussion with Eric Ward. In this link building video, WebProNews Managing Editor Mike McDonald connects with Eric Ward via webcam to discuss the finer points of link building today, what constitutes good link bait, and creating a good balance of organic and paid links.
The eleventh edition of the Search Pulse has now been archived. We were able to discuss in detail about half of the topics I wanted. This week, we had on Eric Ward to discuss one of the most discussed topics of the week, a Google blog post on link building.
Information posted as part of my web development work in 1996 expanded and relaunched as Search Engine Watch on June 9, 1997. It rapidly drew more attention and traffic, in no small part due to Eric Ward‘s fantastic way of getting news around.
In an article titled “Make Links Work for YouCarefully“, By Brian Quinton ” in Multichannel Merchant, Brian writes…
To some SEOs and Webmasters, there is no wrong way, of course; whatever brings people to your site and visibility to your page is worth trying. But search marketing consultant Eric Ward doesnt agree. Ward specializes in consulting on link-building and link campaigns, and he says the pursuit of a quick ranking or traffic hit comes with the risk of a long, slow, painful penalty from the search engines if you get caught.
My services and site were included in Business 2.0’s “Best Business Links on the Web”
Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns
by Steve O’Keefe
Here’s what Steve said about me:
“There are only two services to which I can give unqualified recommendations. The first is NetPOST, Eric Ward’s service at www.netpost.com. Eric is the master of Web site launches. He gets results because he’s obsessive about it…”
Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide
by Ralph F. Wilson
My URLwire service was featured on page 244.
The Publicity Handbook, New Edition: The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
by David R. Yale
Larry Chase wrote about my Netpost and URLwire services in both editions of his book “Essential Business Tactics for the Net”. Here’s a quote from page 267.
“Eric Ward is the most respected in the field”
“WebMama” Barbara Coll covered my services in her WebMama’s Journal Special Tools Issue (May 2002)
Here’s what she said:
“Eric Ward’s Link Building Services – Eric is the best at developing and executing a campaign to increase external links to a website. He also owns URLWIRE, a website announcement service, which I have used for clients.”
I was invited to contribute to the new book “The Most Effective Articles Of 71 of The World’s Top Marketers”
This brand new ebook features a truly unique marketing resource. 71 of The World’s Top Marketers have agreed to share the Most Effective Articles they ever wrote – and, in most cases, to comment on the background behind that effectiveness. 573 pages of ideas, tips and techniques.
URLwire was featured in an article in marketingsherp’a ContentBiz newsletter.
URLwire was featured in an article in the United Airlines Member magazine in January, 2002
I was invited to be one of the experts included in Promotion World’s Expert Interviews section. I’m thrilled to be included with legends like Danny Sullivan in this section.
c/net’s Builder.com site featured one of my how-to articles
My URLwire service was featured in an article in the April 2001 SEARCHER Magazine
In the November/December 2000 issue of Inc. magazine, there’s an article by Jim Sterne that covers my company and approach in great detail. I am honored that Jim said about me: “Ward’s understanding of site publicity is unsurpassed… those who want the job done right by the best in the business flock to Ward and count themselves lucky that the maestro isn’t booked into the next millennium”.
Entrepreneur Magazine wrote about my services in their article Making The List
In the August 2000 issue of BUSINESS2.0, I’m mentioned and quoted in an article by Glenn Fleishman about paid Yahoo listings.
My services were recommended in an article in the new print and online magazine, BOB Interactive.
I was interviewed for this article in The Industry Standard: Getting the Right Spin: PR on the Net
The Internet has begun to change the art of public relations. If it cuts down on unsolicited phone calls, reporters will be forever grateful. By James Ledbetter and Bernhard Warner.
My services are discussed in the just released second edition of the book “101 Ways to Promote Your Web Site”. The first edition of the book sold over 13,000 copies. The second edition, which has recently hit the shelves, is filled with the latest Internet Marketing tips, tools, techniques and resources as well as seven new chapters. You can view my site’s reference in Chapter 18 – Maximizing Media Relations on page 367.
I wrote the special center section for the book “Advertising on the Internet”. Thanks to Robbin Zeff and Brad Aronson
ZD Internet magazine interviewed me for the article No Site Unseen, by Lori Piquet.
Many Web-years ago (1995), I received the Tenagra Award for Internet Marketing Excellence.Other winners of this award include names like Yahoo, Netscape, and FedEx. No other firm in the Internet awareness building business has won it except me, and I’m sort of proud that my small biz is now mentioned with the big boys from Netscape and Yahoo.
I was the Technical Editor for Tom Vassos/Macmillan Publishing’s Strategic Internet Marketing: “Proven strategies for successfully marketing your products and services”
In Steve O’Keefe’s book: Publicity on the Internet, my services are the first he recommends, and he covers them extensively.
I was included in The New Internet Business Book by Jill and Matthew Ellsworth
Richard Seltzer includes me in his Internet WORLD magazine article, April, 1996. Pg.69: “HEADS UP – After you create your Web site, you need to let everyone know it’s there.”
Jim Sterne sings my praises, and I didn’t even have to pay him, in his excellent book: World Wide Web Marketing: “Integrating the Internet into Your Marketing Strategy”
How to Grow Your Business on the Internet -Your Expanded and Updated Complete Guide to Making Money at the Speed of Light by Vince Emery
If you want to know all the boring details of how I ended up in this business, read this interview from Netrageous Results magazine (Thanks to Jim and Audri Lanford)
The late Ivan Weltman from the esteemed TUDOGS said
“Eric is well know at conferences and in professional news groups for his consistent philosophy of ‘Do It By Hand’. Every news release he sends out is individually written and addressed, geared to the needs of the journalist and his/her audience. It has paid off for Eric, for the fortunate few he accepts as clients, and for the journalists who rate Eric as one of their most important contacts”.
- Older press coverage, interviews, publications and places that have covered and recommended my services:
- NetGuide Magazine, December, 1996. Pg.97: “Top Web Marketing Tips”
- Al Bredenburg’s book: The Small Business Guide to The Internet
- Interactive PR: “The Newsletter on New Media for Communications Professionals”
- America Online, as an invited guest on the Internet “InBiz” show
- CIO’s WEBMASTER magazine
- WEBster, the CyberSpace Surfer WebZine
- Web Diamonds by Tom Vassos
- The Scout Report from InterNIC
- UK’s largest print Internet magazine, Internet
- Folio: / MediaCentral