Below is a list of the linking
services and strategies I provide. I also offer highly specialized
related services I can't describe here on my site for obvious reasons.
1 - Live
Site Evaluation and 75 Minute Linking Strategy Call($500)
2 - Linking
Strategy Sessions (2) Including Proprietary Competitive Linking Analytics($2500)
3 - Link
Bait Tactics, Strategies, and Consulting ($2500)
4 - Custom
Content Promotion and Linking Plan Creation ($5000)
5 - Link
Building BootCamp. 100% Customized to Your Site ($7500)
6 - URLwire
Site Announcement Network ($495)
7 - LinkMoses
Private - Link Opportunity Alerts ($8 monthly subscription)
My expertise is and always has
been links. I started the Web's first
link building service almost two decades ago, and have spent my days
learning as much as I can about the many ways web content gets discovered,
publicized, and linked to. I can say with confidence that I understand
the nuances of online publicity and link development as well as anyone
in the world. I've created my own set of linking analytics tools.
All my services are 100% white hat, and always have been. That's
why Matt Cutt's of Google was willing to give me the quote you see at the
top of this page. I don't chase rank. Rank is earned,
quality content and quality links. All my services are designed to help
you earn trustworthy merit based inbound links to your high quality web
The services I choose to offer
are not designed to fool search engines. My services are designed to help
your site achieve a natural inbound link profile that is logical and genuine,
speeding the process that should happen naturally over time, but can't
due to the absurd amount of spammy tactics that do more harm than help.
Using the approach I've been
practicing and perfecting for years does have the residual effect of improved
search rank, but that's not the sole purpose of link building. It's simply
that the search engines reward a site for having trustworthy natural inbound
links with higher rankings.
Live Site Evaluation
and 75 Minute Linking Potentials Consulting Call
Fee is $500. You know
link building is important, but you don't know what (or who) to believe
or where to spend your time and money. Before you waste a dime, spend
a little money and time with me. It will save you far more in the
long run. Includes 75 minutes by phone with live via screen sharing,
one-on-one. I use my tools and do some backlink analysis while we talk.
You ask questions, I ask some back, I give answers, advice, and strategies.
I explain what I'd do if your site were mine, from a link building perspective,
based on my experience helping hundreds of sites over the years. I send
you an email summary of notes, ideas, recommendations, and advice we discussed.
more about and/or request the $500 Session
Analytics And Strategy Sessions
(includes at least two hours
Fee is $2500. We begin
with a phone call where I ask a series of pertinent questions about your
site and your competitors. I'll then use proprietary tools to conduct
an in-depth site analysis and competitive link audit. I'll use the
results to create two reports. I'll send the above reports to you via email,
and once you've had a chance to look them over, we then have another longer
phone call (90 minutes) where we discuss the findings and recommendations.
I purposely design this service so that you can take my reports and strategies
and implement them in house without having to hire me to do it. The
session isn't a hook to get you to buy more services from me.
more about and/or request the $2500 Linking Strategy Session here
NO LONGER AVAILABLE
Complete link building
& publicity campaign for new site
a brand new site that's never been launched, at a brand new URL. NetPOST
is the brand name for my content announcement and white hat linking campaigns
for new sites, launching for the first time. I've offered this service
since 1993. In a nutshell, I'll announce your web content to the most targeted,
logical and appropriate online venues
that will result in new inbound
links to your content, based on your content's subject matter, without
requiring a reciprocal link in return. Fees are project specific, meaning
I'll send you a custom proposal with exact cost.
Fees typically range
from $15,000 for a three month linking and announcement campaign up to
$50,000 for year round services. An in-depth description of the NetPOST
service can be read here.
Link Bait Strategies,
Consulting, and Linkbait Feasibility Analysis
I was involved with concepting
and promoting several of the most successful examples of content (aka link
bait) ever. Like Windows Media Player. Like The Weather Channel's
Weather on your Site, like AMCtv.com's Monsterfest, like Schering-Plough's
Hepatitis C Infocenter. That's high quality content and if you want to
call it linkbait, fine. More recently I helped publicize the new
Children's Hospital Boston Virtual Stem Cell Laboratory. So let me
use my experience to perform a link bait audit to determine what role link
baiting ought to play in your online marketing strategy. I'll concept
with you what your linkbait could/should be. Learn
Promotion and Linking Plan Creation
Fee is $5000. You have
a site and are comfortable doing the work, you just need some direction.
The Content Publicity Strategic Plan is the most complete online awareness
building plan for your web content that can be done. I know this to be
true because I've been doing them and perfecting them for eleven years,
for content from sites including Discovery.com, PBS.org, AMCtv.com, Weather.com,
Travel Channel, Law.com, WarnerBros, Paramount, Yahoo (yes, Yahoo) and
hundreds of others over the years. Part linking and part public relations,
the Content Publicity Strategic Plan picks up where link building ultimately
fails. I research, identify, evaluate, and create for you a private and
100% custom list of subject specific and topically relevant online venues
that can be contacted to generate awareness, links to, and publicity for
your content/site. From vertical engines and portals to the niche-iest
blogs and discussion lists, I'll create a linking roadmap with hundreds
of target sites you can pursue for publicity and links.
Ecommerce site link
an ecommerce site already, but have never really conducted a focused in-depth
linking campaign for it. You have several competitors with web sites,
and feel you could be better linked than you are, and you want to maximize
links the right way without antagonizing the engines.
Coaching and training
Happy to. Training is
my favorite activity.
more about my coaching and training services here.
Link Building Boot Camp
link building and training service, where I teach you one on one the process
I use. We have meetings by phone each week for a period of one to two months.
more about my Link
Building Boot Camp.
URLwire Site Announcement
Fee is $495. URLwire
is a web site announcement network I started back in the early nineties
as a way to help Jeff Bezos announce the debut of Amazon.com. I created
URLwire because mass wire services like PR Newswire or PRWeb do not and
cannot reach the key online contacts who specifically write about, review,
and link to new web content. I know this is so because I also happen write
about and review web sites for several publications and the DMOZ directory.
I originally created URLwire for people like Yahoo Picks of the Day/Week,
Forbes Best of The Web, USA Today Web Hot Sites, The Scout Report, and
thousands of other publications, blogs, and curators that need to know
about new web sites.
more about the URLwire News Network at URLwire.com.
CURRENTLY NOT AVAILABLE
RSS feed awareness
and link building
feeds and/or podcasts, but nobody knows about them. I offer services to
make sure your feeds are seeded into the most potent feed engines and directories,
as well as announced to the key people that follow such things.
vary. Learn more about FeedSeed
10-20 private email posts sent
to you each month containing high value link opportunities you can pursue
immediately. I don't mean crappy directories or paid blog posts.
Those are meaningless. I identify the best linking opportunities across
a variety of verticals, and I send them to you with instructions and tips
all month long. There is no other service like this in the world. The fee
is $8 per month, payable via PayPal subscription. You can sign up or cancel
more about LinkMoses Private
to Reach Me.
Eric on Twitter
Ultimate Guide To Link Building
Eric Ward and Garrett French
and Barnes & Noble
who want the job done right by the best in the business flock to Eric Ward
and count themselves lucky that the maestro isn't booked into the next
— Jim Sterne,
is a promotion and link building guru with contacts that would make
the New York Times envious
can personally testify that working with Eric is exceptional. He sets a
very high standard and you can tell he truly enjoys his work
— Lee Odden,
Ward is THE authority on links
eric - i will create a category for web promotion and place you in
yang, yahoo, Dec,
1994 - read the full email
offered incredibly effective link building services and that was instrumental
in making ArtNexus.com the leading Latin
American art magazine. He is the most effective link builder on the
planet. I'd recommend him strongly to anyone who has an important story
to tell online”