Eric follows the right link building approach. He's interested in links that are given based on merit,
and those are the links that stand the test of time —Matt Cutts, Google
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ew-sesew.jpgLink building services from link building expert Eric Ward
EricWard.com - Etiologic Content Linking Strategies (Est 1994)
Experienced link building training. Ethical, effective link building services
Credible link building strategy and counsel. Link Building Best Practices via 190+ Link building articles, webcasts, and presentations over 15 years.

“Eric Ward is THE authority on links” — Danny Sullivan, SearchEngineLand
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What is an Etiologic Content Linking Strategy?

An Etiologic content linking strategy is...
An etiologic approach to link building looks at the citation potential for content, and most importantly, speeds the process of attracting the most germane and trustworthy citations, aka links. This approach works only for meritorious content. Etiologic linking is about content integrity, merit, worth, cause, and effect.

An Etiologic content linking strategy is not...
An etiologic content linking strategy does not use fake, engineered, automated or mass tactics that anyone can implement for any site.

Is an etiologic approach to link building and content publicity effective? 
Yes, but don't take my word for it, read below, then see for yourself.

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Eric follows the right link building approach. He's interested in links that are given based on merit,and those are the links that stand the test of time”
—Matt Cutts, Google

 

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