Eric founded the Web's first link building and web promotion services, called NetPOST and URLwire, in 1994. Today Eric offers those services as well as training and private consulting to help companies learn how to generate links, publicity and online buzz for their Web content. Eric has developed content linking strategies for PBS.org, WarnerBros, The Discovery Channel, National Geographic, The New York Times, TVGuide.com, and Weather.com. Eric won the 1995 Tenagra Award For Internet Marketing Excellence, and in 1997 was named one of the Web's 100 most influential people by Websight magazine. Eric also writes the LinkWeek column for search industry news site SearchEngineLand.com, and has written for Web Marketing Today, ClickZ, MarketingProfs, and Ad Age Magazine.  Depending on the weather, Eric resides in Knoxville, Tennessee or Seagrove Beach Florida. 

More than you probably want to know about Eric
Before the first graphical Web browser was invented, I spent my twenties working for print and broadcast companies in marketing, advertising, and public relations. I hated every minute of it.  I was a Regional Marketing Director for Whittle Communications, where I worked on Special Reports, a TV program hosted by Good Morning America's Joan Lunden. When Whittle Communications went bye-bye, I had the first of many mid-life crisis', and decided to change my life direction. On a hunch, I started taking evening school classes at U.T. Knoxville, where I learned about the Internet for the first time. Back then the Internet was Gopher, WAIS, USENET, and for the adventurous, Lynx. I didn't own my first PC until 1991, but when the Internet bug bit me, I was hooked. I've been online for hours almost daily ever since, learning and absorbing everything I could about it.  I transformed from sales guy into Total Net Geek, and I loved it. I remember then grad student Mark Andreesen's first distribution of Mosaic 1.0, (Netscape's Great Grandmother), and I was online the day Jerry Yang and David Filo first turned Yahoo loose. Akebono anyone?  Back then Jerry used to help me create new Yahoo categories. 

I emerged from my grad school experiment with an odd set of skills perfectly timed for the suddenly emerging Internet marketing field. A marketing and P.R. background and an obsession and deep understanding of the nuances of the new medium that was the Internet.  My area of greatest expertise is in helping new web content to find its natural audience. 

My NetPOST service was the Internet's first Web site awareness building service (here's your proof), and I now work with FORTUNE 500 clients in the US and abroad. I am also invited to speak at several conferences each year, including Web marketing, advertising, and Search Marketing conferences. I write or have written columns for ClickZ and Ad Age Magazine's NetMarketing (print and online), and was the technical editor for a book published by MacMillan called Strategic Internet Marketing. 

Previous Work
Time Inc. / Whittle Communications
The University of Tennessee