Thanks for the great work on our launch, Eric. Your efforts and report were excellent
Jeff Bezos, Amazon.com
OK, so I know I’ve used the above testimonial forever, but wouldn’t you?
At this point in my online career, having worked with over 1,000 web sites, it seems like overkill to list client testimonials. You can also easily find evidence of my work on the web going back two decades. By now you know I handled the original promotion of Amazon.com. Since then have been involved in hundreds of online publicity and linking projects/campaigns, for everyone from Weather.com to Law.com to PBS.org to Microsoft.com, plus hundreds of small sites that aren’t as famous as the above but are famous within their niche, where they need to be. Sites like jewishgiftplace.com, which is doing quite well.
But I’m also a realist. Not all my projects were as successful as I wanted them to be. Nobody’s perfect and life goes on. In lieu of a full client list, below are a few testimonials that capture what it is I do.
First, here’s my favorite testimonial of all.
We have two sites that serve a very narrow hobbyist niche. The equipment and gear sales can be very lucrative. Eric showed us techniques where we focused less on chasing Google search rank and more on outreach and relationship building with others in our industry niche. Sites and people and places and events, many of which we’d never heard of. He told us that if we devoted our energies to developing relationships, the links would come later and we’d end up with a better reputation in our industry, and likely end up with higher Google rankings purely as a side effect. And that is EXACTLY what happened. We’d been spending over $15k a month on PPC. We spent just $3,000 total with Eric, and he’s saved us over $100k in PPC so far. And the only reason I’m giving Eric this testimonial is because he promised me he will not mention or link to our site, because I don’t want my competitors knowing what I know.
I originally hired Eric Ward to help me increase the traffic for a high end gourmet food product and content site back in 2005. We used his target site analysis to try and acquire qualified links and were blown away by the results. Our site is a Google powerhouse and ranks in the top 10 for over 300 different search terms including some ultra-competitive terms. Since then, I have hired Eric to help me with 2 additional sites and one of them is already seeing results in a highly competitive category. If you are willing to roll up your sleeves and put some effort, Eric’s approach and services will help you avoid wasting your time. I highly recommend his service and will surely use it again in the future.
For over ten years, when we’ve needed our sites announced to the right people and linked by the right places, Eric Ward is who we call
PBS.org | WGBH | WNET
Eric offered incredibly effective advice and services that were instrumental in making ArtNexus.com the leading Latin American art magazine. He is the most effective link-builder on the planet. I’d recommend him strongly to anyone who has an important story to tell online
This weekend AOL featured AMA Physician Select as Best of the Web and visits are going through the roof. My boss, the CIO, is very happy and, needless to say, so am I! We definitely want to discuss other awareness building activities and continue to work with you because you get results. Thanks a million
American Medical Association
Eric, traffic on the Dole 5-A-Day site zoomed after your work, and the ancillary press coverage was fantastic
BIG Inc. | Dole 5 A Day
Thanks for your analysis of our link opportunities for our main site and related sub-brands. Your in-depth report, was in itself, more than worth the price of admission. I have to admit, we thought we knew a lot about ‘linking’, but your insights proved that we did not and I now know why Danny Sullivan recommended you to us above all the rest of the ‘linking’ experts out there. And thank you for spending extra time with us. That was very much appreciated
A few quotes from industry professionals
Eric follows the right link building approach. He’s interested in links that are given based on merit, and those are the links that stand the test of time
Matt Cutts, Google
One of the web’s original link builders, Eric prides himself on working with only the best content – if your content is top notch and serves a greater cause than simply business, Eric is a promotion and link building guru with contacts that would make the New York Times envious
Rand Fishkin – seomoz
Eric Ward is THE authority on links
Danny Sullivan, SearchEngineLand
Eric is the wise owl of link building. Seek his advice
Disa Johnson, @airdisa