There have been thousands of books written about online marketing. Our’s continues to rank in Amazon’s Top 35 all time. The Ultimate Guide To Link Building from Entrepreneur Press is now in its 3rd printing.

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Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website 
By Eric Ward and Garret French
Published by Entrepreneur Press.

Available through…

amazoncom2barnes-noble   appleibook googleplay

Learn How To:

  • Increase and improve your link prospecting
  • Reach out to people to build links without begging
  • Analyze linkworthy content in your industry and learn from it
  • Identify your industry’s key influencers and build rapport with them
  • Strengthen relationships to protect your hard-earned links from competitors


Essential reading for anyone looking to work for me in the Link Development arena. My own staff included. – Dixon Jones Founder of Receptional, UK-based internet marketing consultants

Practical. Professional. Probably your last link book bought, ever. –Ruud Hein, Toronto SEO with Search Engine People

If you are at all serious about link building, this book is a must have for your library. Designed to be a true link building guide, it provides a step-by-step approach in a unique, organized manner. I just loved the ‘preciprocation’ concept, I think you will too. – Arnie Kuenn, Founder and President of Vertical Measures Link Building Company

Bonus Content – 100 Hand Picked Link Building Resources

Below, book authors Eric Ward and Garrett French have curated a link collection of 100+ link building related resources, tools, news and more. This page is not intended to be all-inclusive, but rather to showcase a variety of high caliber linking resources available on the web. Know of one we should consider? Contact us. And for monthly linking strategy advice, subscribe to Eric’s newsletter LinkMoses Private.

Recently Added Link Building Resources

The Advanced Guide to Link Building (link building section) (link building section) (link building section) (link building section) (link building section)

Link Building Blogs

Link Building Strategies

Link Building Strategies – The Complete List
SEOTheory Premium
Link Building Strategies: 2013 Edition (slideshare)
131 (Legitimate) Link Building Strategies
LinkMoses Private

Linking Data Tools

From The Engines

Google Webmaster Tools
Bing Webmaster Central
Yandex Webmaster

Link Builders on Twitter

Link Building Tweets

Link Builders on Google+

Linking Process Mgt
Microsoft Excel for SEOs


Local Link/Citation Growth

Guest Blogging

Free Link Analysis Tools

Screamingfrog SEO Spider Tool
Xenu Link Sleuth (still useful after all these years)

Extensions and Add-Ons: Firefox

Extensions and Add-Ons: Chrome

Linking Training Courses

Interviews, Experts, and Compilations

Link Building Writers (Michael Martinez)  (Adam Audette)

Other Linking Tools Roundups

Reviews for The Ultimate Guide to Link Building Book

This book really is excellent. Eric gets away from the approach of so many who just try to exploit tips and tricks that have short term focus only. The Ultimate Guide to Link Building gives a rock solid basis of how to build a long-term high authority foundation of links. I am a subscriber to his Link Moses private email, and without question he is one of the few who really have “been there” and “done that” at the highest levels. He breaks down what works and doesn’t, and more importantly why.
-Brian Mayo


Eric’s book dispels all the myths about link building and will teach you how to do it the right way! This is hands down the best book that I have found on link building. It gives you step by step instructions and tools to help you find and acquire the best links for your business.

-Nathan K. Smith,

I’ve designed and marketed websites professionally since 2001, and for me Eric Ward has been on my radar as a world link building authority for most of that time, but he’s been an authority for a lot longer. Along with Garrett French this is a great match up. This book has got something in it for everyone, from the beginner to the expert. Yes, there’s loads of free information written on the web about link building every day, but the opportunity to have all the very best link building advice available in one book shouldn’t be missed.

-Mark Reynolds, Owner & Founder – Blazen Web Marketing

As a subscriber to Eric Ward’s private link building forum, his expertise in the field of link building made purchasing the book a given. I’ve been with the Kindle version of the book for a couple of weeks now, and can I say it takes Eric’s authority on the topic to another level. The book is concise and clear, yet goes into a great deal of detail on aspects of link building I haven’t seen covered anywhere before. I found myself reading back over chapters two or three times to make sure I’m not missing anything. If you have an interest in the field of SEO and in particular link building, you must have this book. Its an authoritative reference you’ll find yourself going back to over and over again. You wont find a better SEO related book anywhere!

– David Metcalf,  BirdBrain Logic

Eric Ward and Garrett Ward have decades of experience helping clients improve their businesses. And in the Ultimate Guide to Link Building, they have distilled this experience into lessons that anyone can follow. The work they prescribe is tedious, but the rewards for doing things the right way will be well worth your trouble. If you are interested in creating an authoritative website with high quality, link worthy content, this book is the perfect guide.

-Tim S Huntley, An Entrepreneurial Life

Eric really tells you step by step how to build long lasting links. The book is a must not only for newcomers but also for seasoned link builders, especially after the arrival of Panda and Penguin updates. His approach is natural and logical, in that every tip he gives makes a lot of sense.

– Stefano Sandano, PC Dcotor New York

I am always looking for ways make sense of large data structures. I have finally found a resource book that fits my thinking, lays open the world of content and links in a fascinating manner and has planted seeds in my business model for literally years of future research, exploration, study and growth. Thank you Eric and Garrett for putting into writing the definitive word on the underlying structure of the Internet.

– Joe Hayden, Joe Hayden Real Estate

This is the bible on link building. If you want to know how to market your website on the Internet, you should check out this book. What I love the most about this book is that it doesn’t just focus on linking but forming relationships with businesses in your industry. The books walks you through a number of different techniques to locate link prospects. It starts out with the basics and every chapter builds on previous chapters. I find myself constantly referring to Chapter 8 which is entitled “Link Prospecting.”

– Randall Joseph, ToyBuzz

What I like about Eric as he states in the beginning of this book is that link building starts with great content and is a natural progression from it. The book and Eric’s information has made me re-think my whole outlook on SEO. Looking forward to creating valuable content with my sites and using Eric’s link building tips to build them up.

– Davin Paul,

I have been following Eric Ward now for about a year now and he gives excellent link building advice. This book is full of useful advice that is easy to follow for beginners but is also really useful for SEO professionals. I would say it is a definate read for anyone wanting to build backlinks to their website in a correct and white hat manner.

– John Hinds,

As a member of Link Moses Private Newsletters I’ve been looking forward to the release of this book since we heard it was due to be printed.

It’s the level of detail and processes within the book that helps me to understand how to deliver ethical SEO for clients when conducting link building / content linking campaigns. It’s my go-to guide everyday, I’d be lost without it!
– Farky Rafiq,

Taking this holistic approach to link building plus all of the ingenius methods that Eric Ward and Garrett French cover is well worth the price of the book. This really isn’t a book but more of a manual – one to be highlighted, marked up, dog eared and within arms reach if you are serious about link building.

– Chris Gregory, DAGMAR Marketing

The Ultimate Guide to Link Building does a wonderful job reducing the daunting job of link building into a set of smaller, identifiable tasks. You familiarize yourself with each task, make appropriate annotations throughout the book, and simply follow the instructions, advancing from one task to the next. This highly structured approach makes the book equally useful to an accomplished SEO professional, to a webmaster in charge of maintaining client’s website, or a to a small business owner trying to establish a simple web presence.

-Michael Dorf,

Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking

By Eric Ward and Garret French (Entrepreneur Press Ultimate Series)

Order The Book Now Via

amazoncom2barnes-noble   appleibook googleplay

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