President, EricWard.com
Publisher, LinkMoses Private
Publisher, www.URLwire.com
Chief Link Evangelist, www.AdGooroo.com

Linking strategist and content publicist Eric Ward founded the Web's very first online promotion services, called NetPOST and URLwire, in 1994.  Eric then helped Jeff Bezos announce Amazon.com's launch, and subsequently won the 1995 Tenagra Award For Internet Marketing Excellence, which was the industry's "Oscar" back then. Since then Eric and his methods have been written about in hundreds of publications and been featured in college courses about online marketing. 

Eric was one of 25 people profiled in Online Marketing Heroes, a book from Wiley & Sons, Inc. Written by Michael Miller.

Today, Eric has three missions. 

First, he publishes LinkMoses Private. LinkMoses Private consists of 10-15 posts sent every month to private subscribers. The posts contaion high quality Link Opportunity Alerts (LOA's), linking strategies, tactics and case studies based on my client work over the past 17 years.

Second, Eric offers experienced link building training, ethical and effective link building services, credible link building strategy and counsel. He's written posts on Link Building Best Practices and provides 200+ public/free strategic Link building articles, webcasts, and presentations.

Third, Eric serves as the current Chief Link Evangelist at search intelligence firm AdGooroo, where he continues to develop Link Insight. 

A vehement "white hatter", Eric developed and executed content publicity and linking strategies for PBS.org, WarnerBros, The Discovery Channel, National Geographic, The New York Times, TVGuide.com, Paramount, and Weather.com. In 1997 Eric was named one of the Web's 100 most influential people by Websight magazine. 

Eric also writes the LinkWeek column for search industry news site SearchEngineLand.com and contributes to SearchEngineWatch, and is a featured contributer to the .  Over the years Eric has written for Web Marketing Today, ClickZ, MarketingProfs, and print magazines Search Marketing Standard and Ad Age.  Eric resides in Knoxville, Tennessee and Seagrove Beach, Florida. 

More than you probably want to know about Eric
Before the first graphical Web browser was invented, I spent my twenties working for print and broadcast companies in marketing, advertising, and public relations. I hated every minute of it.  I was a Marketing Director for Whittle Communications, where I worked on Special Reports. When Whittle Communications died it's slow painful death, I had the first of my now annual mid-life crisis', and decided I had to change my life direction so I wouldn't spend the rest of it selling ad space. 

In early 1992, I started taking evening school Graduate courses at U.T. Knoxville, where I learned about the Internet for the first time. Back then the Internet was Gopher, WAIS, USENET, and for the adventurous, Lynx. I was hooked. I've been online for hours almost daily ever since, learning and absorbing everything I can about it.  I transformed myself from disinterested sales guy into really interested netgeek, and I loved it. I remember then grad student Mark Andreesen's first distribution of Mosaic 1.0, (Netscape's Great Grandmother), and I was online the day Jerry Yang and David Filo first turned Yahoo loose. Akebono anyone?  Back then Jerry used to help me create new Yahoo categories. 

I emerged from my grad school period with an odd set of skills perfectly timed for the blossoming Web. A marketing and P.R. background and an obsession and understanding of the nuances of a brand new medium. Today, as then, my area of greatest expertise is in helping new web content to find its natural audience, and vice versa. 

My NetPOST service (launched in 1994) was the Internet's first Web site awareness building service, and I now work with FORTUNE 500 clients (though I prefer smaller sites) in the US and abroad. 

I am invited to speak at several conferences each year, including Web marketing, advertising, and Search Marketing conferences.  Here's a session from one of my first conference gig's, back in 1998. 

Lastly, I was one of the 25 people profiled in the book Online Marketing Heroes (see cover above on right), from Wiley and Sons.

On the home front, my wife Melissa and I have three children (two boys and a girl), assorted animals, and a mountain of old plastic toys in my office getting larger by the day.

Previous Work
The University of Tennessee (Research Associate)
Oak Ridge National Lab (Information Specialist)
Time Inc. / Whittle Communications (Marketing Director)
Various print magazines and directories (Sales and Public Relations)
OMNI International Hotels (Event management)

Contact me
 

I've teamed with Search Intelligence firm AdGooroo to create Link Insight, a link building quality control tool

“Those who want the job done right by the best in the business flock to Eric Ward and count themselves lucky that the maestro isn't booked into the next millennium”
— Jim Sterne, Inc. magazine

“Eric Ward is THE authority on links” 
— Danny Sullivan, SearchEngineLand