Natural linking strategist and content publicist Eric Ward founded the Web’s very first online promotion services, called NetPOST and URLwire, in 1994. Eric then helped Jeff Bezos announce Amazon.com’s launch, and subsequently won the 1995 Tenagra Award For Internet Marketing Excellence, which was the industry’s “Oscar” back then. Since then Eric and his methods have been written about in hundreds of publications and been featured in college courses about online marketing.
A vehement “white hatter”, Eric developed and executed content publicity and linking strategies for PBS.org, WarnerBros, The Discovery Channel, National Geographic, The New York Times, TVGuide.com, Paramount, and Weather.com.
In 1997 Eric was named one of the Web’s 100 most influential people by Websight magazine. In 2008 Eric was one of 25 people profiled in Online Marketing Heroes, a book from Wiley & Sons, Inc., written by Michael Miller, and in 2013 Eric authored the book The Ultimate Guide to Link Building for Entrepreneur Press.
Today, Eric has two missions.
First, he publishes LinkMoses Private. LinkMoses Private is a newsletter sent several times every month to private subscribers. The newsletter contains high quality Link Opportunity Alerts (LOA’s), linking strategies, tactics and case studies based on his client work over the past 18+ years.
Second, Eric offers experienced link building training, ethical and effective link building services, credible link building strategy and counsel. He’s written posts on Link Building Best Practices and provides 250+ public/free strategic Link building articles, webcasts, and presentations.
Eric also writes the LinkWeek column for search industry news site SearchEngineLand.com and contributes to SearchEngineWatch. Over the years Eric has written for Web Marketing Today, ClickZ, MarketingProfs, and print magazines Search Marketing Standard and Ad Age.
Eric resides in Knoxville, Tennessee.
And now for the real backstory…
Before the first graphical Web browser was invented, I spent my twenties working for print and broadcast companies in marketing, advertising, and public relations. I hated every minute of it. I was a Marketing Director for Whittle Communications, where I worked on Special Reports. When Whittle Communications died its slow painful death, I had the first of my now bi-annual mid-life crisis’, and decided I had to change my life’s direction so I wouldn’t spend the rest of it selling advertising.
In early 1992, I started taking evening school Graduate courses at U.T. Knoxville, where I learned about the Internet for the first time. Back then the Internet was Gopher, WAIS, USENET, ListServs, and for the adventurous, Lynx. I was hooked. I’ve been online ever since, learning and absorbing everything I can. I transformed myself from gregarious but disinterested sales guy into introverted netgeek, and I loved it. I remember then grad student Mark Andreesen’s first distribution of Mosaic 1.0, (Netscape’s Great Grandmother), and I was online the day Jerry Yang and David Filo first turned Yahoo loose. Akebono anyone? Back then Jerry helped me create a new Yahoo category.
I emerged from my grad school period with an odd set of skills perfectly timed for the blossoming Web. A marketing and P.R. background and an obsession and understanding of the nuances of a brand new medium. Then, through a private online marketing discussion list, somehow I met Jeff Bezos, who told me he had this idea for an online bookstore, and he asked if I would help him promote its launch. I said yes.
And that changed everything.
Today, as then, my area of greatest expertise is in helping new web content to find its natural audience, and vice versa. My old NetPOST service (launched in 1994) was the Internet’s first Web site awareness building service, and I now work with FORTUNE 500 clients (though I prefer smaller sites) in the US and abroad.
I am invited to speak at several conferences each year, including Web marketing, advertising, and Search Marketing conferences. Here’s a session from one of my first conference gigs, way back in 1998.
On the home front, my wife Melissa and I have three children (two boys and a girl), assorted animals, and a growing mountain of broken toys in my office.
The University of Tennessee (Research Associate)
Oak Ridge National Lab (Information Specialist)
Time Inc. / Whittle Communications (Marketing Director)
Various print magazines and directories (Advertising sales and Public Relations)
OMNI International Hotels (Event management)