Eric follows the right link building approach. He's interested in links that are given based on merit, 
and those are the links that stand the test of time —Matt Cutts, Google
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Link Building Webcast

By Eric Ward, September 16, 2010

Update:  The live link building webcast was held on September 16, 2010, and an archived version is available for viewing at http://searchmarketingnow.com/links-link-building-and-public-relations-6318.

About the webcast: Search Marketing Now's Chris Sherman and I presented Links, Link-Building and Public Relations, a webcast sponsored by Vocus/PRWeb and by Search Marketing Expo – SMX East. 

Here's what was covered in the webcast...

Link-building is a key component of a successful online public relations strategy. Do it well and your website or content will rank high in the search engine results. Do it poorly and you may never be found.

Links and link optimization matter more than ever, and to understand the ‘how’ and ‘why,’ it’s also important to understand how search engine optimization (SEO) and social media impact link-building campaigns.

In this webcast, linking strategies expert Eric Ward will discuss the role that public relations professionals should play in overall company linking strategies, and what you need to know about linking in order to run a successful online public relations campaign.

Find out why some links can have a dramatic effect on direct traffic or organic search results, while others may have not impact at all.

Key topics of discussion will include:

* Link popularity defined for public relations
* Best practices for building quality links
* What should a press release look like in 2010?
* Purposeful Social Linking Tips

Link well my friend, 

Eric
 

About the Author
Eric Ward - Contact: Via form | Via Email
President, EricWard.com
Chief Link Evangelist, AdGooroo.com, co-creator, Link Insight

Eric Ward is recognized as the web's foremost expert on content linking strategies. Involved in online marketing since 1993, Eric founded the first Web-based public relations and web promotion services, called NetPOST and URLwire, in 1994. Eric's company was hired by Jeff Bezos to be the online publicist for Amazon.com Books debut. Today, Eric helps companies create and execute linking strategies to increase awareness of their Web content. He also teaches others his techniques. In addition, Eric is the Chief Link Evangelist for AdGooroo, where he helped create Link Insight, a link building quality control tool.  Eric writes the LinkWeek column for industry news site SearchEngineLand.com, and has written for Web Marketing Today, ClickZ, MarketingProfs, and Ad Age Magazine. Eric is a highly rated speaker at web industry conferences. Eric's clients include PBS.org, WarnerBros, The Discovery Channel, National Geographic, The New York Times, TVGuide.com, and Weather.com.  In 2009 Eric was one of the 25 people profiled in the book Online Marketing Heroes from Wiley and Sons. Eric resides in Florida with wife Melissa, three children, two cats, and at least one fish.

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