Monday, September 15, 2008

LBBP - The Weekly Delete - Avis Edition

You would think the fine folks at AVIS would know better. Once upon a time Avis used the tagline "We Try Harder" in their TV ads. I wish that ethos carried over to their online marketing efforts. The below link request from AVIS's SEM firm is truly insulting. It's a great example of the Lying Link Building Liar approach (Apologies to Al Franken). Why? First, within the first 25 words they lie. After a dehumanizing greeting, the parade of lies starts with I have visited your website. No, No you haven't. Nobody could visit my site, see my picture, see my name appearing 10 times before the scroll, see that my site has nothing to do with Israel, or rental cars, or travel, and then think they could reach me via an email address with the word webmaster in it. That is, unless they never looked at my site in the first place.

You are a liar. Lie lie lie, you good-intentioned but nonetheless lying liar.


The kicker is after all that, they then write
Competitive compensation is offered. Nice. So here's what this email tells us about Avis: They are willing to buy a link on a site that they have not even seen, have no idea what the subject matter of that site it is about, and are so eager and willing to do so they will offer top dollar to whoever runs the site, which again, they have no idea who is.

All this, and we haven't even touched on the comically-long-and-strategically-kiss-of-death URL they are seeking links for in the first place.

Below is the full email, and I close with DELETE.
__________________________________
-------- Original Message --------
Subject: Placing our link in your website
Date: Sun, 14 Sep 2008 23:38:44 +0300
From:
Reply-To: lxxxxx@xxxxxxxxxxractive.com
To: xxxxxxxxxxxxxxxxxx

Dear Webmaster,

My name is Xxxxx and I am a member of online marketing team who handles Avis Israel.
I have visited your website and would like you to consider placing our link in your website. We are open for other options as well.If you would like to take a look at our website please do so and let us know what you think.


http://avis.co.il/avis/site/local/avis/english/Israexxxxxxxxxxxx.jsp?

Competitive compensation is offered. An answer would be greatly appreciated. Please feel free to contact me with any questions.

Best Regards,

Lxxxx

Avis online marketing team

Lxxxx@xxxxxxxxxractive.com
-------------------------------------------------------------------------------


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About The Link Building Best Practices Q and A
The Link Building Best Practices Q and A is provided free by Eric Ward. For sites with high value content, I offer several fee-based strategic linking services on a project basis.

Thursday, August 14, 2008

LBBP - The Weekly Delete - Back with a Vengeance

After nearly a month away from the blog, I'm not necessarily back to where I want to be, but it's time to be done with the pity party, kids gotta eat, mortgage(s)(s)(s) gotta get paid. First, thanks to you all for the many kind words, plus the excellent link building questions. I will answer them one by one starting tomorrow, but for today, I begin a new feature here at the Link Building Best Practices blog, called the LBBP Weekly Delete.

The Weekly Delete will feature a real link request email that I received in my own inbox, which in and of itself is just idiotic, but I get them every day. Some are priceless. This one, pasted below for your pleasure, w
ith exact formatting intact, is so bad it hurts. The saddest part of this to me is that someone somewhere was able to be convinced that this approach was worth paying for. It isn't.

Have a look and tell me, if you could give the very eager but misguided Rakesh one (and only one) piece of advice, what would it be?

__________________________________
------ Original Message --------
Subject: Regarding Link Exchange With SITE-XYZ.com
Date: Thu, 14 Aug 2008 15:23:33 +0530
From: Rakesh

To: eric@ericward.com


Dear Web Master,

We are in process of link building of our site to increase its relevancy and traffic with the top SEO Company’s. I am sending you the request for becoming link partner.

As you can see my site ranks highly in Google with many keywords.

Title: Link Building India
URL: URL removed to spare them the indignity

Description: offers Professional link building services and link popularity building solutions. We offer reciprocal and non-reciprocal (one way) link building services, delivering high (PR) page rank and relevant links.

I will place your link here:-

URL removed to spare them the indignity  (2 PR)
URL removed
(2 PR)
URL removed
(2 PR)
URL removed
(1 PR)
URL removed
(1 PR)
URL removed
(1 PR)
URL removed (1 PR)
URL removed
(At any category)
URL removed
any category)

Send your text link details to be added on my site, your link will be added immediately.

I will welcome any hearing from your side.

Regards,

Name removed to spare Rakesh the indignity
__________________________________



NOTE: To ask a link building related question, click the Comments link below, or the Post a Comment link at the bottom of any individual post.

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About The Link Building Best Practices Q and A
The Link Building Best Practices Q and A is provided free by Eric Ward. For sites with high value content, I offer several fee-based strategic linking services on a project basis.