Tuesday, March 31, 2009

How Twitter Can Impact Link Building

Live now over at SearchEngineLand is this week's Link Week column:

Twitter: Incredibly Valuable Or Utterly Useless As A Link Building Tool?

Before you start your attack, yes, I know people are saying Twitter has already jumped the shark and become nothing more than a popularity contest. In some instances I agree it is, but from a merit based link building perspective, forget the Twitter masses.

Twitter is not just about Shaq and his 490,000 followers, clicking like sheep whatever URL the big guy tweets.

Twitter is also about small groups of subject specific influencers, and what they do with the links they learn about.

Read more


NOTE: To ask a link building related question, click the "comments" link below, or the "Post a Comment" link at the bottom of any individual post. You can also email your question to lbbp@ericward.com

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About The Link Building Best Practices Q and A
The Link Building Best Practices Q and A is provided free by Eric Ward. For sites with high value content, I offer several fee-based strategic linking services on a project basis.

Tuesday, March 24, 2009

Best Practices for Flickr Link Building

Every once in a while I read an article or blog post related to link building, and it's so good I nearly wet my pants. Of course, I'm in my forties so it could be incontinence, but that's a story for another post.

There is a right way and a wrong way to go about link seeking and link building, and then there are ways that rise above everything else. A technique so sublime that as you read about it you are both mad (that you didn't think of it), but smiling at the sheer brilliance of it.

I'll get to the specific example in a moment, but first it's important to explain that when I say there is a right way and a wrong way to build links, what I should say is there are a hundred right ways and a thousand wrong ways. The approach and strategy you employ will ALWAYS depend on the venue you are pursuing links from, the content you are pursuing links for, your creativty, and your own internal ethical compass. The strategy I'm about to point you to will not work for everyone, nor should it. But the lesson to take from it is priceless.

I'm fond of throwing around the phrase "holistic link building". It makes me sound smarter than I am. The two core strategies behind holistic link building are that 1). your site is more than it's homepage, with multiple opportunities for content specific deep links, and 2). the web is filled with passionate experts who create a variety of content that you can leverage.

OK, enough introduction. This article from Lisa Barone and Rae Hoffman titled "Getting Links AND Content From Flickr" shows just how creative and clever link building can be. It does so not just by theorizing, it does so by sharing a real life case study and examples. But besides that, and perhaps most importantly (here's where I get all misty), this article shows how link building can (and should) be a very human process, not a task to be dreaded, or a chore to be completed. Please read it and see if it inspires you like it has me.


NOTE: To ask a link building related question, click the "comments" link below, or the "Post a Comment" link at the bottom of any individual post. You can also email your question to LBBPQ@ericward.com

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About The Link Building Best Practices Q and A
The Link Building Best Practices Q and A is provided free by Eric Ward. For sites with high value content, I offer several fee-based strategic linking services on a project basis.

Tuesday, March 17, 2009

LinkWeek - Rules Of Linking Engagement As The Web Turns Twenty

Live now at SearchEngineLand
LinkWeek
Rules Of Linking Engagement As The Web Turns Twenty
Excerpt:
Link building is a strange profession. Link building is not something you can get lazy about. Yes, it's true I know more about link building today than I did in 1994. But...in some ways I know less about it now than I did then. If linking campaigns from 1996 were a food they'd have been a Hostess Twinkie. Today a link building campaign is a seven course meal. There are so many different ways to seek, chase, inspire, engender and obtain links that it's mind blowing. Yes, it's harder now, but...it's still easy if you remember this is all just...click to read the full article

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About The Link Building Best Practices Q and A
The Link Building Best Practices Q and A is provided free by Eric Ward. For sites with high value content, I offer several fee-based strategic linking services on a project basis.

Wednesday, March 11, 2009

Clarification of my role in the Disa Johnson / Shoemoney Situation

On ShoeMoney's Blog today was written...
Disa says she has enlisted Link master Eric Ward to start building her links to her new site and improve her rep management. I am still stunned that Disa doesnt understand truly how rankings work… but bringing in the Link Moses cant hurt.
I felt I needed to respond, because this statement is not true.

While Disa is a long time colleague and friend, I am not working on any sort of link building or rep mgmt on her behalf or for any of her sites. I'd fail at such a thing because rep management and attempting to push pages down the rankings is not my specific area of expertise AT ALL. Disa gave me a testimonial, which I posted it on my site, with link attribute, and that single link from my site somehow bumped Disa's site up above ShoeMoney's original post. Thus it appeared I'm some sort of reputation management link building guru.

I'm nothing of the sort. Not even close. I also have no illusions that this rank will be permanent, nor should it be. Jeremy knows far more about this type of thing than I do.

I know how link works and why, but only in my very specific niche, which is for content rich niche sites, so I'll be staying on the sidelines on this ongoing saga.

I think it's time to drop this. Live and let live. Life is short. Please.

Eric, the link builder formerly known as LinkMoses :)

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About The Link Building Best Practices Q and A
The Link Building Best Practices Q and A is provided free by Eric Ward. For sites with high value content, I offer several fee-based strategic linking services on a project basis.

Thursday, March 5, 2009

Link Building Project Manager - SQuiD

I've been working quietly behind the scenes advising Disa Johnson on a link building project management tool. It's called SQuiD, and is still in its earliest stages, but functional. You can check it out at http://squid.searchreturn.com

I hope to see many additional features added to SQuiD, as SQuiD has already helped me with several link building projects, and as it evolves, it will solve one of the most challenging aspects of link building. Keeping track of the link building process over time.

As always, remember that any tool is only as good as your content will let it be. SQuiD wont help crap become non crappy:)

SQuiD will help those of you who are producing truly meaningful content.


Jake Scruggs, who helped Disa create SQuiD has posted a couple SQuiD tutorials on his blog, which I encourage you to check out.

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NOTE: To ask a link building related question, click the "comments" link below, or the "Post a Comment" link at the bottom of any individual post. You can also email your question to LBBPQ@ericward.com

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About The Link Building Best Practices Q and A
The Link Building Best Practices Q and A is provided free by Eric Ward. For sites with high value content, I offer several fee-based strategic linking services on a project basis.

Tuesday, March 3, 2009

Opinion on Why Link Building Must Go In-House

My Link Week column for this week at SearchEngineLand is live now here. Titled Why Link Building Must Go In-House, my feelings about this subject have been known, but never written in a way that I was happy with. Please have a look.

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NOTE: To ask a link building related question, click the "comments" link below, or the "Post a Comment" link at the bottom of any individual post. You can also email your question to LBBPQ@ericward.com

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About The Link Building Best Practices Q and A
The Link Building Best Practices Q and A is provided free by Eric Ward. For sites with high value content, I offer several fee-based strategic linking services on a project basis.