Below are several interviews conducted this week by Businessweek’s Rob Hof with key execs and engineers from Google. Rob spoke with Google CEO Eric Schmidt, Udi Manber, Google’s vice president of engineering in charge of search, Amit Singhal of the core ranking team, Scott Huffman who runs the change impact evaluation team, and Matt Cutts, head of Google’s Webspam team.

Most SEO’s would miss these interviews because they’re in a mainstream pub, and who has time for rags like Businessweek when we have all those SEO blogs to read that are never wrong, right?

You can click their names above to go to the interviews, or any of the links below.

I’ve read them all, and as much as I’d like to think I’ve learned in 14 years of link building and linking strategy related work, it’s never enough. So go forth, and read. Then read again. Why take the time to read them? Because collectively, if you read the text and between the lines, you will better understand just how amazing Google is at what it does, as well as what you can expect in the future, and for you link builders, you’ll glean several insights that you may want to incorporate into your strategies. And I pity any site whose rankings are based on trickery.

NOTE: To ask a link building related question, click the “comments” link below, or the “Post a Comment” link at the bottom of any individual post. You can also email your question to eric [at] ericward [dot] [com]

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  1. says

    Yes. I see what you mean by reading between the lines. These articles are good stuff. So much of what Google does is about the psychology of the user. These articles provide a good window on the psychology at Google. Actually inspired me to write an article.