Thursday, July 17, 2008

What is the meaning of life, and link building?

It's been an eventful Spring and Summer. In April my father David Ward passed away, in a miserable sort of slow-motion way, and on his birthday of course. Dad had a great life, considering it ended -and started- terribly. (that's him below on an airplane somewhere over America, circa 1960)

Dad was from Duluth MN, and had polio as a child. He finished high school from his hospital bed, then found the means to flee the frigid Duluthian tundra and make his way to college at the somewhat less fridgid Northwestern, where he was determined to make something of himself. He did so. In fact, my Dad's marketing savvy for Shulton in the '60s and '70s is one reason Old Spice is a National Brand today. He didn't get rich, because back then you didn't get rich by being a loyal company man, but he was good at what he did, worked hard at it, took nothing for granted, and probably deserved better than he got.

(SIDE NOTE: When I was 15, we moved from New Jersey to Tennessee, and I was not happy about it. Dad was smart enough and gentle enough to wisely convince his skeptical and snotty son (me) to go to high-school here, which cost Dad a fortune, instead of where I wanted to go, which would have cost him nothing. He was generous even when I didn't deserve it)

After Dad's death, and after putting up a brave face for several weeks, my Mom was admitted to the hospital . She ended up staying in the hospital for over a month, which necessitated several additional trips out and back to Phoenix. Each of these trips have the unintended consequence of causing my older brother and hero Steve or I to stop work quickly and mobilize for travel cross country. During these times I can lose touch with clients, they can get (rightfully) annoyed , and I can end up making the whole world mad, losing money in the form of client refunds along the way. I have a 6 year old (Noah) and a 1 year old (Abram) at home that I also have to say goodbye to for these trips, and that's no fun for me, or my wife.

As a mid-Summer-bad-news-palate cleanser, in early July our 3 year old golden retriever Izzy was killed by a reckless moron driving way too fast for the road in front of our house. Izzy had gotten out of the backyard, ran into the road, was hit, limped home, and collapsed. Dead. The rest is just too sad to write about. She was the most gentle animal I've ever met.

You know what's more fun than a barrel-o-monkeys? Explaining to your son that his dog is dead. After the initial shock and tears, the conversation goes something like this:
NOAH: "Daddy, when I die will I get to see Izzy and Grampa again in heaven?"
DAD: (to himself) "There is no god Noah, because if there was a god none of these things would happen and Al Gore would have been our President.

DAD: (out loud) "Yes Noah, we will all be together again one day in heaven and it will be awesome, and we know this because that's what they teach us in Sunday School, right buddy?"
NOAH: "Right Dad!"

SHOOT. ME. NOW.

If there has been one positive thing to happen this Summer, it was my wife Melissa urging us to give the boys (and ourselves) a Summer so good they'd have a chance to forget the bad. So off and on we've spent most of the Summer in a house a couple blocks from the beach next to Seaside Florida. People like to make fun of this area, but they don't get it. It is a wonderful place, and I get to watch my son thrive in this not-of-this-world idyllic bubble, just as Truman Burbank did, only for me it's by choice, and I get to play with Noah doing things like skim boarding, surfing, trail mountain biking, hanging at the ocean, and just trying to provide a sense of normalcy during a time that is anything but.

I'll wrap this up with a note aimed at anyone who has been trying to do business with me over the past 4 months. I'm here and working, just not as much as you'd like. Parents come first, wife and kids come second, myself third, and you, patiently waiting client, come fourth. It has to be that way, for now.

I'm working a few hours each day, as well as late in the evening when the kids are asleep. In mid-August, when school starts and we're back in Knoxville full-time, I will be back providing link building services, strategy, and training, working longer hours, as usual. I have to. I'm going to buy that place at the beach and semi-retire by gosh, and you, my new and existing clients, are what will make that possible.

Thank you for your time and patience.

Eric


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The Link Building Best Practices Q and A is provided free by Eric Ward. For sites with high value content, I offer several fee-based strategic linking services on a project basis.