(updated August 24, 2009)

My silence regarding Linkscape has been mistaken by several people as meaning I don’t like it. Quite the contrary. I do like it, and I’ll post here what I’ve posted on a few other blogs, almost verbatim.

Over the years I have lost count of the 3rd party link building and link analysis tools and software I’ve tried out, many of which are long gone. What is most telling to me is that I abandon them when it comes time for heavy lifting deep vertical link target ID and evaluation. I wont go so far as to say “All you need is Google and your brain”, but it’s close to being true, at least for the type of client content I work with. Linkscape is outstanding and useful for a very specific set of metrics and measures, and for a certain type of link builder will be quite helpful. I commend Rand for it and I will use it to augment my own personal approach to the link building research process when I feel it will help me.

Old School Link BuildingOn the other hand, I’m old school and have never been a big user of any tools other than my own privately created (and really simple) scripts. As much as I want and look forward to every new tool, I keep thinking about Rocky IV, where Ivan Drago was using every cutting edge tool and training method available, while Rocky Balboa ran around in the snow with a log on his back. The savviest link builders know how and when to use tools and logs.

Lost in all this tool talk is that it doesn’t matter how rockin’ your link intelligence is if you don’t have meritorious content that can earn the types of links that matter in the first place. I have my own methodology to ID the exact set of targets that will allow just about any site in any vertical to rank extremely high. But this information is useless unless it is used by a truly meritorious site that also knows how to seek and get those links. No tool can finish this journey for you, and like Rocky in the snow or a marathon runner, the first part is easy. It’s the last few miles that are hard, and where the battle is won.

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  1. Anonymous says

    I just found this post. Probably one of the most insightful things about link buildng I’ve ever read. Simple, to the point, overlooked, and correct. Thanks.

  2. shawn says

    Excellent post, I think you are right on when you talk about using Google and your brain, I think many tools make things more complicated than they need to be. I have messed with Linkscape a bit and I definitely see some of the pros of the tool, and it is quite amazing but for good relevant linkbuilding there are not many tools needed.