Backlink Research Best Practice - Linkscape
My silence regarding Linkscape has been mistaken by several people as meaning I don't like it. Quite the contrary. I do like it, and I'll post here what I've posted on a few other blogs, almost verbatim.Over the years I have lost count of the 3rd party link building and link analysis tools and software I've tried out, many of which are long gone. What is most telling to me is that I abandon them when it comes time for heavy lifting deep vertical link target ID and evaluation. I wont go so far as to say “All you need is Google and your brain”, but it’s darn close to true, at least for the type of client content I work with. Linkscape is outstanding and useful for a very specific set of metrics and measures, and for a certain type of link builder will be quite helpful. I commend Rand for it and I will use it to augment my own personal approach to the link building research process.
On the other hand, I'm old school and have never been a big user of any tools other than my own privately created (and really simple) scripts. As much as I want and look forward to every new tool, I keep thinking about Rocky IV, where Ivan Drago was using every cutting edge tool and training method available, while Rocky ran around in the snow with a log on his back. The savviest link builders will use tools and logs.
Lost in all this tool talk is that it don't matter how awesome your link intel is if you don't have the content that will earn you the types of links that really matter in the first place. I have my own methodology to ID the exact set of targets that will allow just about any site in any vert to rank extremely high. But this is useless information unless it is used by a truly meritorious site that also knows how to seek and get those links. No tool can finish this journey for you, and like a marathon, the first part is easy. It's the last few miles that are hard, and that's where the battle is won.
posted by Eric Ward at
10:08 PM
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The Link Building Best Practices Q and A is provided free by Eric Ward. For sites with high value content, I offer several fee-based strategic linking services on a project basis.
1 Comments:
Excellent post, I think you are right on when you talk about using Google and your brain, I think many tools make things more complicated than they need to be. I have messed with Linkscape a bit and I definitely see some of the pros of the tool, and it is quite amazing but for good relevant linkbuilding there are not many tools needed.
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