You would think the fine folks at AVIS would know better. Once upon a time Avis used the tagline “We Try Harder” in their TV ads. I wish that ethos carried over to their online marketing efforts. The below link request from AVIS’s SEM firm is truly insulting. It’s a great example of the Lying Link Building Liar approach (Apologies to Al Franken). Why? First, within the first 25 words they lie. After a dehumanizing greeting, the parade of lies starts with I have visited your website. No, No you haven’t. Nobody could visit my site, see my picture, see my name appearing 10 times before the scroll, see that my site has nothing to do with Israel, or rental cars, or travel, and then think they could reach me via an email address with the word webmaster in it. That is, unless they never looked at my site in the first place.

You are a liar. Lie lie lie, you good-intentioned but nonetheless lying liar.

The kicker is after all that, they then write Competitive compensation is offered. Nice. So here’s what this email tells us about Avis: They are willing to buy a link on a site that they have not even seen, have no idea what the subject matter of that site it is about, and are so eager and willing to do so they will offer top dollar to whoever runs the site, which again, they have no idea who is.

All this, and we haven’t even touched on the comically-long-and-strategically-kiss-of-death URL they are seeking links for in the first place.

Below is the full email, and I close with DELETE.
——– Original Message ——–
Subject: Placing our link in your website
Date: Sun, 14 Sep 2008 23:38:44 +0300
To: xxxxxxxxxxxxxxxxxx

Dear Webmaster,

My name is Xxxxx and I am a member of online marketing team who handles Avis Israel. I have visited your website and would like you to consider placing our link in your website. We are open for other options as well.If you would like to take a look at our website please do so and let us know what you think.

Competitive compensation is offered. An answer would be greatly appreciated. Please feel free to contact me with any questions.

Best Regards,


Avis online marketing team

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  1. Anonymous says

    Eric – Why do you keep redacting the contact names? Who cares if you emabrras them. Make them public!