15 Years and 185 Link Building
Articles, Blog Posts, and Columns from Eric Ward
Over the course of the past
15 years I have written link building articles, columns, and blog posts
for many publications. SearchEngineLand, ClickZ, SearchEngineWatch,
Ad Age, Web Marketing Today, MarketingProfs, and others. Until now, I had
never taken the time to aggregate the headline links to all of these articles,
because, well, I knew it would take me forever to find them all.
But here they are, nearly all of them, for anyone who cares to check them
out. Of all of these, LinkMoses
Linking Commandments remains the single most read article I've
ever written. At last check, it had been accessed 76,564 times.
Below, in no particular order, is everything I could find.
Most Recent Columns
-
5
Things Google’s Latest Patent Tells Me About Links (from
SearchEngineLand.com)
-
How
Do We Help Google Fight Webspam? (from
AdGooroo.com)
Previously...
From My Link Building Best
Practices Blog (currently on hiatus)
- Migrating
from Blogger to WordPress
-
Link
Building for Personalized Search
-
The
Curly Theory of Link Building
-
A
Peek At Google's Future
-
Who
Controls Link Building Success
-
Why
Reciprocal Links Will Always Be Viable
-
When
Cheaters Win
-
What
If Everything You Know About Link Building Is Wrong?
-
Riding
The Twitter Link Waves
-
Helping
Clients See The Bigger Linking Picture
-
Why
Reciprocal Links Will Always Be Viable
-
Up
Close Look at Eric Ward's Link Building Desktop
-
Best
Practices for Feeling Sorry for Yourself
-
Revenge
of the Librarians - Don't Hate me for Being Right
-
How
Twitter Can Impact Link Building
-
Announcing
Link Insight
-
Paid
Links from .edu's - Good, Bad or Ugly?
-
Best
Practices for Flickr Link Building
-
Backlink
Research Best Practices
-
LinkWeek
- Rules Of Linking Engagement As The Web Turns Twenty
-
Joe
The Plumber and Link Building Best Practices
-
Outlinking
Best Practices - Rule 1
-
The
Great Link Race Has Begun, But To Where?
-
Why
Link Building Must Go In-House
-
Link
Building Podcast and Transcript with Eric Ward
-
Helping
Clients See The Bigger Linking Picture
-
After
The Basics - Now What?
-
Social
Media Links - Spam 2.0?
-
Where
Trust Lives - An Example
-
Why
Reciprocal Links Will Always Be Viable
-
Yahoo
Directory Paid Link Best Practices
-
What
are the best practices for submitting to directories?
-
Anchor
Text Best Practices - Update 8-24-09
-
What
is the meaning of life, and link building?
-
LBBP
- The Weekly Delete
-
LBBP
- The Weekly Delete - Avis Edition
-
Reply
to Link Building Best Practices Question: How do I determine good link
targets?
-
Admitting
You Have a Social Network Linking Addiction
-
LinkMoses
Resurrected - Thirty Link Building Rants and Commandments
-
Picking
The Right Shovel (LinkMoses Resurrected 4)
-
Interview
with my Alma Mater about my Link Building Career
-
Bye
Bye Blogger, Hello Wordpress
Additional Articles Available
on EricWard.com
-
LinkMoses
Linking Commandments
-
Over
125 Legitimate Link Building Strategies
-
A
Linking Campaign Primer
-
Blog
Tag and Five Things You Don’t Know About Eric Ward aka Link Moses
-
Yahoo
Daily Wire Says Goodbye - LinkMoses says Thank You
-
LinkMoses
On The New Google Link Analysis Tools
-
What
My Four-Year-Old And a Bicycle Has to do With Link Building
-
Social
Media Optimization - 3 Rules for What Not to Do
-
Artificial
Linking and Search Rankings
-
Social
Link Spam and Cigarette Butts
-
Google's
New Custom Search Engine Service and Links
-
The
DMOZ Ship Has Sailed
-
.edu
Link Fallacies Explained
-
Link
Penalty Anxiety?
-
Where
Is The Mother of All Links?
-
Link
Bait Kool-Aid?
-
Is
White Hat Link Building a Myth?
-
Are
You A Link Whore?
-
For
the love of God please stop the sending me link request emails like this
one
-
How
does Google collect and rank results?
-
The
Case for Topically Irrelevant High Pagerank Backlinks
-
Linking's
Holy Grail: The Passively-Obtained Backlink
-
Looking
for Links In All The Wrong Places
-
The
Yahoo Link That Can Make You A Star
-
Link
Popularity and the Myth of the Guestbook Link
-
What
Makes a Web Site Link-Worthy?
-
Build
A Free Link Clipping Alert Service (Parts I & 2)
-
Linking
Legalities. What You Need to Know
-
A
Technique For Selecting Sites For Link Requests
-
Potpourri
of Linking Facts and Fiction
-
Linkability
- Why Do Some Sites Have It While Others Don't?
-
Under
the Radar: Tracking Online Media Coverage Is Hit Or Miss, But Mostly Miss
-
Using
Google to Identify High Quality Link Targets
-
Automated
Link Generators - Not Worth The Trouble
-
Linking
Mistakes To Avoid, Part 1 - Link Optimization and Short URLs
-
Linking
Mistakes To Avoid, Part 2 - Removing Orphaned URLs
-
How
to Make The Most Out Of Emailed Press Releases
-
Taking
The Plunge in the Pay-Per-Click Link Pool
-
Now
Is The Time For A Portal Link Audit
-
A
Linking Campaign Primer - by Eric Ward
-
Spotting
Unnatural Linking Patterns
-
Five
Things I Hate About Linking
-
Aggressively
Seeking Links: How Much Is Too Much?
-
Link
Building's Cult Of Reciprocity
-
LinkAnalysis
Beyond Search Rank - by Eric Ward
-
Portrait
Of The Perfect Link Builder
-
Social
Link Manipulation
-
LinkMoses
Link Building Tip of the Week - Links by Association
-
Teeny
Weenie Bikini Linkbait
-
Ten
Things to Ask Before Hiring A Company to Promote Your Web Site
Articles by Eric Ward Written
for other Publications
Written for or SearchEngineLand.com
-
5
Things Google’s Latest Patent Tells Me About Links
-
Why
Logic Rules As A Link Builders Greatest Asset
-
Link
Building ROI: Measure With Caution
-
Link
Building’s Glass Ceiling
-
Are
Specialists The Future Of Link Building?
-
Link
Building vs. Link Marketing: What’s The Difference?
-
Linking
Food For Thought
-
How
To Take Control Of Your Link Building In 2010
-
Rise
Of The Web Librarian: An Elegant DMOZ Solution
-
Recovering
From Link Building Mistakes
-
Elephants
In The Link Building Living Room
-
My
Favorite Link Building Lie
-
Betting
On The Link Building Boondoggle Bonanza
-
When
Your Link Portfolio Is Devalued
-
Are
You Link Building Or Just Keeping Up With The Joneses?
-
Understanding
Federated Link Building: A Primer With Examples
-
How
A Twitter Reputation Algorithm Needs To Work
-
Are
Shortened URL Links Worth The Trouble?
-
Twitter:
Incredibly Valuable Or Utterly Useless As A Link Building Tool?
-
Rules
Of Linking Engagement As The Web Turns Twenty
-
Why
Link Building Must Go In-House
-
Sustainable
Link Equity
-
Who
Owns Link Building?
-
When
Link Rehabilitation Is A Viable Option
-
Link
Week Loose Ends
-
Now
Is The Winter of Linking’s Discontent
-
Is
This Link Building RFP A No-Win?
-
Beyond
Link Building Tools
-
The
Great Link Race Has Begun, But To Where?
-
Linked,
Tagged, Tweeted, and Feeded – Three Real Time Link Trackers
-
Link
Building for Big Old Sites
-
Moving
Away from SEO Link Building
-
What
If It Isn’t Linkworthy?
-
Link
Development Realities Versus What We Tell Our Clients
-
The
Link Building Kiss Of Death
-
Trust
The Linkers, Not The Links
-
An
Embarrassment Of Dead Link Riches
-
The
Art Of Opportunistic Linking
-
Your
Site’s Manifest Linking Destiny
-
Defining
Link Building Best Practices
-
Life,
Death, and Links
-
How
Social Media Becomes Link Fertilizer
-
LinkSpotting
– Headlines That Lead To Links and Why
-
When
Linking Experts Go Underground
-
No
Recession For Link Building
-
Don’t
Blame Google For Your Own Linking Failures
-
Introduction
To Trusted Source Link Streams
-
When
Links Are Dead But Not Forgotten
-
How
To Maximize Your Exposure In Google
- Why
After 14 Years I Still Love Link Building
Written for ClickZ.com
-
Make
Friends With Competing Search Engine Links
-
Holistic
Link Potential: Beyond the Home Page
-
Easy
Linkin'
-
Linking
Stew
-
Email
Links: The Good, the Bad, and the Gibberish
-
Linking
101: Back to Basics
-
The
Five Major Flaws of Link Popularity
-
Portal
Links: Where They Are and How to Get Them
-
Resuscitating
Dead Links
-
A
Link Too Far: Understanding Link Depth Origination
-
What
Your Link Request Should Contain and Why
-
Link
Popularity Is Not Your Only Linking Goal
-
Building
an Effective Linking Strategy
Written for SearchEngineWatch.com
- Search
Engine Link Generators - Not Worth The Trouble
- Ten
Things You Need to Know about Linking and Link Popularity
- Link
Popularity and the Myth of the Guestbook Link
- How
Search Engines Use Link Analysis
- The
Link Building Conundrum
- 131
(Legitimate) Link Building Strategies
Written for MarketingProfs.com
-
One
Simple Link Building Tip That’s Often Overlooked
-
Paid
Me to Blog’: The End of the Blog as We Know It?
-
Social
Media Press Release Hell and Advice
-
Link
Opportunities, Courtesy of Google’s New Custom Search Engine Service
-
Public
Relations Social Link Invasion
-
Can
You Benefit from Reciprocal Links?
-
Ego
Link Search Tips
-
Social
Link Tic Tacs, Anyone?
Written for WebMarketing
Today
-
Artificial
Linking and Search Rankings
-
What
Personalized Search Results Mean for Link Building
-
The
Pros and Cons of Buying Links
-
How
to Deploy Your Link Building Budget for Maximum Impact
-
Will
Reciprocal Links Get You in Trouble?
Written for Ad Age
Magazine BtoB
Coming...
|
News and
Notes
Learn about Link
Insight
from AdGooroo.com
Link Insight helps you find,
score and prioritize linking targets to help you build
quality backlinks.
I'll
be speaking at the
eMetrics
Marketing Optimization Summit in Washington DC this October. Register

I
am now working as Chief Link Evangelist at search intelligence firm
AdGooroo,
where for the past six months I have been helping develop Link
Insight. Link Insight helps you find, score and prioritize linking
targets to help you build
quality backlinks.
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About
Eric ---------
.
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Media
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Client
Comments --------
“Eric offered
incredibly effective advice and services that were instrumental in making
ArtNexus.com the leading Latin American art magazine. He is the most effective
link-builder on the planet. I'd recommend him strongly to anyone who has
an important story to tell online”
—Mike
Freedman, ArtNexus.com
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Link
Building Video---------
WebProNews
"The Insider" link building video discussion with Eric Ward. In
this link
building video, WebProNews Managing Editor Mike McDonald connects
with Eric Ward via webcam to discuss the finer points of link building
today, what constitutes good link bait, and creating a good balance of
organic and paid links.
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