272 Link Building
Columns, Blog Posts, Webcasts, Interviews and Presentations from Linking
Strategist Eric Ward
 I've
written about and presented content linking strategies since 1994, for
venues including Ad Age Magazine, SearchEngineLand, ClickZ, SearchEngineWatch,
Web Marketing Today, MarketingProfs, Webmaster Radio, and others. Below
are links to as many as I could find. Those located off the EricWard.com
site will be indicated in parenthesis. These are all public.
For my private posts and linking opportunities, subscribe
to LinkMoses Private.
.
Eric Ward's Most Recent Link Building
Columns, Videos, Presentations and Audio
Most recently added...
 Nick
Stamoulis Interviews Link Building Expert Eric Ward (BrickMarketing)
September
2012
- One of the more open and candid interviews I've given.
By @NickStamoulis
of Brick Marketing
Inbound
Link Optimization: Interview with Guru Eric Ward
April
2012
- Interviewed by @Larry Chase
of WDFM. Editing by Janet Roberts
Previously...
- Of all of these,
LinkMoses
Linking Commandments remains my favorite
- The
Link Shrink Is In: Is Starting Over The Best Option? (SELand - Feb
2013)
- Where
Link Building is Heading in 2013 (SEWatch - January 2013)
- The
Link Shrink Is In: 3 Crazy Linking Assumptions (SELand - Jan 2013)
- Five
Linking Myths That Need To Go Away In 2013 (SELand - Dec 2012)
- The
Competitive Linking Analysis Trap (SELand - Dec 2012)
- The
Big Change’ That's Reshaping Modern Link Building (SEWatch -
December, 2012)
- Link
Building Scam Alert: When Links Are Held Hostage (SELand - Nov 2012)
- A
Cure For the C.O.L.D. (Casualty of Linking Distraction)
(SEWatch - October, 2012)
- What
65 Google Changes May Mean For Your Link Strategies (SELand - Oct 2012)
- A
Trusted Link? There Is No Such Thing (SEWatch - Sep 2012)
- Must-Have
Browser Tools For Link Builders (SELand- Sep 2012)
- Non-Content
Based Link Oportunities Are Often Missed (SEW - August 2012)
- The
Unbearable Torture Of Linking (SearchEngineLand- Aug 2012)
- Is
Your Link Profile Plausibly Deniable? (SEW - June 2012)
- Five
Questions A Good Link Builder Should Be Able To Answer (SEW - May 2012)
- The
Unintended Consequences Of Link Removal (SearchEngineLand- July 2012)
- Can
There Really Be 85 Types Of Unnatural Links? (SearchEngineLand - May
2012)
- 7
Ways Links Cause Search Rank Changes (SearchEngineWatch - May 2012)
- Signs
Of Linking Over-Optimization (SearchEngineLand - April 2012)
- Dark
Side of the Links: It’s All Fun & Games ‘Til Google Catches On
(SEW)
- 4
Reasons The Social Link Graph Will Have To Improve (SearchEngineLand)
- Non-Google
Link Strategy: An Example of Stealth Link Marketing (SEW)
- Understanding
Ranking Lag Time For New Links (SearchEngineLand)
- Link
for People, Not Search Engines (SearchEngineWatch)
- Linking
Strategies For Google Plus Your World (SearchEngineLand)
- Eric
Ward’s Link-Building Strategies for 2012 (Pole Position Marketing)
- A
Few Link Building Predictions For 2012 (SearchEngineLand)
- Eric
Ward Answers 10 Questions on BizDev Link Building (at SearchEngineWatch)
- Random
Link Spikes & The Events That Create Them (at SearchEngineLand)
- Link
Building Basics
- Social
Media Link Building (Powerpoint - SES Chicago presentation)
- Eric
Ward Interviewed by Ogilvy Public Relations by Brian Camen (at Ogilvy
PR)
- How
Not To Link To Us (at SearchEngineLand)
- A
Holiday & Seasonal Event-Driven Link Building Primer (at SearchEngineLand)
- Linking
Strategies for a Post Google Panda Web (AUDIO at Webmaster Radio)
- Linking
Oddities That Ripley Would Like (at SearchEngineLand)
- A
Google Plus Primer On Links & Rank (at SearchEngineLand)
- How
To Help Clients Understand Social Link Outcomes (at SearchEngineLand)
- Debunking
the Myths of Link Spam Detection (AUDIO at SearchMarketingNow)
- 3
Common Link Building Questions Answered By 4 Expert (at SearchEngineLand)
- Key
Problems With Current Social Link Graph Signals (at SearchEngineLand)
- Contrarian
Perspectives On Link Building (at SearchEngineLand)
- Can
Likes, Pluses & Tweets Cleanse The Link Graph? (at SearchEngineLand)
- Fundamentals
of Link Building - Part 1 (video - 9:35 at AdGooroo.com)
- The
Farmer Panda Impact Nobody Is Talking About (at SearchEngineLand)
- Why
The Web Needs Content Farms (at AdGooroo.com)
- The
Art and Science of Link Spam Detection (at AdGooroo.com)
- Two
Simple Productivity Tools Speed Link Building (at SearchEngineLand)
- Link
Curation - Man vs Machine (at SearchEngineLand)
- Google’s
Place Page Update and Local Link Building (at SearchEngineLand)
- How
To Help Clients Through Link Building Confusion (at SearchEngineLand)
- How
To Use Google Instant As A Powerful Link Building X-Ray
- Live
Link Building Webcast
- Link
Building Software
-
5
Things Google’s Latest Patent Tells Me About Links (at SearchEngineLand.com)
-
How
Do We Help Google Fight Webspam? (at AdGooroo.com)
Presentations Still
Available From Previous Speaking Engagements
- Link
Building Fundamentals
- Social
Media Link Building - .ppt - SES Chicago, 2011
- Link
Building Basics - SES Chicago, 2011
- SEO
and Link Building (Nonprofits Online '98, Arlington, Va 1998)
Previously from
my Link Building Best Practices Blog
(currently on hiatus)
- Migrating
from Blogger to WordPress
-
Bye
Bye Blogger
-
Link
Building for Personalized Search
-
The
Curly Theory of Link Building
-
A
Peek At Google's Future
-
Who
Controls Link Building Success
-
Why
Reciprocal Links Will Always Be Viable
-
When
Cheaters Win
-
What
If Everything You Know About Link Building Is Wrong?
-
Riding
The Twitter Link Waves
-
Helping
Clients See The Bigger Linking Picture
-
Why
Reciprocal Links Will Always Be Viable
-
Up
Close Look at Eric Ward's Link Building Desktop
-
Best
Practices for Feeling Sorry for Yourself
-
Revenge
of the Librarians - Don't Hate me for Being Right
-
How
Twitter Can Impact Link Building
-
Announcing
Link Insight
-
Paid
Links from .edu's - Good, Bad or Ugly?
-
Best
Practices for Flickr Link Building
-
Backlink
Research Best Practices
-
LinkWeek
- Rules Of Linking Engagement As The Web Turns Twenty
-
Joe
The Plumber and Link Building Best Practices
-
Outlinking
Best Practices
-
The
Great Link Race Has Begun, But To Where?
-
Why
Link Building Must Go In-House
-
Link
Building Podcast and Transcript with Eric Ward
-
Helping
Clients See The Bigger Linking Picture
-
After
The Basics - Now What?
-
Social
Media Links - Spam 2.0?
-
Where
Trust Lives - An Example
-
Why
Reciprocal Links Will Always Be Viable
-
Yahoo
Directory Paid Link Best Practices
-
What
are the best practices for submitting to directories?
-
Anchor
Text Best Practices - Update 8-24-09
-
What
is the meaning of life, and link building?
-
LBBP
- The Weekly Delete
-
LBBP
- The Weekly Delete - Avis Edition
-
How
do I determine good link targets?
-
Admitting
You Have a Social Network Linking Addiction
-
LinkMoses
Resurrected - Thirty Link Building Rants and Commandments
-
Picking
The Right Shovel
-
Interview
with my Alma Mater about my Link Building Career
Additional Articles Available
on EricWard.com
-
LinkMoses
Linking Commandments
-
Over
125 Legitimate Link Building Strategies
-
A
Linking Campaign Primer
-
Blog
Tag and Five Things You Don’t Know About Eric Ward aka Link Moses
-
Yahoo
Daily Wire Says Goodbye - LinkMoses says Thank You
-
LinkMoses
On The New Google Link Analysis Tools
-
What
My Four-Year-Old And a Bicycle Has to do With Link Building
-
Social
Media Optimization - 3 Rules for What Not to Do
-
Artificial
Linking and Search Rankings
-
Social
Link Spam and Cigarette Butts
-
Google's
New Custom Search Engine Service and Links
-
The
DMOZ Ship Has Sailed
-
.edu
Link Fallacies Explained
-
Link
Penalty Anxiety?
-
Where
Is The Mother of All Links?
-
Link
Bait Kool-Aid?
-
Is
White Hat Link Building a Myth?
-
Are
You A Link Whore?
-
For
the love of God please stop the sending me link request emails like this
one
-
How
does Google collect and rank results?
-
The
Case for Topically Irrelevant High Pagerank Backlinks
-
Linking's
Holy Grail: The Passively-Obtained Backlink
-
Looking
for Links In All The Wrong Places
-
The
Yahoo Link That Can Make You A Star
-
Link
Popularity and the Myth of the Guestbook Link
-
What
Makes a Web Site Link-Worthy?
-
Build
A Free Link Clipping Alert Service (Parts I ? 2)
-
Linking
Legalities. What You Need to Know
-
A
Technique For Selecting Sites For Link Requests
-
Potpourri
of Linking Facts and Fiction
-
Linkability
- Why Do Some Sites Have It While Others Don't?
-
Under
the Radar: Tracking Online Media Coverage Is Hit Or Miss, But Mostly Miss
-
Using
Google to Identify High Quality Link Targets
-
Automated
Link Generators - Not Worth The Trouble
-
Linking
Mistakes To Avoid, Part 1 - Link Optimization and Short URLs
-
Linking
Mistakes To Avoid, Part 2 - Removing Orphaned URLs
-
How
to Make The Most Out Of Emailed Press Releases
-
Taking
The Plunge in the Pay-Per-Click Link Pool
-
Now
Is The Time For A Portal Link Audit
-
A
Linking Campaign Primer - by Eric Ward
-
Spotting
Unnatural Linking Patterns
-
Five
Things I Hate About Linking
-
Aggressively
Seeking Links: How Much Is Too Much?
-
Link
Building's Cult Of Reciprocity
-
LinkAnalysis
Beyond Search Rank - by Eric Ward
-
Portrait
Of The Perfect Link Builder
-
Social
Link Manipulation
-
LinkMoses
Link Building Tip of the Week - Links by Association
-
Teeny
Weenie Bikini Linkbait
-
Ten
Things to Ask Before Hiring A Company to Promote Your Web Site
Articles by Eric Ward Written
for other Publications
Written for or SearchEngineLand.com
- 8
Ways Backlink Analysis Can Offer Competitive Intelligence
- Reader
Q ? A: How Link Signals Can Be Misunderstood
-
5
Things Google’s Latest Patent Tells Me About Links
-
Why
Logic Rules As A Link Builders Greatest Asset
-
Link
Building ROI: Measure With Caution
-
Link
Building’s Glass Ceiling
-
Are
Specialists The Future Of Link Building?
-
Link
Building vs. Link Marketing: What’s The Difference?
-
Linking
Food For Thought
-
How
To Take Control Of Your Link Building In 2010
-
Rise
Of The Web Librarian: An Elegant DMOZ Solution
-
Recovering
From Link Building Mistakes
-
Elephants
In The Link Building Living Room
-
My
Favorite Link Building Lie
-
Betting
On The Link Building Boondoggle Bonanza
-
When
Your Link Portfolio Is Devalued
-
Are
You Link Building Or Just Keeping Up With The Joneses?
-
Understanding
Federated Link Building: A Primer With Examples
-
How
A Twitter Reputation Algorithm Needs To Work
-
Are
Shortened URL Links Worth The Trouble?
-
Twitter:
Incredibly Valuable Or Utterly Useless As A Link Building Tool?
-
Rules
Of Linking Engagement As The Web Turns Twenty
-
Why
Link Building Must Go In-House
-
Sustainable
Link Equity
-
Who
Owns Link Building?
-
When
Link Rehabilitation Is A Viable Option
-
Link
Week Loose Ends
-
Now
Is The Winter of Linking’s Discontent
- When
Google Goes Temporarily Insane
-
Is
This Link Building RFP A No-Win?
-
Beyond
Link Building Tools
-
The
Great Link Race Has Begun, But To Where?
-
Linked,
Tagged, Tweeted, and Feeded – Three Real Time Link Trackers
-
Link
Building for Big Old Sites
-
Moving
Away from SEO Link Building
-
What
If It Isn’t Linkworthy?
-
Link
Development Realities Versus What We Tell Our Clients
-
The
Link Building Kiss Of Death
-
Trust
The Linkers, Not The Links
-
An
Embarrassment Of Dead Link Riches
-
The
Art Of Opportunistic Linking
-
Your
Site’s Manifest Linking Destiny
-
Defining
Link Building Best Practices
-
Life,
Death, and Links
-
How
Social Media Becomes Link Fertilizer
-
LinkSpotting
– Headlines That Lead To Links and Why
-
When
Linking Experts Go Underground
-
No
Recession For Link Building
-
Don’t
Blame Google For Your Own Linking Failures
-
Introduction
To Trusted Source Link Streams
-
When
Links Are Dead But Not Forgotten
-
How
To Maximize Your Exposure In Google
- Why
After 14 Years I Still Love Link Building
- Addicted
to Link Research?
Written for ClickZ.com
-
Make
Friends With Competing Search Engine Links
-
Holistic
Link Potential: Beyond the Home Page
-
Easy
Linkin'
-
Linking
Stew
-
Email
Links: The Good, the Bad, and the Gibberish
-
Linking
101: Back to Basics
-
The
Five Major Flaws of Link Popularity
-
Portal
Links: Where They Are and How to Get Them
-
Resuscitating
Dead Links
-
A
Link Too Far: Understanding Link Depth Origination
-What
Your Link Request Should Contain and Why
-
Link
Popularity Is Not Your Only Linking Goal
-
Building
an Effective Linking Strategy
Written for SearchEngineWatch.com
- Search
Engine Link Generators - Not Worth The Trouble
- Ten
Things You Need to Know about Linking and Link Popularity
- Link
Popularity and the Myth of the Guestbook Link
- How
Search Engines Use Link Analysis
- The
Link Building Conundrum
- 131
(Legitimate) Link Building Strategies
Written for MarketingProfs.com
-
One
Simple Link Building Tip That’s Often Overlooked
-
Paid
Me to Blog’: The End of the Blog as We Know It?
-
Social
Media Press Release Hell and Advice
-
Link
Opportunities, Courtesy of Google’s New Custom Search Engine Service
-
Public
Relations Social Link Invasion
-
Can
You Benefit from Reciprocal Links?
-
Ego
Link Search Tips
-
Social
Link Tic Tacs, Anyone?
Written for WebMarketing
Today
-
Artificial
Linking and Search Rankings
-
What
Personalized Search Results Mean for Link Building
-
The
Pros and Cons of Buying Links
-
How
to Deploy Your Link Building Budget for Maximum Impact
-
Will
Reciprocal Links Get You in Trouble?
Other
-
Building
a Media Friendly Press Room
- Best
Practices in Link Building (24:00)
- The
Perry Marshall/Eric Ward Link Building Webinar
Link Building Interviews
The interview format (text,
video, audio) is indicated via the symbols
 videoweb/text  audio
Nick
Stamoulis Interviews Link Building Expert Eric Ward
September
2012
- One of the more open and candid interviews I've given. Interview by @NickStamoulis
of Brick Marketing
Inbound
Link Optimization: Interview with Guru Eric Ward
April
2012
- Interviewed by @Larry Chase
of WDFM. Editing by Janet Roberts
Eric
Ward Interviewed by Ogilvy Public Relations - 360 Digital Influence
November
2011
- Interview with Brian Camen about Social Media Linking and Promotion
Interviews
With Innovators: Eric Ward
January 2011 - Interview
with Rocket Clicks’ Link Publicity Expert, Nick Schurk.
LINK
BUILDING WITH THE EXPERTS – 2011 EDITION
Rae
Hoffman's 5th Annual Group Interview. Keeping with the format from prior
years, this interview is very unique for two reasons. The first being that
the questions submitted are actually submitted by the interviewees (so
you’re not only getting answers from some of the best, but on topics that
other advanced link builders want to hear about. The second is that no
one gets to see the answers of anyone else before the interview is published).
LINK
BUILDING WITH THE EXPERTS – 2010 EDITION
The
History of SEO Project - Eric Ward Interview
September 2010 - Interviewed
by Mark Knowles for History
of SEO
Link
Building Tool Interview with Eric Ward
June 2010 - Text/Audio interview
with Elise Redlin-Cook of Vertical Measures.
WebmasterRadio's
SEM Synergy - Eric Ward Discusses Link Building in 2010
January 2010 - Audio interview.
SEM Synergy, hosted by Bruce Clay
What
if PageRank Never Existed? (Video)
October 2009 - Video interview
with
WebProNews' Mike McDonald
at SMX East NY.
Eric
Ward Interview On Link Building Challenges
December 2008 - Interviewed
by Eric Enge for Ramblings
About SEO
Eric
Ward Reveals Link Building Secrets
November 2008 - Interviewed
by Rachelle Money for WordTracker
5
experts demystify SEO link building
September 2008 - Group Interview
by
Michael Estrin
for
iMEDIA
Connection
11
Experts on Link Development Speak Out
January 2008 - Group Interview
with
Rae Hoffman for SUGARRAE
Social
Media Marketing - Answers from the Experts
August 2007 - Interviewed by
voltier.com
Eric
Ward about link strategies, tactics and content driven sites
March, 2007 - SEORockStars(AUDIO)
Interviewed
by Todd Friesen and Greg Boser (Listen
to mp3 in new window)
Latest
events affecting the world of link building (AUDIO)
Sometime in 2007 - Interviewed
by
Eric Enge for
Stone Temple
Transcript
between Eric Enge and Eric Ward. Original audio mp3 is available here
AMA Hot Topics: Interview with veteran link builder Eric Ward
March 23rd, 2007 by Stephan
Spencer
(AUDIO
mp3)
The
Insider link building video interview (VIDEO)
Sometime in 2007 - Interviewed
by Mike McDonald of WebProNews
Eric
Ward on the Hyperlink Hot Seat
October, 2007 - 5 questions
asked by Andy Hagans
FIVE
LINK BUILDING EXPERTS: A GROUP INTERVIEW
by Rae Hoffman (The
first of what's now an annual interview)
Rae asked a few of the more
well known guys on links to do a kind of “group interview” on link development.
Get ready to learn a bit about link development methods and theories from:
Eric
Ward's Online Publicity and Link Building Webcast (AUDIO)
Webcast:
Sometime
in 2006 - for Search
Marketing Now
Interview
with Eric Ward of URLwire
Sometime in 2006 - Interviewed
by
Lee Odden for
TopRank
Online Marketing Blog
Link
Building Tips and Tactics (AUDIO)
Sometime in 2005 - Interviewed
by the Chris Pirillo Show at SES New York
How
to (Really) Gain Link Popularity: 5 Mistakes and 3 Proven Tactics
Sometime in 2005 - Interviewed
by
Marketing Sherpa
Linking
Strategies that Improve Traffic to Your Site
Sometime in 2004 - Interviewed
br Dr. Ralph Wilson,
Web
Marketing Today
Expert
Interviews: Eric Ward
Sometime
in 2004 - Interviewed br Promotion
World
Watch
a virtual seminar
Inside
Secrets to Building Links for Online Publicity, Buzz and Search Engine
Optimization,
conducted
by Eric Ward and Stephan Spencer at MarketingProfs
Written for Ad Age Magazine
BtoB (Print, I have to scan them)
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Linking
Strategies, Link Opportunity Alerts and Advice from Eric Ward
"Smartest $8 I ever spent.
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---------
About
Eric ---------
.
Eric
Ward Biography
Reaching
Me
Eric
on the Web
       
------
Eric's
Author Pages ------
--------
Media
--------
--------
Client
Comment --------
“Eric
offered incredibly effective advice and services that were instrumental
in making ArtNexus.com the leading Latin American art magazine. He is the
most effective link-builder on the planet. I'd recommend him strongly to
anyone who has an important story to tell online”
—Mike Freedman,
ArtNexus.com
Acknowledgements
--------
Link
Building Video---------
 WebProNews
"The Insider" link
building video discussion with Eric Ward. In this video, WebProNews
Managing Editor Mike McDonald connects with Eric via webcam to discuss
the finer points of link building today, what constitutes good link bait,
and creating a good balance of organic and other links.
|
Link
Building Book Available Now via Amazon
