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ew-sesew.jpgLink building services from link building expert Eric Ward
EricWard.com - Etiologic Content Linking Strategies (Est 1994)
Experienced link building training. Ethical, effective link building services
Credible link building strategy and counsel. 

“ Eric follows the right link building approach. He's interested in links that are given based on merit,  and those are the links that stand the test of time”
—Matt Cutts, Google

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17 Years and 217 Link Building Articles, Blog Posts, Webcasts, Presentations and Columns from Eric Ward aka LinkMoses
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For many years I have written link building articles, columns, and blog posts for several publications.  SearchEngineLand, ClickZ,  SearchEngineWatch, Ad Age, Web Marketing Today, MarketingProfs, and many others. I've found as many as I could for anyone who cares to check them out. Of all of these, LinkMoses Linking Commandments remains the single most read article I've ever written.

Eric Ward's Most Recent Link Building Columns, Videos, and Audio. Those located off the EricWard.com site will be indicated in parenthesis.

- Link for People, Not Search Engines (at SearchEngineWatch)
- Linking Strategies For Google Plus Your World (at SearchEngineLand)
- Eric Ward’s Link-Building Strategies for 2012 (at Pole Position Marketing)
- A Few Link Building Predictions For 2012 (at SearchEngineLand)
- Eric Ward Answers 10 Questions on BizDev Link Building (at SearchEngineWatch)
- Random Link Spikes & The Events That Create Them (at SearchEngineLand)
- Link Building Basics
- Social Media Link Building (Powerpoint - SES Chicago presentation) 
- Eric Ward Interviewed by Ogilvy Public Relations by Brian Camen (at Ogilvy PR)
- How Not To Link To Us (at SearchEngineLand)
- A Holiday & Seasonal Event-Driven Link Building Primer (at SearchEngineLand)
- Linking Strategies for a Post Google Panda Web (AUDIO at Webmaster Radio)
- Linking Oddities That Ripley Would Like (at SearchEngineLand)
- A Google Plus Primer On Links & Rank (at SearchEngineLand)
- How To Help Clients Understand Social Link Outcomes (at SearchEngineLand)
- Debunking the Myths of Link Spam Detection  (AUDIO at SearchMarketingNow)
- 3 Common Link Building Questions Answered By 4 Expert (at SearchEngineLand)
- Key Problems With Current Social Link Graph Signals (at SearchEngineLand)
- Contrarian Perspectives On Link Building (at SearchEngineLand)
- Can Likes, Pluses & Tweets Cleanse The Link Graph? (at SearchEngineLand)
- Fundamentals of Link Building - Part 1 (video - 9:35 at AdGooroo.com)
- The Farmer Panda Impact Nobody Is Talking About (at SearchEngineLand)
- Why The Web Needs Content Farms (at AdGooroo.com)
- The Art and Science of Link Spam Detection (at AdGooroo.com)
- Two Simple Productivity Tools Speed Link Building (at SearchEngineLand)
- Link Curation - Man vs Machine (at SearchEngineLand)
- Google’s Place Page Update and Local Link Building (at SearchEngineLand)
- How To Help Clients Through Link Building Confusion (at SearchEngineLand)
- How To Use Google Instant As A Powerful Link Building X-Ray
- Live Link Building Webcast
- Link Building Software
- 5 Things Google’s Latest Patent Tells Me About Links (at SearchEngineLand.com)
- How Do We Help Google Fight Webspam? (at AdGooroo.com)

Previously...from my Link Building Best Practices Blog (currently on hiatus)

- Migrating from Blogger to WordPress
- Bye Bye Blogger
- Link Building for Personalized Search
- The Curly Theory of Link Building
- A Peek At Google's Future
- Who Controls Link Building Success
- Why Reciprocal Links Will Always Be Viable
- When Cheaters Win
- What If Everything You Know About Link Building Is Wrong?
- Riding The Twitter Link Waves
- Helping Clients See The Bigger Linking Picture
- Why Reciprocal Links Will Always Be Viable
- Up Close Look at Eric Ward's Link Building Desktop
- Best Practices for Feeling Sorry for Yourself
- Revenge of the Librarians - Don't Hate me for Being Right
- How Twitter Can Impact Link Building
- Announcing Link Insight
- Paid Links from .edu's - Good, Bad or Ugly?
- Best Practices for Flickr Link Building
- Backlink Research Best Practices
- LinkWeek - Rules Of Linking Engagement As The Web Turns Twenty
- Joe The Plumber and Link Building Best Practices
- Outlinking Best Practices
- The Great Link Race Has Begun, But To Where?
- Why Link Building Must Go In-House
- Link Building Podcast and Transcript with Eric Ward
- Helping Clients See The Bigger Linking Picture
- After The Basics - Now What?
- Social Media Links - Spam 2.0?
- Where Trust Lives - An Example
- Why Reciprocal Links Will Always Be Viable
- Yahoo Directory Paid Link Best Practices
- What are the best practices for submitting to directories?
- Anchor Text Best Practices - Update 8-24-09
- What is the meaning of life, and link building?
- LBBP - The Weekly Delete
- LBBP - The Weekly Delete - Avis Edition
- How do I determine good link targets?
- Admitting You Have a Social Network Linking Addiction
- LinkMoses Resurrected - Thirty Link Building Rants and Commandments
- Picking The Right Shovel
- Interview with my Alma Mater about my Link Building Career
 

Additional Articles Available on EricWard.com

- LinkMoses Linking Commandments
- Over 125 Legitimate Link Building Strategies
- A Linking Campaign Primer
- Blog Tag and Five Things You Don’t Know About Eric Ward aka Link Moses
- Yahoo Daily Wire Says Goodbye - LinkMoses says Thank You
- LinkMoses On The New Google Link Analysis Tools
- What My Four-Year-Old And a Bicycle Has to do With Link Building
- Social Media Optimization - 3 Rules for What Not to Do
- Artificial Linking and Search Rankings
- Social Link Spam and Cigarette Butts
- Google's New Custom Search Engine Service and Links
- The DMOZ Ship Has Sailed
- .edu Link Fallacies Explained
- Link Penalty Anxiety?
- Where Is The Mother of All Links?
- Link Bait Kool-Aid?
- Is White Hat Link Building a Myth?
- Are You A Link Whore?
- For the love of God please stop the sending me link request emails like this one
- How does Google collect and rank results?
- The Case for Topically Irrelevant High Pagerank Backlinks
- Linking's Holy Grail: The Passively-Obtained Backlink
- Looking for Links In All The Wrong Places
- The Yahoo Link That Can Make You A Star
- Link Popularity and the Myth of the Guestbook Link
- What Makes a Web Site Link-Worthy?
- Build A Free Link Clipping Alert Service (Parts I ? 2)
- Linking Legalities. What You Need to Know
- A Technique For Selecting Sites For Link Requests
- Potpourri of Linking Facts and Fiction
- Linkability - Why Do Some Sites Have It While Others Don't?
- Under the Radar: Tracking Online Media Coverage Is Hit Or Miss, But Mostly Miss
- Using Google to Identify High Quality Link Targets
- Automated Link Generators - Not Worth The Trouble
- Linking Mistakes To Avoid, Part 1 - Link Optimization and Short URLs
- Linking Mistakes To Avoid, Part 2 - Removing Orphaned URLs
- How to Make The Most Out Of Emailed Press Releases
- Taking The Plunge in the Pay-Per-Click Link Pool
- Now Is The Time For A Portal Link Audit
- A Linking Campaign Primer - by Eric Ward
- Spotting Unnatural Linking Patterns
- Five Things I Hate About Linking
- Aggressively Seeking Links: How Much Is Too Much?
- Link Building's Cult Of Reciprocity
- LinkAnalysis Beyond Search Rank - by Eric Ward
- Portrait Of The Perfect Link Builder
- Social Link Manipulation
- LinkMoses Link Building Tip of the Week - Links by Association
- Teeny Weenie Bikini Linkbait
- Ten Things to Ask Before Hiring A Company to Promote Your Web Site

Articles by Eric Ward Written for other Publications

Written for or SearchEngineLand.com
- 8 Ways Backlink Analysis Can Offer Competitive Intelligence
- Reader Q ? A: How Link Signals Can Be Misunderstood
- 5 Things Google’s Latest Patent Tells Me About Links
- Why Logic Rules As A Link Builders Greatest Asset
- Link Building ROI: Measure With Caution
- Link Building’s Glass Ceiling
- Are Specialists The Future Of Link Building?
- Link Building vs. Link Marketing: What’s The Difference?
- Linking Food For Thought
- How To Take Control Of Your Link Building In 2010
- Rise Of The Web Librarian: An Elegant DMOZ Solution
- Recovering From Link Building Mistakes
- Elephants In The Link Building Living Room
- My Favorite Link Building Lie
- Betting On The Link Building Boondoggle Bonanza
- When Your Link Portfolio Is Devalued
- Are You Link Building Or Just Keeping Up With The Joneses?
- Understanding Federated Link Building: A Primer With Examples
- How A Twitter Reputation Algorithm Needs To Work
- Are Shortened URL Links Worth The Trouble?
- Twitter: Incredibly Valuable Or Utterly Useless As A Link Building Tool?
- Rules Of Linking Engagement As The Web Turns Twenty
- Why Link Building Must Go In-House
- Sustainable Link Equity
- Who Owns Link Building?
- When Link Rehabilitation Is A Viable Option
- Link Week Loose Ends
- Now Is The Winter of Linking’s Discontent
- When Google Goes Temporarily Insane
- Is This Link Building RFP A No-Win?
- Beyond Link Building Tools
- The Great Link Race Has Begun, But To Where?
- Linked, Tagged, Tweeted, and Feeded – Three Real Time Link Trackers
- Link Building for Big Old Sites
- Moving Away from SEO Link Building
- What If It Isn’t Linkworthy?
- Link Development Realities Versus What We Tell Our Clients
- The Link Building Kiss Of Death
- Trust The Linkers, Not The Links
- An Embarrassment Of Dead Link Riches
- The Art Of Opportunistic Linking
- Your Site’s Manifest Linking Destiny
- Defining Link Building Best Practices
- Life, Death, and Links
- How Social Media Becomes Link Fertilizer
- LinkSpotting – Headlines That Lead To Links and Why
- When Linking Experts Go Underground
- No Recession For Link Building
- Don’t Blame Google For Your Own Linking Failures
- Introduction To Trusted Source Link Streams
- When Links Are Dead But Not Forgotten
- How To Maximize Your Exposure In Google
- Why After 14 Years I Still Love Link Building
- Addicted to Link Research?
Written for ClickZ.com
- Make Friends With Competing Search Engine Links
- Holistic Link Potential: Beyond the Home Page
- Easy Linkin'
- Linking Stew
- Email Links: The Good, the Bad, and the Gibberish
- Linking 101: Back to Basics
- The Five Major Flaws of Link Popularity
- Portal Links: Where They Are and How to Get Them
- Resuscitating Dead Links
- A Link Too Far: Understanding Link Depth Origination
- What Your Link Request Should Contain and Why
- Link Popularity Is Not Your Only Linking Goal
- Building an Effective Linking Strategy
Written for SearchEngineWatch.com
- Search Engine Link Generators - Not Worth The Trouble
- Ten Things You Need to Know about Linking and Link Popularity
- Link Popularity and the Myth of the Guestbook Link
- How Search Engines Use Link Analysis
- The Link Building Conundrum
- 131 (Legitimate) Link Building Strategies
Written for MarketingProfs.com
- One Simple Link Building Tip That’s Often Overlooked
- Paid Me to Blog’: The End of the Blog as We Know It?
- Social Media Press Release Hell and Advice
- Link Opportunities, Courtesy of Google’s New Custom Search Engine Service
- Public Relations Social Link Invasion
- Can You Benefit from Reciprocal Links?
- Ego Link Search Tips
- Social Link Tic Tacs, Anyone?
Written for WebMarketing Today
- Artificial Linking and Search Rankings
- What Personalized Search Results Mean for Link Building
- The Pros and Cons of Buying Links
- How to Deploy Your Link Building Budget for Maximum Impact
- Will Reciprocal Links Get You in Trouble?
Written for Ad Age Magazine BtoB

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Eric Ward Biography

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Acknowledgements

--------- Recommended---------

Learn about Link Insight
From AdGooroo.com

Link Insight helps you find, score and prioritize linking targets to help you build quality backlinks.

-------- Media --------


Link Building video with Eric Ward and Mike McDonald of WebProNews discussing the impact of Pagerank on link building
At SMX East WebProNews' Mike McDonald and I discuss how link building has changed in the past ten years or so, and the implications for today's link builders.
 

-------- Client Comments --------
Eric offered incredibly effective advice and services that were instrumental in making ArtNexus.com the leading Latin American art magazine. He is the most effective link-builder on the planet. I'd recommend him strongly to anyone who has an important story to tell online
Mike Freedman, ArtNexus.com
 
-------- Link Building Video---------
link building videoWebProNews "The Insider" link building video discussion with Eric Ward. In this link building video, WebProNews Managing Editor Mike McDonald connects with Eric Ward via webcam to discuss the finer points of link building today, what constitutes good link bait, and creating a good balance of organic and paid links.

 

EricWard.com - Etiologic Content Linking Strategies

Thanks for the great work on our launch, Eric. Your efforts and report were excellent
Jeff Bezos, Amazon.com


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