LinkMoses - from Eric Ward
Since 1994 I've been helping content publishers with content discovery. That means many things. Here, I write about linking strategies, content publicity, give a little advice, and toss in a bit of philosophy. You are free to ignore all of it, or if you find it useful, let others know. 
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Wherefore Art Thou Hummingbird?
posted by Eric Ward on November 8, 2013 at 10.09 am EST


The two queries below are basically identical. The first query is

what is yahoo's current stock price?  (live result

As you can see, Google answered it for me directly, stating the sources as 

Google Finance - Yahoo Finance - MSN Money

The second query changes nothing but the company name from yahoo to twitter, as follows

what is twitter's current stock price? (live result

Check out the below screen captures showing the results as of this morning at 10:am EST. I'll stay away from making any conclusions about why this might be happening, and I wonder if this result will change in time. If you're wondering, click this link below to see what Google gives for the search phrase what is Google's current stock price?

For now, my guess is perhaps Twitter is so new to the market new they aren't showing up yet. But then again, here they are in Google Finance. What are your thoughts?  One of the great challenges content creators are going to face in the future (if they want to appeal to Google) is how exactly to become a trusted enough source of data to show up in the search results.


Again, I'd love to hear your thoughts over on either my G+ page or via twitter @ericward.

Link well my friend,

Eric Ward 
aka LinkMoses

About the Author
Eric Ward founded the Web's very first service for announcing, linking, and building awareness for Web sites, back in 1994. Ward is best known as the person behind the publicity and linking campaigns for,, The Link Exchange,,, and His services won the 1995 Award for Internet Marketing Excellence, alonbg with FedEx, Ragu, and Yahoo! Eric was selected one of the Web's 100 most influential people by Websight magazine. In 2009 Eric was one of 25 people profiled in the book Online Marketing Heroes. In 2013 Eric wrote The Ultimate Guide To Link Building for Entrepreneur Press. Eric has spoken at over 125 industry conferences. Today, Eric publishes LinkMoses Private, a subscription based linking strategy newsletter read by people in over 20 countries. He also consults and trains others on how to maximize their online presence. Eric has written linking strategy and advice columns for SearchEngineLand, MarketingProfs, ClickZ, Search Marketing Standard, SearchEngineGuide, Web Marketing Today, and Ad Age magazine. Learn more about Eric how he can assist you via|Contact Eric

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“ Eric Ward is THE authority on links”  - Danny Sullivan, SearchEngineLand