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Social Link Manipulation

By Eric Ward
 for SearchEngineLand's LinkWeek
June 11, 2007

The term "Social Media" is used ad nauseum to describe an ever growing collection of tools and services by which people share content, links, opinions, experience and perspectives with each other. Keeping up with the latest Social Media services and sites can make you dizzy. Wikipedia now lists 21 different types of social media related platforms, and there are over 25 different social bookmarking services alone. There are even services to help satiate your multiple bookmark needs, and here's a "Who's Who in Social Search" outlining some of the various forms of social media and tools. Hat-tip to Chris Sherman for it.

You probably have an email from a client asking why their site isn't on the Digg homepage, or why nobody is socially bookmarking them over at Reddit or Ma.gnolia. For the love of LinkMoses they haven't even been StumbledUpon once! In response, you download some toolbars and bookmarklets, you open accounts at a few of those services and then you got busy seeding your client's URLs far and wide. I'll save the ethical discussion of whether it is appropriate to open social bookmarking accounts for purely marketing reasons, and for now see Social Link Spam and Cigarette Butts, which I wrote last the full column at SearchEngineLand

Link well my friend

About the Author
Eric Ward founded the Web's first services for announcing, linking, and building buzz for Web sites, called NetPOST, in 1994, and in 1995 he launched the URLwire Site Announcement Network, which today has millions of readers and remains the only service devoted 100% to announcing useful web content. Eric is best known as the person behind the first linking campaigns for,, and His services won the 1995 Award For Internet Marketing Excellence, and he was selected as one of the Web's 100 most influential people by Websight Magazine in 1997. Eric is a 4-star speaker at Jupiter's Search Engine Strategies conferences, and he publishes a monthly how-to newsletter called THE WARD REPORT: Link Building and Content Publicity Tactics. Eric writes several online marketing columns including LinkWeek for, and previously wrote for and Ad Age magazine.  Eric, wife Melissa and four year old Noah live in Knoxville, Tennessee.
Content Publicity & Link Building Strategies since 1994
I help content sites attract and obtain online publicity, topically relevant links, trusted links, and quality editorial links
I create linking strategies and conduct link training sessions 
I help people understand the nuances of linking that enable their sites to thrive
100% white-hat tactics honed since 1994

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