What My Four-Year-Old And a Bicycle Has to do With Link Building


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What My Four-Year-Old And a Bicycle Has to do With Link Building
by Eric Ward, aka LinkMoses
December 27, 2006

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My son Noah decided out of the blue one day that he no longer wanted training wheels. I'd bought him two bikes, one with training wheels, one without, figuring this would encourage his natural desire to ride the two wheeler over time, and he'd thus gravitate to the bike without the training wheels on his own, when he was ready. I didn't want to push him and was curious what would happen if he had the choice between the two bikes.

What I didn't expect was how fast he'd learn how to ride the bike without the training wheels. It took him three trys. Click the above video to see him in all his wobbly two-wheeled glory.

So what does this have to do with link building? Nothing really, although the traits he showed are good ones to have if you want to make a career out of helping build links to web sites. Especially nowadays.

The traits of the link builder?

Confidence
Curiosity
Persistence
Respect
Fear

Link well my friend,

-LM

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About the Author

Eric Ward founded the Web's first services for announcing, linking, and building buzz for Web sites, called NetPOST, in 1994, and in 1995 he launched the URLwire Site Announcement Network, which today has millions of readers and remains the only service devoted 100% to announcing useful web content. Eric is best known as the person behind the first linking campaigns for Amazon.com, Rodney.com, and PBS.org. His services won the 1995 Award For Internet Marketing Excellence, and he was selected as one of the Web's 100 most influential people by Websight Magazine in 1997. Eric is a 4-star speaker at Jupiter's Search Engine Strategies conferences, and he publishes a monthly how-to newsletter called THE WARD REPORT: Link Building and Content Publicity Tactics. Eric writes online marketing advice columns for Web Marketing Today and MarketingProfs, and previously for ClickZ.com and Ad Age magazine. Eric, his wife Melissa and toddler Noah live in Knoxville, Tennessee.