 Eric
follows the right link building approach. He's interested in links that
are given based on merit,
and those are the links that stand the test of time —Matt Cutts, Google |
||
| . |
|
Eric
follows the right link building approach. He's interested in links that
are given based on merit,
and those are the links that stand the test of time —Matt Cutts, Google |
||
| . |
 .LinkMoses...from
Eric
Ward
Seasoned advice about link building and content publicity "because I've been doing it longer than anyone,I know what the hell works" About LinkMoses |  |Socialize
LinkMoses |
View
LinkMoses reactions
|  . . . .LinkMoses
feed. |
|
|
| Portrait Of The Perfect Link Builder
By Eric Ward
As companies realize that content publicity and link building must be a core part of online marketing, rather than just the latest SEO fad, those same companies are faced with the challenge that there's no consensus or body of research to help them pinpoint the person with the perfect skill set to do that job. Not only that, but the perfect skill set itself is open to great debate. Is link building a technical skill requiring programming or experience similar to on-page content/code optimization? Is link building more related to publicity and public relations, which would indicate the need for a different set of qualifications? And what would those qualifications be? Computer science degree? MBA? MSLS? Member of the PRSA? What about an MBA with a specialty in ecommerce? Can any of them do the job? By sheer accident I can shed some light on this challenge. Many of you know me from the 14 years I've been a self-employed content publicist/link building strategist. But I never set out to become either of those things. I was a former TV and print ad sales guy who decided to go back to Grad school at night in 1991 to study Information/Library Science, of all things. By a few twists of fate, some truly excellent discussion lists, and by being determined to learn every possible flavor of link building (good grief I once had my own web ring), here I am in 2007, an introvert who still gets embarrassed when they introduce me at a conference as an "expert." Really, how can anyone be an expert in a field that's still so new and evolving? That said, what is it about my particular background and experience that might help you find the perfect link builder?..read the full column at SearchEngineLand Link well my friend
|
| About the Author |
 Eric
Ward founded the Web's first services for announcing, linking, and
building buzz for Web sites, called NetPOST,
in 1994, and in 1995 he launched the URLwire
Site Announcement Network, which today has millions of readers
and remains the only service devoted 100% to announcing useful web content.
Eric is best known as the person behind the first linking campaigns for
Amazon.com,
Rodney.com,
and PBS.org. His services won the 1995
Award For Internet Marketing Excellence, and he was selected as one
of the Web's 100 most influential people by Websight Magazine in
1997. Eric is a 4-star speaker at Jupiter's Search Engine Strategies conferences,
and he publishes a monthly how-to newsletter called THE
WARD REPORT: Link Building and Content Publicity Tactics.
Eric writes several online marketing columns including LinkWeek
for SearchEngineLand.com,
and previously wrote for ClickZ.com
and Ad Age magazine. Eric, wife
Melissa and four year old Noah
live in Knoxville, Tennessee. |
|
EricWard.com Content Publicity & Link Building Strategies since 1994 
I help content sites attract and obtain online publicity, topically
relevant links, trusted
links, and quality
editorial links
I create linking strategies
and conduct link training
sessions
I help people understand the nuances of linking that enable their sites
to thrive
100% white-hat tactics honed since 1994
View other's blog comments about EricWard and comments about EricWard.com |
Eric Ward is
THE authority on links —Danny Sullivan,
SearchEngineLand
© EricWard.com
If
you had the chance to hire a full-time employee to engage in content publicity
and link building, what type of person would you look for? What sorts of
skills would you want? What personal traits would you value?