Intensive Linking
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Articles and commentary on the 
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by Eric Ward  Linking Strategy Session  Services URLwire  Contact
April 12, 2005
by Eric Ward, aka The Link Mensch

For the love of God please stop sending me link request emails like this one

One would think that since my web site has been around for 11 years, and since I'm a one-person shop and my name is front and center on my homepage, and since I specialize in link building, I shouldn't receive link request spam.

One would think.

Here's today's beauty.

-------- Original Message -------- 
Subject: link exchange request 
Date: Thu, 12 Apr 2006 15:37:30 +05-30 
From: <hidden to save him the humiliation>
To: Info <>

Hi Info, 

I would like to exchange links with your site and if you are interested 

please send me your site's link title, description and site url and first I will place the link to your site within 12 hours at 

This is our site information: 
Title: Computer maintenance 
Description:  A Group of qualified support experts working on your computer problems immediately. 
URL: http://www.

Please reply this mail as soon as possible. 
Our apologies if you do not wish to take part in a link exchange. 
Best regards, 


Where do I begin counting the ways this link request is a failure?  Forget the silly subject line, ignore the impersonal bulk request footprints all over it.  And ignore that it's not even close to being on topic for my site, and that my site doesn't even have a links page.  For me, the bottom line is if you don't have the time to look at my site, I don't have the time to read your email.  DELETE.
Until next time, I remain, 

Eric Ward,
The Link Mensch

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About the Author
Eric Ward founded the Web's first service for announcing and linking Web sites back in 1994. His client list is a who's who of online brands. Ward is best known as the person behind the linking campaigns for Books,, The Link Exchange, Rodney Dangerfield (, the AMA, and His NetPOST and URLwire services won the 1995 Award For Internet Marketing Excellence, and he was selected as one of the Web's 100 most influential people by Websight magazine in 1997. Eric is a 4-star speaker at Jupiter's Search Engine Strategies conferences, and he has written online marketing advice columns for ClickZ and Ad Age magazine.  Eric, his wife Melissa and son live in Knoxville, Tennessee. 
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