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LinkMoses On The New Google Link Analysis Tools
by Eric Ward, aka LinkMoses
February 6, 2007
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One word:  Finally.  Three more words: Why'd you stop? Many of you have heard me say at conferences that Google could easily create a new business just by providing more backlink analysis tools.  This week's announcement was a nice step in the right direction. 

In case you missed it, here you go: Discover your links (from Google)

Now, before you get too excited, here's a few key points.  First, read Danny Sullivan's outstanding review titled Google Releases New Link Reporting Tools. Rather than spending more time covering what Danny has done better than I can, here are a few thoughts on what would make it even better.

1). Let me filter (So I can see what you found just this week, or last July)
2). Let me include an ignore file (so I don't have to see those 950 blogroll links I already know about)
3). Let me organize IBLs into categories (blogs, groups, news)
4). Give me some parameters I can fiddle with, like...

- sites with PR above 4
- sites with anchor text in the link
- links that are more than x-years old

or as long as I'm asking...

- links that are x-years old, from pagerank x or better, from a geographic area x, from domain x, that use anchor text with word x, and from pages which do not also link to the URL x.

5). Send me gmail alerts based on criteria I define.  You found six new links from non U.S. based academic domains (ac.uk) ?  Tell me via email.  I'll pay for that feature.

6). Widgetize the whole shabang.

There's three times more than these I'd like to see, but I hesitate to say it will happen unless there's a real incentive for the bandwidth it will require.  I know Google is awash in cash, so the incremental income a fee-based and feature rich Webmaster Link Analysis service would generate isn't likely enough to worry about compared to the billions generated from ad encrusted splogs, but hey, why not let a third party do it as a separate entity, like me?  I know what you need to offer, and what it's worth.  Let's build it.  I'll send you a check every month.

Link well my friends, 

-LM

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About the Author
http://www.ericward.com/Eric Ward founded the Web's first services for announcing, linking, and building buzz for Web sites, called NetPOST, in 1994, and in 1995 he launched the URLwire Site Announcement Network, which today has millions of readers and remains the only service devoted 100% to announcing useful web content. Eric is best known as the person behind the first linking campaigns for Amazon.com, Rodney.com, and PBS.org. His services won the 1995 Award For Internet Marketing Excellence, and he was selected as one of the Web's 100 most influential people by Websight Magazine in 1997. Eric is a 4-star speaker at Jupiter's Search Engine Strategies conferences, and he publishes a monthly how-to newsletter called THE WARD REPORT: Link Building and Content Publicity Tactics. Eric writes online marketing advice columns for Web Marketing Today and MarketingProfs, and previously for ClickZ.com and Ad Age magazine.  Eric, his wife Melissa and toddler Noah live in Knoxville, Tennessee.