http://www.ericward.com/articles/index.html Articles and expert commentary on the art of generating publicity, buzz, and links for web content en-us http://www.ericward.com/articles/final-post-from-linkmoses.html Eric Ward 2008-08-10 http://www.ericward.com/articles/final-post-from-linkmoses.html http://www.ericward.com/articles/aggressive-linking.html When it comes to link building, how much is too much and how fast is too fast - Neither of these questions would have been asked in 1997, because their was no such thing as too fast or too much. But it isn't 1997 anymore is it? And since link development now plays a prominent role in web success and failure, these questions deserve answers... Eric Ward 2007-08-20 http://www.ericward.com/articles/aggressive-linking.html http://www.ericward.com/articles/cult-recip.html A big part of my professional life is spent teaching and training corporate clients how to become self sufficient at in-house link building and content publicity. Those readers here who have heard me speak at conferences may remember how strongly I have stated my position that to be effective over the long term, you must take as much control as possible over your link building activities, because outsourcing Eric Ward 2007-08-13 http://www.ericward.com/articles/cult-recip.html http://www.ericward.com/articles/five-deadly-linking-sins.html Here in the Link Week column, we mostly discuss intermediate to advanced linking related subjects, but I'm compelled to cover a very basic topic this week. Link requests. The link builders are out in force this summer. The proof is in my inbox. Over the two weeks since my last LinkWeek column, I've counted the number of link requests I've received. The total was forty-two. Eric Ward 2007-07-30 http://www.ericward.com/articles/five-deadly-linking-sins.html http://www.ericward.com/articles/linkanalysisbeyondrank.html I'm an extreme believer in linking analysis and competitive linking intelligence. I have tools that analyze millions of links every week. I have scripts that compare, contrast, group, separate, divide and categorize links to a degree that would make your eyes cross. As I type this one of my competitive link audit scripts is in its third hour of chewing on tens of thousands of inbound links linking to several sites my client's site competes with. But for this week's column let's imagine my link analysis has absolutely nothing to do with search rank. Eric Ward 2007-07-09 http://www.ericward.com/articles/linkanalysisbeyondrank.html http://www.ericward.com/articles/linktip-4-2-07.html Sometimes the most obvious high trust link opportunites are ignored or forgotten, or maybe you never knew they were available. Eric Ward 2007-04-02 http://www.ericward.com/articles/linktip-4-2-07.html http://www.ericward.com/articles/five-linkers.html Rae Hoffman, aka Sugarrae asked several well known link builders to do a group interview on link development. The results are surprisingly candid and varied, yet share a common thread. Eric Ward 2007-03-27 http://www.ericward.com/articles/five-linkers.html http://www.ericward.com/articles/bikini-linkbait.html I had the pleasure of being a guest on the SEO Rockstars podcast last Friday, where among the topics discussed was linkbait as a link building tactic. To be funny, I mentioned industrial ball bearings. A listener (a well known SEO pro whom I respect ) thought I implied linkbait was not possible for certain sites about certain topics, and went on to blog about me in a way that I feel needs clarification. Eric Ward 2007-03-22 http://www.ericward.com/articles/bikini-linkbait.html http://www.ericward.com/articles/yahoo-daily-wire-says-goodbye.html The Yahoo Daily Wire, an email newsletter that includes Yahoo Picks, New and Notable Sites, Full Coverage and Daily Entertainment news has announced it will stop being delivered via email sometime this month. Bummer. All is not lost, though. Here's a workaround method you use to continue receiving them via email Eric Ward 2007-03-13 http://www.ericward.com/articles/yahoo-daily-wire-says-goodbye.html http://www.ericward.com/articles/google-link-analysis-tools.html Many of you have heard me say at conference that Google could easily create a new business just by providing more backlink analysis tools. This week's a announcement was a nice step in the right direction. Eric Ward 2007-02-06 http://www.ericward.com/articles/google-link-analysis-tools.html http://www.ericward.com/articles/index.html There are several rarely discussed fundamental flaws to practice of linkbaiting. The most obvious flaw is that the most valuable IBLs (inbound links) for any given piece of content are completely different. Most linkbait strategies I see ignore this fundamental concept...read column at SearchEngineLand.com Eric Ward 2007-01-29 http://www.ericward.com/articles/index.html http://www.ericward.com/articles/ How do you define link popularity? I talk daily with SEO and SEM firms, content creators, interactive agencies, marketing firms, ad agencies, PR firms, and with other consultants. It's amazing how varied people's beliefs are with regards to link popularity, but as different as they are, all share a common purpose. Search ranking. I rarely have a conversation related to link building or online publicity where the topic of search rank does not come up...read column at SearchEngineLand.com Eric Ward 2007-01-22 http://www.ericward.com/articles/ http://www.ericward.com/articles So what's your linking strategy for 2007? I mean besides get as many as possible? Maybe you're adding link bait? Or buying links? Or ramping up your link-loaded "press releases" to six per month? Buying old sites and 301'ing them? Or maybe you want to get to the Digg homepage? Reciprocals? Three ways? Ask your college kid for a link from his .edu page? Outsource it all? Whatever your linking strategy -- and there are many -- one thing has not changed a bit in the 14 years I've been in the link building and content publicity game. Every web site has logical, natural and unique inbound link potential...read column at SearchEngineLand.com Eric Ward 2007-01-15 http://www.ericward.com/articles