Eric Ward


Adapt. Evolve. Succeed. Since 1994, over 1,000 web sites have utilized my experience to safely earn links and attention for their content.

How I Can Help You Request A Strategy SessionSubscribe to LinkMoses PrivateLinking Strategy Services

Eric follows the right link building approach. He’s interested in links that are given based on merit, and those are the links that stand the test of time.” -Matt Cutts, Google

Smart marketers have accepted that trying to manipulate Google is not a viable strategy. That's why in 20+ years I've never played that fools game. And I've never had a client penalized. If you've seen me speak at any of the 150+ conferences where I've presented, or read any of the hundreds of columns I've written, you may have already heard one of my core beliefs; your site should be able to succeed with and without traffic from Google.

The web is much bigger than one search engine.

At the same time, I recognize Google's importance. Google has stated that "The right kind of links are still critical to their algorithm. Links are the backbone of the web and remain the primary way Google determines quality". As I watched everyone lose their minds chasing the wrong links, I continued to remind anyone who would listen that links are much more than a commodity to be traded and sold. Links are the very fabric of the online world. Links are how people get from one place to another, whether by desktop, tablet, or smartphone, inside an app, by search or serendipity.

So how do we reconcile this? By recognizing links are crucial to your success with Google and beyond. Earning the right links and attention requires using skills from a variety of fields including marketing, public relations, a little science, art and even philosophy. There is no single "best way". There is "the best way for your site", which will be different for every site.

And this is my strength. Since before and after engines incorporated links into their algorithms, I've been developing content publicity plans, strategies and workshops that increase awareness of web sites. I work with individual site owners as well as small agencies who aren't afraid to roll up their sleeves.

My link building methods have adapted, sharpened and improved over 20 years. The linking strategies I implemented for in 1995 were much different than the linking strategies I implemented for the 2014 Sochi Winter Olympics site and mobile apps. I've also worked with hundreds of smaller niche sites, using methods that are 100% earned.

Now more than ever you need broader and diverse traffic sources and attention strategies. My approach, methodology, techniques and tactics will help you succeed. My clients agree

Those who want the job done right by the best in the business flock to Eric Ward and count themselves lucky that the maestro isn't booked into the next millennium"
- —Jim Sterne, founder of the Digital Analytics Association

Further details - More about my linking strategy services
In the News - Media coverage, interviews, etc.
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Eric Wrote The Book…

The Ultimate Guide To Link Building

How to Build Backlinks, Authority and Credibility for Your Website. From Entrepreneur Press. (Now in its 3rd printing)

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Current Issue:
August 29, 2015 [LinkMoses Private] #175

My private newsletter provides vetted high value niche Link Opportunity Alerts, linking strategies and tactics, linking case studies, curated news and short how-to videos. Delivered straight to your inbox monthly. Learn more about LinkMoses Private.

My Services

Live Site Evaluation

A one-on-one 75 Minute Linking Strategy Call that includes live screen sharing

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Linking Strategy Sessions

Two Strategy Sessions including my proprietary Linking Analytics and Competitive Link Audit

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Link Bait Strategy - Reality Check

I'll do some analysis to determine what role your existing (or new) content should play in your online linking strategy

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Custom Content Promotion & Linking Plan Creation

An 100% custom and complete online awareness building plan for your web content

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Link Building BootCamp

Weekly meetings of combined link building and training services

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URLwire Site Announcement Network

A private and discreet news service to announce meritorious Web content

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About Me

I'm a content linking strategist
With the changes search engines have made over the past few years, having a diversified inbound linking strategy is more important than ever, but many people aren't sure what that means. There are many "experts" and services that claim to know what's best for you, but as I enter my 20th year as a content linking strategist, I've watched those "experts" do more harm than good, and waste your time and money.

I develop earned linking strategies that increase awareness of your web content. This can be done in many ways depending on the type and topic of content you're trying to publicize. Earned links are just part of a well developed content publicity strategy, and I use methods based on my own personal experience and philosophy. My services include consulting, training, backlink audits, analysis and evaluation, and individualized content linking plans.

I also publish the linking strategies newsletter LinkMoses Private, and curate a web content promotion reading room with hundreds of my columns, videos, and presentations...

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Do my linking strategies work?

If you want A less biased opinion...
  • Eric Ward is hands-down the smartest thinker in the link building space”

    Mike Grehan
    CMO & Managing Director at Acronym

    Mike Grehan
  • When Eric talks about link building, you listen…”

    Joost de Valk
    Founder and CEO –

    Joost de Valk
  • “When we’ve needed our sites announced to the right people  and linked by the right places, Eric Ward is who we call”


  • “Eric is a promotion and link building guru…”

    Rand Fishkin

    Rand Fishkin
  • “ Thanks for the great work on our launch, Eric. Your efforts and report were excellent”

    Jeff Bezos

    Jeff Bezos
  • “Eric follows the right link building approach. He’s interested in links that are given based on merit, and those are the links that stand the test of time.”

    Matt Cutts

    Matt Cutts
  • “Eric Ward is THE authority on links.”

    Danny Sullivan

    Danny Sullivan