Eric Ward


Since 1994, hundreds of web sites have utilized my methods and expertise to earn links and attention for their content.

What I Do Explained in 60 Seconds Request A Strategy SessionSubscribe to LinkMoses PrivateLinking Strategy Services

I develop linking and publicity plans, strategies and workshops that increase awareness of web sites. I work with individual site owners as well as agencies. My proven link building methods have been honed over 20 years, working with sites as big as, and hundreds of smaller niche sites. My methods are 100% earned, and I have never had a client penalized. I’m also a firm believer that you should not rely on Google alone for your success.

Now more than ever you need broader and diverse traffic sources and attention strategies. My approach, methodology, techniques and tactics will help you succeed. My clients agree.

Those who want the job done right by the best in the business flock to Eric Ward and count themselves lucky that the maestro isn't booked into the next millennium"
- —Jim Sterne, founder of the Digital Analytics Association

Further details - More about my linking strategy services
In the News - Media coverage, interviews, etc.
Miss my hideous old site? - Here it is
Contact Me- You can contact me a number of ways. In a hurry? You can send a text to my phone right from this link

Eric Wrote The Book…

The Ultimate Guide To Link Building

How to Build Backlinks, Authority and Credibility for Your Website. From Entrepreneur Press. (Now in its 3rd printing)

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LinkMoses Private

Current Issue:
July 31, 2015 [LinkMoses Private] #174

My private newsletter provides vetted high value niche Link Opportunity Alerts, linking strategies and tactics, linking case studies, curated news and short how-to videos. Delivered straight to your inbox monthly. Learn more about LinkMoses Private.

My Services

Live Site Evaluation

A one-on-one 75 Minute Linking Strategy Call that includes live screen sharing

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Linking Strategy Sessions

Two Strategy Sessions including my proprietary Linking Analytics and Competitive Link Audit

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Link Bait Strategy - Reality Check

I'll do some analysis to determine what role your existing (or new) content should play in your online linking strategy

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Custom Content Promotion & Linking Plan Creation

An 100% custom and complete online awareness building plan for your web content

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Link Building BootCamp

Weekly meetings of combined link building and training services

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URLwire Site Announcement Network

A private and discreet news service to announce meritorious Web content

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About Me

I'm a content linking strategist
With the changes search engines have made over the past few years, having a diversified inbound linking strategy is more important than ever, but many people aren't sure what that means. There are many "experts" and services that claim to know what's best for you, but as I enter my 20th year as a content linking strategist, I've watched those "experts" do more harm than good, and waste your time and money.

I develop earned linking strategies that increase awareness of your web content. This can be done in many ways depending on the type and topic of content you're trying to publicize. Earned links are just part of a well developed content publicity strategy, and I use methods based on my own personal experience and philosophy. My services include consulting, training, backlink audits, analysis and evaluation, and individualized content linking plans.

I also publish the linking strategies newsletter LinkMoses Private, and curate a web content promotion reading room with hundreds of my columns, videos, and presentations...

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Do my linking strategies work?

If you want A less biased opinion...
  • Eric Ward is hands-down the smartest thinker in the link building space”

    Mike Grehan
    CMO & Managing Director at Acronym

    Mike Grehan
  • When Eric talks about link building, you listen…”

    Joost de Valk
    Founder and CEO –

    Joost de Valk
  • “When we’ve needed our sites announced to the right people  and linked by the right places, Eric Ward is who we call”


  • “Eric is a promotion and link building guru…”

    Rand Fishkin

    Rand Fishkin
  • “ Thanks for the great work on our launch, Eric. Your efforts and report were excellent”

    Jeff Bezos

    Jeff Bezos
  • “Eric follows the right link building approach. He’s interested in links that are given based on merit, and those are the links that stand the test of time.”

    Matt Cutts

    Matt Cutts
  • “Eric Ward is THE authority on links.”

    Danny Sullivan

    Danny Sullivan