Adapt. Evolve. Never Stop Learning.
I'm a linking strategist, and since 1994, over 1,000 web sites have sought my experience and understanding of the web's vast link graph to safely seek, attract, develop and earn links and awareness.
Link building. Those two words don't do justice to today's web. "Online" means more than just "the web". A link can exist on a web site, inside an app on your phone, or even as a QR code on a shortbread cookie. Linking strategy experts understand this. Earning and creating awareness of your web site, app or any content asset requires a unique skill-set, which few people have or wish to learn. I've devoted 20+ years of my life to links, and invite you to learn more.
Reaching me - You can contact me here. I'm a one person business, and I do my best to return emails and calls within 24 hours.
Smart marketers have accepted that trying to manipulate Google through link building is not a viable strategy. That's why in 20+ years I've never played that fools game. And I've never had a client penalized. If you've seen me speak at any of the 150+ conferences where I've presented, or read any of the hundreds of columns I've written, you may have already heard one of my core beliefs; your linking strategies must allow your site to succeed with and without traffic from Google.
The web is much bigger than one search engine.
At the same time, I recognize Google's importance. Google has stated that "The right kind of links are still critical to their algorithm. Links are the backbone of the web and remain the primary way Google determines quality". As I watched everyone lose their minds chasing the wrong links, I continued to remind anyone who would listen that links are much more than a commodity to be traded and sold. Links are the very fabric of the online world. Links are how people get from one place to another, whether by desktop, tablet, or smartphone, inside an app, by search or serendipity.
So how do we reconcile this? By recognizing links are crucial to your success with Google and beyond. Earning the right links and attention requires using skills from a variety of fields including marketing, public relations, a little science, art and even philosophy. There is no single "best way". There is "the best way for your site", which will be different for every site.
And this is my strength.
My industry longevity validates and vindicates my methodologies. I’ve watched hundreds of so-called linking strategists come and go, and I’ve survived every Google update, because my methods aren’t based on tricks. FACT: I’ve ranked #1 or #2 at Google for the phrase “link building expert” since Google launched.
Long before engines incorporated links into their algorithms, I've been offering link building services, content publicity plans, strategies, backlink audits and workshops that increase awareness of web sites. I work with individual site owners as well as small agencies who aren't afraid to roll up their sleeves.
Adapt. Evolve. Never Stop Learning.
My link building methods have adapted, sharpened and improved over 20 years. The linking strategies I implemented for Amazon.com in 1995 were much different than the linking strategies I implemented for the 2014 Sochi Winter Olympics site and mobile apps. I've also worked with hundreds of smaller niche sites, using methods that are 100% earned.
Now more than ever you need broader and diverse traffic sources and attention strategies. My approach, methodology, techniques and tactics will help you succeed. My clients agree
Those who want the job done right by the best in the business flock to Eric Ward and count themselves lucky that the maestro isn't booked into the next millennium"
- Jim Sterne, founder of the Digital Analytics Association
Live Site Evaluation
A one-on-one 75 Minute Linking Strategy Call that includes live screen sharing
Link Bait Strategy - Reality Check
I'll do some analysis to determine what role your existing (or new) content should play in your online linking strategy
Custom Content Promotion & Linking Plan Creation
An 100% custom and complete online awareness building plan for your web content
Link Building BootCamp
Weekly meetings of combined link building and training services
URLwire Site Announcement Network
A private and discreet news service to announce meritorious Web content
I'm a content linking strategist
I develop earned linking strategies that increase awareness of your web content. This can be done in many ways depending on the type and topic of content you're trying to publicize. Earned links are just part of a well developed content publicity strategy, and I use methods based on my own personal experience and philosophy. My services include consulting, training, backlink audits, analysis and evaluation, and individualized content linking plans.
Do my linking strategies work?
If you want A less biased opinion...
“Eric Ward is hands-down the smartest thinker in the link building space”
CMO & Managing Director at Acronym
“When Eric talks about link building, you listen…”
Joost de Valk
Founder and CEO – Yoast.com
“When we’ve needed our sites announced to the right people and linked by the right places, Eric Ward is who we call”
“Eric is a promotion and link building guru…”
“ Thanks for the great work on our launch, Eric. Your efforts and report were excellent”
“Eric follows the right link building approach. He’s interested in links that are given based on merit, and those are the links that stand the test of time.”
“Eric Ward is THE authority on links.”