Eric Ward


February, 2016

I'm Eric Ward. Since 1994 I've helped over 1,000 websites of all sizes safely seek, develop and earn links and awareness for their digital assets. Here's my full bio.

Site owners and agencies reach out to me for my experience and understanding of the web's vast link graph. I've analyzed millions of links and thousands of backlink profiles over the past 21 years, presented at over 150 industry events, written a top-selling book, and every month I publish a linking strategies newsletter with subscribers in 21 countries.

Several years ago Danny Sullivan acknowledged my experience when he introduced me at a conference as "LinkMoses".

I Help Sites Large and Small.

While it's true I've worked with some of the biggest names in the industry, my biggest thrill comes from helping small and medium niche businesses succeed. A few of my big name clients included,,,,,,,,,,, the United States Olympic Committee. I've also worked with hundreds of small niche businesses, like and Mountain Laurel Handrails.

More than links: The phrase "Link building" doesn't do justice to today's web. Being online means more than just "the web", and links exist everywhere; on a web page, inside an app, in a tweet, on the receipt that was just sent to your phone, in a PDF document, or even as a QR code in the icing on a shortbread cookie.

Linking strategy experts understand this. We adapt and evolve and never stop learning. Earning and creating awareness of your web site, app or any content asset requires a unique skill-set, which few people have or wish to learn. I've devoted many years of my life to links, and invite you to learn more.

Reaching me: You can contact me here. I'm a one person business, and I do my best to return emails and calls within 24 hours.

How I Help You Request A Private Strategy SessionSubscribe to LinkMoses PrivateLinking Strategy Services

Watch my recent link building strategies Q/A

Smart marketers have accepted that trying to manipulate Google through link building is not a viable strategy. That's why in 20+ years I've never played that fools game. And I've never had a client penalized. If you've seen me speak at any of the 150+ conferences where I've presented, or read any of the hundreds of columns I've written, you may have already heard one of my core beliefs; your linking strategies must allow your site to succeed with and without traffic from Google.

The web is much bigger than one search engine.

At the same time, I recognize Google's importance. Google has stated that "The right kind of links are still critical to their algorithm. Links are the backbone of the web and remain the primary way Google determines quality". As I watched everyone lose their minds chasing the wrong links, I continued to remind anyone who would listen that links are much more than a commodity to be traded and sold. Links are the very fabric of the online world. Links are how people get from one place to another, whether by desktop, tablet, or smartphone, inside an app, by search or serendipity.

So how do we reconcile this? By recognizing links are crucial to your success with Google and beyond. Earning the right links and attention requires using skills from a variety of fields including marketing, public relations, a little science, art and even philosophy. There is no single "best way". There is "the best way for your site", which will be different for every site.

And this is my strength.

My industry longevity validates and vindicates my methodologies. I’ve watched hundreds of so-called linking strategists come and go, and I’ve survived every Google update, because my methods aren’t based on tricks. FACT: I’ve ranked #1 or #2 at Google for the phrase “link building expert” since Google launched.

Long before engines incorporated links into their algorithms, I've been offering link building services, content publicity plans, strategies, backlink audits and workshops that increase awareness of web sites. I work with individual site owners as well as small agencies who aren't afraid to roll up their sleeves.

Adapt. Evolve. Never Stop Learning.

My link building methods have adapted, sharpened and improved over 20 years. The linking strategies I implemented for in 1995 were much different than the linking strategies I implemented for the 2014 Sochi Winter Olympics site and mobile apps. I've also worked with hundreds of smaller niche sites, using methods that are 100% earned.
Now more than ever you need broader and diverse traffic sources and attention strategies. My approach, methodology, techniques and tactics will help you succeed. My clients agree
Those who want the job done right by the best in the business flock to Eric Ward and count themselves lucky that the maestro isn't booked into the next millennium"
- —Jim Sterne, founder of the Digital Analytics Association

Further details about my linking strategy services
Watch recordings of my Link Building Q/A Videos
In the News - Media coverage, interviews, etc.
Miss my hideous old site?- It's alive!

Eric Wrote The Book…

The Ultimate Guide To Link Building

How to Build Backlinks, Authority and Credibility for Your Website. From Entrepreneur Press. (Now in its 3rd printing) And check out my 100 Hand Picked Link Building Resources.

There have been thousands of books published about online marketing. Ours ranks in Amazon’s Top 35 of All Time.

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LinkMoses Private

Current Issue:
#181 (January 29, 2016) – Link Relevance Mistakes - Link Disavow Review - Google Grok - Ten New Link Opportunity Alerts ]
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LinkMoses Private is my private subscriber-only newsletter, which provides linking strategies and tactics, linking case studies, curated news, short how-to videos, and vetted high value niche Link Opportunity Alerts. Delivered straight to your inbox monthly. Learn more about LinkMoses Private.

My Services

Live Site Evaluation

A one-on-one 75 Minute Linking Strategy Call that includes live screen sharing

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Backlink Audit and Linking Strategy Sessions

Two Strategy Sessions including my proprietary backlink audit

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Link Bait Strategy - Reality Check

I'll do some analysis to determine what role your existing (or new) content should play in your online linking strategy

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Custom Content Promotion & Linking Plan Creation

An 100% custom and complete online awareness building plan for your web content

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Link Building BootCamp

Weekly meetings of combined link building and training services

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URLwire Site Announcement Network

A private and discreet news service to announce meritorious Web content

Learn More

About Me

I'm a content linking strategist
With the changes search engines have made over the past few years, having a diversified inbound linking strategy is more important than ever, but many people aren't sure what that means. There are many "experts" and services that claim to know what's best for you, but as I enter my 20th year as a content linking strategist, I've watched those "experts" do more harm than good, and waste your time and money.

I develop earned linking strategies that increase awareness of your web content. This can be done in many ways depending on the type and topic of content you're trying to publicize. Earned links are just part of a well developed content publicity strategy, and I use methods based on my own personal experience and philosophy. My services include consulting, training, backlink audits, analysis and evaluation, and individualized content linking plans.

I also publish the linking strategies newsletter LinkMoses Private, and curate a web content promotion reading room with hundreds of my columns, videos, and presentations...

...continue reading

Do my linking strategies work?

If you want A less biased opinion...
  • Eric Ward is hands-down the smartest thinker in the link building space”

    Mike Grehan
    CMO & Managing Director at Acronym

    Mike Grehan
  • When Eric talks about link building, you listen…”

    Joost de Valk
    Founder and CEO –

    Joost de Valk
  • “When we’ve needed our sites announced to the right people  and linked by the right places, Eric Ward is who we call”


  • “Eric is a promotion and link building guru…”

    Rand Fishkin

    Rand Fishkin
  • “ Thanks for the great work on our launch, Eric. Your efforts and report were excellent”

    Jeff Bezos

    Jeff Bezos
  • “Eric follows the right link building approach. He’s interested in links that are given based on merit, and those are the links that stand the test of time.”

    Matt Cutts

    Matt Cutts
  • “Eric Ward is THE authority on links.”

    Danny Sullivan

    Danny Sullivan