I do explained in 60 seconds
inbound content publicity strategies that increase awareness of your web
content. This can be done in many ways depending on the type and topic
of content you're trying to publicize. While links and search rank are
a part of the process, they are just part of a well developed content publicity
all the changes the search engines have made over the past few years, having
a diversified inbound strategy is more important today than ever, but many
people aren't sure what that means. There are countless "experts" and services
that claim to know what's best for you, but as I enter my 19th year as
a content linking strategist, I've observed many of them have few
clues as to what actually works, and will waste your time and money.
me help by showing you the linking strategies and processes I've practiced
for hundreds of web sites since 1994, when I helped Jeff Bezos launch Amazon.com
that announcement. I'll show you how to create and deploy a natural
linking strategy designed to help your content or app earn quality
links and publicity. You also can learn my unique techniques and processes
via training and consulting.
You'll gain an understanding of the complexity and variety of online marketing
My Link building
philosophy is based on experience working with hundreds of sites large
and small. Over the course of that time I've been written about in over
150 books, magazines, newsletters, T.V., and Radio, and the services
I created are used as examples in college
courses on Internet marketing.
yes, I know my site is ugly. It proves that Google wants content, not bells
and whistles. Search Google for link building
expert Eric Ward, and you'll find 250,000 results that help explain
how my processes are unique, ethical, and effective.
|Overview of Services:
Most often requested
Strategy Call and Site Review
know link building is important, but you don't know what (or who) to believe
or where to spend your time and money. Let me help. As a widely
acknowledged link building expert, I'll save you money and heartache. I've
been doing this longer than any other person on the web, and I've seen
just about every linking related tactic there is, good, bad, and ugly.
Depth Competitive Link Audit and Industry Link Analysis
my proprietary Linking Analytics and Competitive Link Audit, and a strategy
report with recommendations created by me specifically for your site, plus
2.5 hours by phone. Put my link building expertise and experience to work
helping your site succeed.
Building Boot Camp with Eric Ward
(Next available slot is in january
A combined link building
and training service, where I teach and train you on the same techniques
used for my clients. I'll create and give you link building and tracking
tools you can use after we finish. I cut through all the linking rumors
and inaccurate "expert" advice and maximize your investment in your site.
After the Bootcamp is completed, we then continue to have one hour monthly
strategy calls for six months. Full
Not interested in the Boot
Camp? I offer several other link
building training services.
Bait Strategy Development
I help coach you through
the process of creating a
strategy and tactics that make sense for your site.
Link Building Plans - Custom
Link Marketing Strategies - Link
Have me do the leg and
brain work to identify the proper topically
relevant link targets and high value editorial link targets for
content, including key influencers and social
media. Then I'll teach you the process of obtaining these
high quality links naturally.
Site Announcement Network - Established
details at urlwire.com
URLwire was established
in 1994 as a private and discreet news service to announce meritorious
Web content to the exact resource seekers and trusted influencers who care
about it. URLwire subscribers represent some of the most trusted sources
in the world, who can have tremendous impact on your organic rankings.
Other information on this site
Building Expert Training and Link Building Seminars
my approach to link building work?
I Work: An Up Close Look
for PR firms/agencies
Building Best Practices (On Hiatus)
In the Trades
Building Software - What to Look for and What to Avoid
Library: Link Building
Articles and Advice
Oldies but goodies...
Requests via Email - A Primer With Tips
Moses Linking Commandments
Experts Tell All
Ward's Link Building Presentations, Seminars and Conferences
From 1998: Link
Building for Non Profits - Washington D.C. conference
building podcast: The written and audio transcript of the podcast
between myself and Eric Enge.
Ward's Link Building Webcast for Search Marketing Now
addition to my own Link
Building Best Practices Articles, I write for several online marketing
industry trade publications.
can read my LinkWeek
columns at SearchEngineLand.com
can read my linking
strategy columns at SearchEngineWatch.com
also contributed columns to ClickZ,
SearchEngineJournal, WebMarketingToday and Ad Age B2B magazine
More about my services and experience below
Linking Strategy Session and Link Audit- $2,500
me show you the key online venues where your site is missing linking opportunities.
I'll identify weakness in your linking strategy, mine and analyze competitor
and industry site links to help your own site's link development.
This session Includes written reports and two hours of personal private
and Consulting for Content Publicity/Link Building
I offer several types of
link building and link development training services, from one-to-one to
group sessions, in-person and web based.
Building Services, aka NetPOST (First began
Link development, link,
content publicity and site announcements for your site, using a holistic
linking approach based on your site's subject, features, and content. 100%
white hat link building services and training. I also provide strategy
sessions to help you maximize your content's ability to attract the right
links the right way.
Your new web site announced
to the right online editors and site reviewers, via Email, Web, RSS feed,
Blog, Groups and other methods. URLwire is matched by topic, and
sent only to those who write about and link to quality web sites.
Besides my current Link
Building Best Practices Q and A, I also provide many previous articles
and ebooks. LinkMoses
Link Building Articles and Advice
was a very popular feature, and Ten
Things to Ask Before Hiring A Company to Promote Your Web Site is an
old column that still resonates today. Several years ago I partnered
with Robin Nobles and John Alexander to create an ebook titled, 131
(Legitimate) Link Building Strategies.
The year: 1994. The web
is catching on. But there aren't any web promotion companies yet.
So I start the first one, and ask Yahoo! founder Jerry Yang
to create a new Yahoo! directory category, since none exists.
Read the original 1994 email
exchange between Jerry and I.
Link Building Course
The Secrets to Getting and Keeping Google
Eleven On-Demand Videos Presented
by Linking Strategy Experts Eric Ward and Ken McGaffin
and Sign Up Details
~ ~ ~
Receive Linking Strategies
and Link Opportunity Alerts Direct from Eric Ward...learn
The complete LinkMoses Private
Archive is now available. It contains 147 issues, 425+ Link Opportunity
Alerts, and 440 pages of linking
~ ~ ~
Ultimate Guide To Link Building
Eric Ward and Garrett French
and Barnes & Noble
~ ~ ~
Will Google Hummingbird Impact Links? Here Are 6 Ways
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board at Pinterest
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Ward Interviewed by Ogilvy Public Relations
Interview by Brian Camen
~ ~ ~
Coverage Past and Present
Building Best Practices
~ ~ ~
Mike McDonald and I discuss how
link building has changed in the past ten years or so, and the implications
for today's link builders.
~ ~ ~
I'm one of
25 people profiled in the book Online
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Previous SES conference sessions:
Media Link Building
Building Webcasts & Webinars
If you missed
the webcast on Links, Link-Building
and Public Relations with Chris Sherman, the archived version may still
~ ~ ~
"The Insider" discussion with Eric Ward. In this link
building video, WebProNews Managing Editor Mike McDonald connects
with Eric Ward via webcam to discuss the finer points of link building,
what constitutes good link bait, and creating a good balance of organic
and paid links.
~ ~ ~
has been the Svengali behind the scenes of some of the Web's best known
launches, from Amazon.com to Rodney.com
WALL STREET JOURNAL Online
who value time and want the job done right by the best in the business
flock to Eric Ward and count themselves lucky that the maestro isn't booked
into the next millennium.
is one of the most plugged in professionals we know, having been online
approximately forever. So if you want to get your news around, call the
guy. In addition to being non-annoying, he's extremely effective in telling
Heavy Duty Influentials what it is you're doing. This is especially valuable
in cases where you yourself have forgotten.
Locke, The Cluetrain
Manifesto and Entropy Gradient
may well be the foremost expert on promoting Web site launches and Web
of Eric Ward's approach is optimal.
Ward client comments.