Eric Ward


Since 1994, hundreds of site owners, agencies, and PR firms have relied on my expertise to earn attention, publicity and links for their web content.

My unique and proven link building strategies, honed over 20 years, have given me the opportunity to advise sites including as well as sites in smaller niches. My methods are 100% merit-based, and I have never had a client penalized. Now more than ever you need multiple traffic sources. My approach, methodology, techniques and tactics will help you succeed.

What I Do Request A Private Strategy Session
"Those who value time and want the job done right by the best in the business flock to Eric Ward and count themselves lucky that the maestro isn't booked into the next millennium"
- —Jim Sterne, founder of the Digital Analytics Association

Further details - More about my link building services
In the News - Media coverage, interviews, etc.

Link Building Book Details

The Ultimate Guide To Link Building

How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking (This title is from the Entrepreneur Press "Ultimate" Series)

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LinkMoses Private

Current Issue:
July 31, 2015 [LinkMoses Private] #174

Subscribe to my private newsletter filled with high quality and natural Link Opportunity Alerts, linking strategies, Q/A, client linking case studies, news and tactics delivered straight to your inbox monthly. Learn more about LinkMoses Private.

My Services

Content Promotion and Natural Linking Strategies

Live Site Evaluation

A one-on-one 75 Minute Linking Strategy Call that includes live screen sharing

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Linking Strategy Sessions

Two Strategy Sessions including my proprietary Linking Analytics and Competitive Link Audit

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Link Bait Tactics, Strategies, & Consulting

An audit to determine what role link baiting ought to play in your online marketing strategy

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Custom Content Promotion & Linking Plan Creation

An 100% custom and complete online awareness building plan for your web content

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Link Building BootCamp

Weekly meetings of combined link building and training services

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URLwire Site Announcement Network

A private and discreet news service to announce meritorious Web content

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About Me

I am a content linking strategist
With the changes search engines have made over the past few years, having a diversified inbound linking strategy is more important than ever, but many people aren't sure what that means. There are many "experts" and services that claim to know what's best for you, but as I enter my 20th year as a content linking strategist, I've watched those "experts" do more harm than good, and waste your time and money.

I develop earned linking strategies that increase awareness of your web content. This can be done in many ways depending on the type and topic of content you're trying to publicize. Earned links are just part of a well developed content publicity strategy, and I use methods based on my own personal experience and philosophy. My services include consulting, training, backlink audits, analysis and evaluation, and individualized content linking plans.

I also publish the linking strategies newsletter LinkMoses Private, and curate a web content promotion reading room with hundreds of my columns, videos, and presentations...

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Do my linking strategies work?

If you want A less biased opinion...
  • “When we’ve needed our sites announced to the right people  and linked by the right places, Eric Ward is who we call”


  • “Eric is a promotion and link building guru…”

    Rand Fishkin

    Rand Fishkin
  • “ Thanks for the great work on our launch, Eric. Your efforts and report were excellent”

    Jeff Bezos

    Jeff Bezos
  • “Eric follows the right link building approach. He’s interested in links that are given based on merit, and those are the links that stand the test of time.”

    Matt Cutts

    Matt Cutts
  • “Eric Ward is THE authority on links.”

    Danny Sullivan

    Danny Sullivan