You need to increase awareness of your web content (or mobile/app content), and are looking for the most effective way to do so, whether through click traffic, social media, organic search or other means. I create inbound linking strategies to help you accomplish this.

There are countless "experts" and services that claim to know what's best for you, but as I enter my 19th year as a content linking strategist, I've observed many of them have few clues as to what actually works, and will waste your time and money.

You want to go about the process in the right way, but with all the changes over the past couple years (Pandas and Penguins and more), you aren't sure what that means. 

Let me help by showing you the linking strategies and processes I've practiced for hundreds of web sites since 1994, when I helped Jeff Bezos launch Amazon.com Here's the announcement.

I'll show you how to create and deploy a natural linking strategy designed to help your content earn quality links and publicity. You'll learn my unique techniques and processes via link building training and consulting. You'll gain an understanding of the complexity and variety of link marketing approaches. My Link building philosophy is based on experience working with hundreds of sites large and small. Over the course of that time I've been written about in over 150 books, magazines, newsletters, T.V., and Radio, and the services I created are used as examples in college courses on Internet marketing.  Search Google for link building expert Eric Ward, and you'll find over 250,000 results that help explain how my processes are unique, ethical, and effective.

And by the way, I know my site is ugly.  It's not about beauty, it's about what you know.

Overview of Services: . Most often requested service:  Linking Strategy Call and Site Review Full details You know link building is important, but you don't know what (or who) to believe or where to spend your time and money.  Let me help.  As a widely acknowledged link building expert, I'll save you money and heartache. I've been doing this longer than any other person on the web, and I've seen just about every linking related tactic there is, good, bad, and ugly. .

Other services:  In Depth Competitive Link Audit and Industry Link Analysis Full details Includes my proprietary Linking Analytics and Competitive Link Audit, and a strategy report with recommendations created by me specifically for your site, plus 2.5 hours by phone. Put my link building expertise and experience to work helping your site succeed.

Link Building Boot Camp with Eric Ward  (Next available slot is in June 2013) A combined link building and training service, where I teach and train you on the same techniques used for my clients. I'll create and give you link building and tracking tools you can use after we finish. I cut through all the linking rumors and inaccurate "expert" advice and maximize your investment in your site. After the Bootcamp is completed, we then continue to have one hour monthly strategy calls for six months. Full details Not interested in the Boot Camp? I offer several other link building training services.

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Link Bait Strategy Development Full details I help coach you through the process of creating a Linkbait strategy and tactics that make sense for your site.

Natural Link Building Plans - Custom Link Marketing Strategies - Link Building Blueprints Full details Have me do the leg —and brain— work to identify the proper topically relevant link targets and high value editorial link targets for your content, including key influencers and social media.  Then I'll teach you the process of obtaining these high quality links naturally.

URLwire Site Announcement Network - Established in 1994 Full details at urlwire.com URLwire was established in 1994 as a private and discreet news service to announce meritorious Web content to the exact resource seekers and trusted influencers who care about it. URLwire subscribers represent some of the most trusted sources in the world, who can have tremendous impact on your organic rankings.

Eric Ward Biography
Link Building Expert Training and Link Building Seminars
Does my approach to link building work?
How I Work: An Up Close Look
Link Building Fundamentals
Note for PR firms/agencies
Link Building Philosophy
Link Building Interviews
Acknowledgements
Testimonials

Blog: Link Building Best Practices (On Hiatus)
Recent Post: Link Building Software - What to Look for and What to Avoid
Article Library: Link Building Articles and Advice

Oldies but goodies...
Link Requests via Email - A Primer With Tips
Link Moses Linking Commandments
Link Experts Tell All

Eric Ward's Link Building Presentations, Seminars and Conferences
From 1998: Link Building for Non Profits - Washington D.C. conference 

Link building podcast: The written and audio transcript of the podcast between myself and Eric Enge. 

Eric Ward's Link Building Webcast for Search Marketing Now

I addition to my own Link Building Best Practices Articles, I write for several online marketing industry trade publications. 

You can read my LinkWeek columns at SearchEngineLand.com
You can read my linking strategy columns at SearchEngineWatch.com

I've also contributed columns to ClickZ, SearchMarketingStandard, SearchEngineJournal, WebMarketingToday and Ad Age B2B magazine (print)

More about my services and experience below

Private Linking Strategy Session and Link Audit- $2,500
Let me show you the key online venues where your site is missing linking opportunities.  I'll identify weakness in your linking strategy, mine and analyze competitor and industry site links to help your own site's link development.  This session Includes written reports and two hours of personal private phone consultation.

Training and Consulting for Content Publicity/Link Building
I offer several types of link building and link development training services, from one-to-one to group sessions, in-person and web based.

Link Building Services, aka NetPOST (First began in 1994)
Link development, link, content publicity and site announcements for your site, using a holistic linking approach based on your site's subject, features, and content. 100% white hat link building services and training.  I also provide strategy sessions to help you maximize your content's ability to attract the right links the right way. 

URLwire Site Announcements
Your new web site announced to the right online editors and site reviewers, via Email, Web, RSS feed, Blog, Groups and other methods.  URLwire is matched by topic, and sent only to those who write about and link to quality web sites.

On-site reading
Besides my current Link Building Best Practices Q and A, I also provide many previous articles and ebooks. LinkMoses Link Building Articles and Advice was a very popular feature, and Ten Things to Ask Before Hiring A Company to Promote Your Web Site is an old column that still resonates today. Several years ago I partnered with Robin Nobles and John Alexander to create an ebook titled, 131 (Legitimate) Link Building Strategies. 

Time warp...
The year: 1994. The web is catching on. But there aren't any web promotion companies yet.  So I start the first one, and ask Yahoo! founder Jerry Yang to create a new Yahoo! directory category, since none exists.   Read the original 1994 email exchange between Jerry and I. 
 

The complete LinkMoses Private Archive is now available to members. It contains 117 issues, 320+ Link Opportunity Alerts, and 338 pages of linking strategies.

Previous SMX conference sessions:
Link Building Fundamentals

Link Building Webcasts & Webinars

If you missed the webcast on Links, Link-Building and Public Relations with Chris Sherman, the archived version is available.

.Link Building Videos

Ward has been the Svengali behind the scenes of some of the Web's best known launches, from Amazon.com to Rodney.com — THE WALL STREET JOURNAL Online
 

Those who value time and want the job done right by the best in the business flock to Eric Ward and count themselves lucky that the maestro isn't booked into the next millennium.
—Jim Sterne, Inc. Magazine

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Eric is one of the most plugged in professionals we know, having been online approximately forever. So if you want to get your news around, call the guy. In addition to being non-annoying, he's extremely effective in telling Heavy Duty Influentials what it is you're doing. This is especially valuable in cases where you yourself have forgotten. 
— Chris Locke, The Cluetrain Manifesto and Entropy Gradient Reversals (pdf)
 

Eric Ward may well be the foremost expert on promoting Web site launches and Web events.
— Interactive PR News

The impact of Eric Ward's approach is optimal.
— NetGuide Magazine