I'm Eric Ward. Since 1994 I've helped over 1,500 companies design, develop and execute earned linking strategies. My approach is custom, based on your content assets and business niche, and I don't believe in quick fixes designed to "fool" Google. My strategies help you succeed over the long term. The web is bigger than one search engine, and your digital marketing strategies should be as well.
I also publish the linking strategies newsletter “LinkMoses Private", which has subscribers in 20+ countries. Danny Sullivan introduced me as LinkMoses when I was presenting at his conferences, and the nickname stuck.
Earning and creating awareness of your web site, app or any content asset requires a unique skill-set, which few people have or wish to learn. I've devoted over 20 years of my life to links.
I help high-value content gain attention online, get discovered, and yes, earn legitimate links. But "link building" is a dated term, and doesn't do justice to the process needed to succeed today.
As for my site, it's text heavy on purpose. At this point in my career I don't feel the need to impress you with fancy graphics.
Here's my full bio.
Link Building = Fear and Confusion...
A vast amount of amazing content exists online, but most of it fails to get the attention it deserves because people are fearful about what types of tactics and awareness building strategies are safe and effective. I've NEVER had a client penalized, and my clients succeed.
My business life changed forever the day Jeff Bezos asked me to announce and publicize Amazon.com’s debut. I carried out my work for Jeff from my kitchen table on a dial-up modem. That project proved to me that my business model could succeed.
Then Came Google...
For years, too many companies have relied on free organic traffic from Google for their success. I've spoken at over 150 industry trade shows, and warned people to stop treating Google like a slot machine. The free traffic would go away sooner or later. People laughed at me. But then Google got smarter. Where are those companies now? Not laughing.
Don't make the same mistake...
I'll help you carefully maximize what you can get from Google, but also show you how to develop multiple traffic streams so the next Google update isn't a catastrophe. My expertise has always been helping digital content attract attention, publicity, earn links and mentions, and ultimately find its rightful place online. While I recognize Google can be part of that, there are many more ways to make sure your digital assets get the attention they deserve.
Adapt - Evolve - Never Get Complacent...
My linking and awareness building methods have adapted, sharpened and improved over my career. Sixteen years ago I was asked to contribute a chapter for Mitchell Levy's book Evolve-Or-Die along with many of the world's top online marketers. Since then hundreds of "experts" have vanished, while I continue to thrive. Why? I chose to evolve.
More Than Links...
Desktops. Tablets. Phones. Being online means more than just "the web", and links exist everywhere; on a web page, inside an app, in a tweet, on the receipt that was just sent to your phone, on a Pinterest Board, or even somewhere as crazy as on edible sugar cookies. Linking strategy experts understand this. We adapt and evolve and never stop learning.
Put my skills to work for you...
Site owners and agencies reach out to me for my experience and understanding of the web's vast link ecosystem. I've analyzed millions of links and thousands of backlink profiles over the past two decades, written a top-selling book, and every month I publish a linking strategies newsletter with subscribers all over the world. I also maintain a free library of over 300 linking strategy columns, videos, Webcasts, and interviews. You you can read them here.
True to my roots...
I've worked with many of the biggest names in our industry, while purposely remaining a one-man operation and staying true to my roots. My office is above my garage, where I'm near my kids and the Smoky Mountains. My preference is helping medium and small niche businesses succeed. A few of the bigger name clients I've worked with include Amazon.com, Disney.com, Discovery.com, NBC Sports, TravelChannel.com, Law.com, BBC.com, NationalGeographic.com, PBS.org, Berklee.edu, Weather.com, the United States Olympic Committee, The New York Times, and NASA.gov.
I've also worked with hundreds of smaller niche businesses, like JewishGiftPlace.com, Furniture.com, Mountain Laurel Handrails, and 1-800-bakery.com
Reaching me: You can contact me here. I'm a one person business, and I do my best to return emails and calls within 24 hours.
Lastly, I do not work with pharmacy, gambling, or adult sites.
How I Help You Request A Private Strategy SessionSubscribe to LinkMoses PrivateLinking Strategy Services
Outreach Strategies for Seeking Links and Publicity
Link Building Strategies Q/A
More about My Process
Smart marketers have accepted that trying to manipulate Google through link building is not a viable strategy. That's why in 20+ years I've never played that fools game. And I've never had a client penalized. If you've seen me speak at any of the 150+ conferences where I've presented, or read any of the hundreds of columns I've written, you may have already heard one of my core beliefs; your linking strategies must allow your site to succeed with and without traffic from Google.
The Web is Bigger Than One Search Engine
At the same time, I recognize Google's importance. Google has stated that "The right kind of links are still critical to their algorithm. Links are the backbone of the web and remain the primary way Google determines quality". As I watched everyone lose their minds chasing the wrong links, I continued to remind anyone who would listen that links are much more than a commodity to be traded and sold. Links are the very fabric of the online world. Links are how people get from one place to another, whether by desktop, tablet, or smartphone, inside an app, by search or serendipity.
So how do we reconcile this? By recognizing links are crucial to your success with Google and beyond. Earning the right links and attention requires using skills from a variety of fields including marketing, public relations, a little science, art and even philosophy. There is no single "best way". There is "the best way for your site", which will be different for every site.
And This is My Strength
My industry longevity validates and vindicates my methodologies. I’ve watched hundreds of so-called linking strategists come and go, and I’ve survived every Google update, because my methods aren’t based on tricks. There's areason I’ve ranked #1 or #2 at Google for the phrase “link building expert” since the day Google launched.
Long before engines incorporated links into their algorithms, I've been offering link building services, content publicity plans, strategies, backlink audits and workshops that increase awareness of web sites. I work with individual site owners as well as small agencies who aren't afraid to roll up their sleeves.
The linking strategies I implemented for Amazon.com in 1995 were much different than the strategies I used for this Summer's Rio Olympics site and apps. I've also worked with hundreds of smaller niche sites, using methods that are 100% earned.
Now more than ever you need broader and diverse traffic sources and attention strategies. My approach, methodology, techniques and tactics will help you succeed. My clients agree
Those who want the job done right by the best in the business flock to Eric Ward and count themselves lucky that the maestro isn't booked into the next millennium"
- Jim Sterne, founder of the Digital Analytics Association
Eric Wrote The Book…
How to Build Backlinks, Authority and Credibility for Your Website. From Entrepreneur Press. (Now in its 3rd printing) And check out my 100 Hand Picked Link Building Resources.
There have been thousands of books published about online marketing. Ours ranks in Amazon’s Top 35 of All Time.
Live Site Evaluation
A one-on-one 75 Minute Linking Strategy Call that includes live screen sharing
Link Bait Strategy - Reality Check
I'll do some analysis to determine what role your existing (or new) content should play in your online linking strategy
Custom Content Promotion & Linking Plan Creation
An 100% custom and complete online awareness building plan for your web content
Link Building BootCamp
Weekly meetings of combined link building and training services
I'm a content linking strategist
I develop earned linking strategies that increase awareness of your web content. This can be done in many ways depending on the type and topic of content you're trying to publicize. Earned links are just part of a well developed content publicity strategy, and I use methods based on my own personal experience and philosophy. My services include consulting, training, backlink audits, analysis and evaluation, and individualized content linking plans.
Do my linking strategies work?
Below are a few of my peer's opinions
“Eric Ward is hands-down the smartest thinker in the link building space”
CMO & Managing Director at Acronym
“When Eric talks about link building, you listen…”
Joost de Valk
Founder and CEO – Yoast.com
“When we’ve needed our sites announced to the right people and linked by the right places, Eric Ward is who we call”
“Eric is a promotion and link building guru…”
“ Thanks for the great work on our launch, Eric. Your efforts and report were excellent”
“Eric follows the right link building approach. He’s interested in links that are given based on merit, and those are the links that stand the test of time.”
“Eric Ward is THE authority on links.”